Tried and Tested Advice from Four Content Marketing Leaders “Content Marketing Matters.” Michal Tsur, Kaltura’s President and CMO said this in her introduction to the Panel Discussion about Content Marketing at Kaltura Connect 2014. A niche of marketing once overlooked by the masses, content marketing has gradually become a part of many organizations’ marketing mixes.
If you are an enterprise chances are that you are or have thought about using video to enhance your organization’s activities. There are already a variety of established use cases- from internal communications, knowledge-sharing, collaboration, and employee engagement all the way to marketing, profiling employees and user generated content. But now that you can use
This blog post was first published at Fourth Source. Brand journalism is one of the hottest trends for online marketers. With the proliferation of high-quality and inexpensive cameras and easy distribution platforms, every company can now be a media company. However, when thinking about your marketing strategy it’s important not to focus solely on heavily
Whether you are already using video to enrich your campus life, or planning to do so in 2013, it is important to be aware of the long-term benefits as well as the challenges of video deployment. As the spring semester begins, Kaltura compiled 10 essential practices for a solid education video strategy that will ensure
This post assumes you have Kaltura CE4 and Red5 installed and configured for webcam recording, if you don’t read this post. In this final video post about Kaltura CE4 and Red5 integration, we will show how to enable RTMP delivery and live streaming. RTMP delivery and live streaming using Red5
This post assumes you have a working Kaltura CE 4.0 server. To easily install CE4 check out “How to setup Kaltura CE 4.0 VMWare image in 15 minutes“. Welcome to the second video tutorial in our video posts series on installing and using Kaltura CE 4.0. In this post, we show how to use a webcam to capture video
Kaltura has extended and improved support for multi lingual captions, allowing you to upload SRT or timed-text caption files directly to the KMC, in multiple languages and formats. Using multi-lingual captions, you can extend your reach to new audiences and geographies, increasing the number of views, click-through rates and monetization.
In the last post in Maximizing video SEO series we discussed how to take advantage of Kaltura’s platform and to make search engines understand the videos on your site. This post will guide you how to make search engines identify your video chapters, thus recognizing more data from your video and increasing your video SEO.
In Part I of this blog post we described the various configuration options for the Drop Folder functionality and presented a video tutorial on how to utilize option 2a; using Drop Folders to automatically ingest pre-transcoded flavors into an existing entry in the KMC. In this post we elaborate on option 2b; using a Kaltura MRSS-formatted
The second Boston Higher Ed Video User Group Meet Up took place at MIT just 2 days ago. With more than twice the number of participants from last meeting representing as many as 10 different states and 3 countries (!) – the group is growing in a very encouraging pace, an indicator to the great level of excitement around