Posts tagged ‘collaboration’

January 24th, 2014

Boost Your Social Business with Kaltura’s Video Extension for IBM Connections

by Vitaly.Shter

Over the past few years, consumer social media sites like Facebook, Twitter, LinkedIn, and YouTube have radically changed the way we communicate. Seeing the benefits of consumers’ real time social information sharing, enterprises have been adopting social business systems like IBM Connections not only to meet the expectations of today’s employees and partners, but also to increase productivity and reduce costs.

diagram2At the same time, video usage has seen substantial growth within the enterprise, with Forrester reporting that over 27% of firms already implemented enterprise IP/digital video for internal use, and Gartner predicting that by 2016, large companies will stream more than 16 hours of video per worker per month. Innovative enterprises are using video to harness corporate knowledge. As a result, organizations are recognizing that in order to maximize the benefits and adoption of their social business software, they must enrich traditional social business components like news-feeds, communities, blogs, wikis, and profiles, with video. The simplest way to marry advanced video creation, consumption, sharing, and delivery capabilities with social business software is by using packaged video integrations.

Kaltura’s Video Extension for IBM Connections combines Kaltura’s market leading enterprise video platform with IBM’s leading social business software, into a seamless user experience that leverages video to dramatically improve collaboration, knowledge sharing, and communications across the organization. Think adding YouTube-like capabilities to a Facebook-like portal, with the addition of workflows and security mechanisms required by the modern social enterprise. This empowers employees with intuitive video tools that they are already comfortable using, while providing peace of mind to IT by allowing to securely centrally manage all rich media content in the organization.

Here is a short overview of how Kaltura’s new Video Extension can work seamlessly within IBM Connections:

So why video, you ask? There are many reasons why video is key to your organization’s communications, here are just 5 things to think about as you plan the future of your social business strategy:

  • Video is engaging and simplifies complex ideas:
    Both consumers and enterprises recognize video as an engaging and entertaining medium to convey powerful messages, engage audiences, and illustrate complex ideas. Video is the perfect starting point to get the conversation going since video viewers retain 50% more material than those who just view traditional information sources (according to a recent Wharton Business School study). According to Forbes, 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. So when your IBM Connection users are creating blogs or initiating online ideation discussions, wouldn’t it be great to let them add a relevant video into the mix?
  • Videos reduces cost by boosting training and ‘multiplying’ sales-force:
    7,500 video views per day on salesforce.com – this is equivalent to work done by 46 hyper efficient sales reps, educating customers on the product (According to Greney Jamie, VP, Social Media and Online Video, Salesforce). Similarly training videos watched by thousands of employees and partners are equivalent to dozens of corporate instructors onboarding and training employees and partners. “By integrating Kaltura into our virtual learning site and transitioning all broker training online with video, we have decreased the onboarding timeline for a new agent from 6 to 3 months” (VP of Learning, Coldwell Banker). No matter how you look at it, video cuts costs significantly.
  • Videos shortens ‘time to knowledge’ and facilitates expertise creation and recognition:
    Tapping into the communal knowledge base of a globally distributed workforce is one of the main benefits of social business software like IBM Connections. Add to that the ability for experts to easily record How-to videos and tutorials accessible 24/7 from any device, as well as the long “shelf life” of video, and you significantly shorten the time it takes to find information in your organization in the years to come.  Once you find the information, it is also about comprehension – it is much easier to watch a 3 minute video walkthrough, like the one embedded within this blog post, as opposed to reading a 10 page user manual. Provide your IBM Connections users with Employee Generated Content (EGC) tools like screen-capture, webcam recording, and mobile capture, and watch the level of organizational knowledge sky-rocket as a result of the videos they create and the chance to be publicly recognized for their expertise (you get bonus points for gamification initiatives that reward employee participation!).
  • Video authenticity brings people together:
    Video helps employees break geographical and cultural boundaries, with “nearly in-person” experiences that add depth, authenticity, and personification to their corporate online identity. Many of our customer executives use live video or send recorded video messages to thousands of employees, in order to create a sense of familiarity and closure that is unmatched by text-based communications. Many companies also initiate video contests to foster a sense of company-wide community and corporate pride (see this great example). An IBM Connections portal where executives and employees record and share their video messages and personal user-profiles, and where employees participate in creative video contests, transforms a large workforce into a tighter, community that takes pride in its work.
  • The demand for consuming and creating knowledge on-the-go:
    Today’s workforce requires access to knowledge anywhere-anytime on a myriad of mobile devices. With limited time at hand, and limitations of the mobile device screen size, video is the best medium to access knowledge ”just-in-time” by providing both visual and audio comprehension. This is especially important for mobile and “desk-less” employees like Sales, technicians, first responders, and retail staff who often need to learn a topic on-the-go right before taking action. In other situations, capturing and sharing knowledge videos remotely is business critical capability – think insurance agents documenting an incident on-site using their mobile device video camera. Imagine how powerful this can become with the proliferation of wearable computers like Google Glass and Motorola Golden-i, where video will play an even more central role for communicating, learning, and collaborating “on the fly”.

In summary, bringing together video and social business provides great value: fast, asynchronous, visual, authentic and engaging knowledge exchange through a many-to-many communication channel, resulting in speedier product lifecycles, competitive advantage, educated employees and constant dialogue across the global enterprise and customer base. Learn more about how enterprise video can enhance your business here.

August 21st, 2012

Join Us For The Kaltura Community Office Hours Tomorrow @ 4pm Eastern

by Zohar Babin

Join us for the first “Kaltura Community Office Hours” Google Hangout tomorrow at 4pm Eastern!

During this meeting we’ll be talking with Andrew Davis and Michael Dale about best practices for including Kaltura videos in Web Applications, and Thomas Huzij, who will announce a new Kaltura application and discuss mixing Kaltura with PayPal APIs in ways that open new and exciting opportunities for small publishers and content creators to monetize online video quickly and easily.

The Kaltura Community Office Hours are a great opportunity for developers to meet the core Kaltura team and ask questions about integration best practices that will help you write less code that does more. We have a loose but formal structure for the beginning of the meetings, that quickly lead to open discussion about all things online video and Kaltura. All questions are welcome—if you’re having an issue with any part of the Kaltura platform this is an excellent opportunity to tell the developers how we can better serve you.

Join us and bring any questions to the Office Hours Hangout!

November 29th, 2011

Expand your Reach with the Kaltura Exchange Partner Program

by Luda Ruditsky

Having helped many ISVs, startups and organizations to increase their visibility and revenue via the Kaltura Exchange, we are delighted to expand our Technology Partner Program and invite more companies and developers to join. The Program is designed to provide our partners with the opportunities to enhance their own solutions with the Kaltura Online Video Platform capabilities, to build joint product and service offerings and to jointly develop marketing and sales strategies.

Kaltura‘s platform allows ISVs and developers to build and integrate a broad range of solutions and services to address a variety of requirements in different markets.

A quick look at the solution categories on the Kaltura Exchange can give you an idea of the types of solutions and services currently available.

See where you fit in!

Kaltura Exchange Overview
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November 22nd, 2011

First Higher Education Video Community User Group

by Perry.Fetterman

The use of video as a learning tool has accelerated rapidly across all aspects of campus life and we at Kaltura are embracing it with the creation of the first of many regional higher education user groups. Last week we helped kick off the first higher education video user group in Boston. The event took place on November 15th at MIT and focused on discussing the use of rich media in academic institutions and promoting knowledge sharing between them.

Teaching is as much a part of the academic institution as learning, so when discussing the format of the meeting all parties involved felt that providing a place to both teach and learn was the keystone of the endeavor. To that end, we attracted a mixed group of attendees that ranged from experienced rich media managers to rookies in rich media management trying to better understand how other institutions leverage video in the academic environment and how end users are consuming video in general.

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November 22nd, 2011

Video Killed The Couch Potatoes – Introducing attracTV

by Tzahi.Sofer

This guest post is authored by Tzahi Sofer, CEO of attracTV. attracTV is a Kaltura Technology Partner and the first vidget (video widget) platform – Whether it’s social viewing, commercial transactions, searching for program-related information or any other interactive content, vidgets give publishers, advertisers and developers tools to engage viewers while they watch a video, and all these activities are tracked, monitored and analyzed.

 

There is no doubt that video has become a significant part of the world of online business. Online video viewing in general and Internet TV in particular are increasing dramatically. Top-of-the-line network content, together with live sporting events, concerts, etc. are bringing millions of people to spend more and more time viewing programs on their personal computers and mobile devices. Substantial resources are being poured into this effort. Audience growth has jumped as viewers have come to appreciate the flexibility of a high-quality, television-like viewing experience.

Somewhere along the line, we have overlooked the fact that these viewers are seasoned Internet users who are not satisfied with a static viewing experience.

Introducing the attracTV vidgets platform. This new integration connects publishers’ vidgets account at attracTV with their Kaltura players and videos. In addition, developers can develop vidgets on top of attracTV’s platform and make them available to publishers.

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November 20th, 2011

The New York JavaScript & HTML5 Meetup

by Zohar Babin

About 2 weeks ago, we started the NYC Monthly JavaScript & HTML5 meetup. In little less than  a week, we’ve received an overwhelming response, with of over 200 members joining. The first meetup took place this past week at the Kaltura NYC office. [Register for the next one here].

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November 16th, 2011

Kaltura Community Edition Case Study – StreamUK Launching Enterprise Grade Kaltura CE based Video Platform.

by Duncan.Burbidge

StreamUK Logo

This is a guest post by Duncan Burbidge, Co-Founder and CEO of StreamUK, a UK based webcasting and digital media company.

 

StreamUK was founded in 2001 to provide digital media solutions and back then you did everything yourself.  After 7 years of trying to match the increasing pace of technological development, the decision was taken to investigate options for StreamUK’s main online video platform (OVP).

In 2008, various options presented themselves, including partnerships with the likes of Brightcove, taking investment to re-develop our own OVP or working with an open source variant.  After trialling and modelling these approaches, it was decided that the latter (adopting an open source solution) was the most promising for three reasons:

  • Culturally – we, and more importantly our clients, needed control of their features from Europe;
  • Practically – we have huge value to contribute to the solution from a decade of accumulating knowledge at code, CDN and video levels;
  • Temporally(!) – we needed to get to market faster than we could develop from scratch.

StreamUK joined the global Kaltura community of experts (which at November 2011 stands in excess of 20,000) and began to contribute to the codebase of the Kaltura version 1.5 release.  As we became more familiar with the project, we became more impressed by it and in early 2009 we recruited a team of four full-time php-Zend developers to build on the framework, planning for a late 2010 release.

StreamUK MediaPlatform - Powered by Kaltura

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November 2nd, 2011

Thinking “Big” About Open Technology

by Michal Tsur and Leah Belsky

Most of the work we do at Kaltura is focused on creating new code that will revolutionize the way media is used in different industries. Russ’s post yesterday on “The Social Enterprise” was a perfect example of how our daily work building video widgets and apps all “adds up.”

Yet, to get here, we also spend some time thinking about BIG IDEAS.

We think about the future of open source technology in a world of open APIs, the start-up ecosystem and where Kaltura fits as one of a limited set of proponents of open technology.  We think about education, the future of digital literacy, and how we as technologists and entrepreneurs are influencing the world.

Recently we decided it’s time to share some of those ideas. We wanted to expand our thinking about Open Technology by brainstorming and writing within a community.

So, we (@leahbel, @michts) started a new blog called “Open Technology.”  It’s focused more on ideas about technology and building an open source start-up than on specific Kaltura projects, so we decided to make it a separate blog.  But we hope you’ll follow along.

You can see some of our early posts: “Why Digital Literacy? Some Thought Analysis…” or “The Future of Open Source Licenses in 2011.”  We’ll be sure to share some of the “best of” here as well.

We invite you to read along, join the discussion, and “think big” with us.

"The Many Faces of Open" by VisualsForChange.com

"The Many Faces of Open" by VisualsForChange.com

November 1st, 2011

The Social Enterprise

by Russ Zack

 

Originally a term coined by Saleforce.com CEO Mark Benioff, the “Social Enterprise” has become an increasingly hot topic these days. Jive, Yammer, and existing incumbents such as Microsoft and Salesforce.com are delivering social enterprise applications to allow employees, vendors, and partners to work and communicate more efficiently across time zones, languages and geographies.
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October 24th, 2011

The Cent2Cent Commerce Integration With Kaltura

by Roby.Baruch

This is a guest post by Roby Baruch, Co-Founder and VP of Products at Cent2Cent. Cent2Cent.net is a valued Kaltura Exchange partner that provides content e-commerce solutions to publishers of all sizes who wish to sell media online.

We are happy to announce a very special Kaltura & Cent2Cent  integration available to all Kaltura CE or On Prem users. The new integration provide publishers all the latest and greatest of the Cent2Cent content commerce rules and transaction management options right from within their Kaltura Management Console!

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