Sharing your company’s story and addressing your customers’ challenges with video is an effective way to drive greater results from your integrated marketing efforts. However, creating quality, engaging video content can be time-consuming and expensive. Once you sink the initial investment into producing a video, it’s crucial you make the most of that dynamic piece
Producing video content is no longer restricted to the largest organizations with extensive resources. Proper lighting, an external microphone, and a modern smartphone make it possible for even the smallest teams to create quality videos. While video has been proven again and again to be the best way to engage an audience, reaching your audience
You are reading this because video is already playing an important part in your business. But are you getting enough from your video assets? To make the most of your video investments, you should seriously consider investing in captioning, translation and voice over. By increasing the reach of your video, the value of these assets
We are ecstatic to be a part of The Heart of Business Tour and can’t wait to kick things off in Chicago June 10th. What is the Heart of Business? The Heart of Business is about YOU! This program will bring together Businesses, IBM Business Partners, Developers, Innovators, and Thought Leaders to connect and win.
Lee Loveridge, a professor of Physics at Long Beach City College, has always gone the extra mile to make sure his students got the most out of his courses. In early 2014 he started creating videos of his lectures and course reviews and posting them online. Lee understood that video captions were important, but he
As a follow up to our previous discussion around Digital Asset Management or “DAM” projects (I giggle everytime I write that), we pledged another post about the demands we are hearing from clients in Kaltura’s expanding education community. As a reminder, Digital Asset Management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation,
Recently, Kaltura’s Co-founder and Chief Revenue Officer Dr. Shay David, had the chance to present at NYU’s Stern School of Business during a NYUX event focused on Technological Innovation in Higher Education. Shay’s presentation introduces the idea that it is possible to use consumer-grade technology in an educational setting. Higher education is at a turning
On Monday the 4th at a pre-conference reception held by the Learning Leadership Impact Institute our efforts to promote interoperability of media assets for the education community to support collaboration among vendors, K12 districts and institutions was recognized. As a founding member of the Open Video Standard working group we were presented with a leadership
I began thinking about how far TV has come over the years. My father can remember when the first TV arrived on his block. All the kids would crowd around a window to get a glimpse of this mysterious square tube transmitting images from Hollywood or NYC. What a contrast to today’s viewership, where you
With OTT TV becoming more and more popular worldwide, there is an even greater need for reliable, comprehensive OTT solutions. With this at the front of everyone’s minds, this year’s TV Connect was our time to shine! Tablets in hand and demos online, we were ready to make this year’s TV Connect one to remember.