When I was an undergrad, I was part of a study group. We divided the text books that we needed to read between us and took turns presenting them; we solved questions independently and then met to discuss them; whenever one of us had difficulty understanding something, we would help each other. And we also gossiped, and snacked, and became best friends. I did not realize it then, but what we did is called social learning.
People who believe in the power of social learning claim that the best way to make sense of new ideas or information is to participate in a social interaction around it. When I was an undergrad (which was not such a long time ago…) that social interaction had to take place in person. But today a variety of online social media tools enables us to search, access, create and publish information. They also enable us to find people with similar interests, and communicate with them while exchanging ideas and experiences. More and more educators understand that this type of social interaction can boost the learning experience of their students and adopt it into their courses and classrooms.
This is where Kaltura comes into the picture. Using video, these interactions become far more powerful. Here are five reasons why:
- Making it personal: one major drawback of online social interaction is, well, that it is not done in person. Adding a photo can make a big difference, but using webcam videos takes this to a whole new level. Instructors and students can conduct live interaction via webcams, as they can hear and see each other.
- Making it engaging: to make social learning happen, you need an active community of students. This means you need to engage them in discussion. There is nothing like video to generate social interaction. As evidence, blog posts incorporating video attract 3 times as many inbound links as blog posts without video.
- Making it active: the more active the learner is, the higher the chance of knowledge internalization and retention. Using video provides the perfect set of tools for active learning: students can be requested to create short videos in which they perform an interview, present a topic, observe subjects, and more.
- Making it memorable: since video is so personal, engaging and promotes active learning, it also the most memorable form of learning: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Video viewers retain 50% more material than those who just view traditional info sources.
- Making it efficient: one of the key concepts of social learning is flipping the classroom: before each class students can review video materials, and then use the time in the classroom for hands-on practice or a deeper discussion. As video is so engaging and effective, it can be a super useful tool for individual learning at home. Whether you record a lecture or let your students watch a public media clip, they will be able to retain a lot more information and be well prepared for class.