November 7th, 2013

How Transcripts and Captions Augment Video SEO Strategies

by Shannon K. Murphy

This is a guest blog post written by Shannon K. MurphyShannon is the Content Marketing Manager for 3Play Media, an online video captioning and transcription service located in Cambridge, MA. Prior to 3Play Media, Shannon worked as a Marketing Consultant at HubSpot and Dow Jones Local Media. Shannon has been passionate about SEO, inbound marketing and content creation since 2008.

 

3Play-Media-logoVideo is the gateway to a conversation with your next customer. This brilliant content medium appeals to internet audiences because it utilizes both auditory and visual senses, translating into higher engagement and a quicker recall. According to Forbes, 50 percent of executives look for more information after seeing a product or service in a video.  The growing popularity of animated “explainer videos” exemplify how audiences desire dynamic videos paired with easy-to-remember text and facts. While video messages are becoming more refined, this is only one aspect of video marketing. How to get these videos discovered? Again, a powerhouse combination of text and video. Transcripts vastly improve the chance of discoverability and lift your video SEO strategy.

 

Why Video Transcripts Boost SEO

It’s no secret that search engines love video. Depending on the keywords entered into a search query, Google may automatically produce video search results. For example, the words “how to” will often generate search results with videos demonstrations. Google rewards video content in blended results because video is often more time consuming to produce, post, and curate.

While Google attempts to select the most appropriate media format for our searches, video search technology is still lacking. This is where words still have their place. Because the success of SEO hinges on keywords and text queries, video transcripts add valuable spoken content to your site, furthering your site’s presence with search engines.

Because search bots cannot “watch” a video, they rely on limited text information like video tags and meta-descriptions to understand the content and context of videos. As described in the video below, publishing a video on your site with only a heading and short summary paragraph is akin to a newspaper article missing the most important part—the story! A transcript allows search engines to understand video on a deeper level and index it appropriately.

 

More Ways Video Transcripts Amplify SEO

Keyword Strategy/Keyword Density: Video SEO best practices call for one video per page, each with a unique title, header and tags. Transcripts can aid in discovering the most desirable and relevant keyword phrasings, but also add to overall keyword density. Unlike “keyword stuffing,” placing a transcript on your video landing page is a way to integrate a keyword phrase into a site, naturally.

Content Marketing: In 2012, more than 90 percent of marketers utilized video for content marketing. Video transcripts assist in the development of additional content pieces. After a video is transcribed, that text file can be used to create blog articles, whitepapers, slide share presentations, and support documentation.

Mobile Consumption:  Captioned video is accessible anywhere and everywhere. Video is expected to make up two-thirds of mobile consumption by 2017.

 

Additional Benefits of Online Video Captions and Transcripts

Video captions and transcripts provide the flexibility necessary when audiences need to consume video content in public places like the gym, cafe or subway.

UX: Video conveys information faster than almost any other medium. Even then, we can sometimes feel video is lagging behind our own pace. A 3 minute video can feel like 15 minutes when paired with a slow-paced narrator. If users can’t find an effective away to accelerate the pace or find the desired content another way, they will click away. The 3Play Media interactive transcript gives audiences back control. Users can scan search the spoken content of a video for keywords and then click through to any moment where that word was uttered. This feature can speed up the research and evaluation of products and services.

Global Branding: International websites are the first company ambassadors for potential customers oversees. Greet site visitors in their native language. Translating English transcripts and adding multilingual subtitles to Kaltura videos is an effective way to communicate globally. Furthermore, translation will enhance foreign language keyword tactics, augmenting site presence on search engines abroad.

Video SEO is a practice focused on delivering your video content to a well-targeted audience. Video transcripts assist in this process by adding to a site’s keyword relevance and perceived authority.  Broaden the reach of a site by utilizing transcripts for video SEO as well as mobile, UX and global marketing strategies.

October 28th, 2013

The Beatles Recorded BBC Sessions – Listen Now With Kaltura

by Charlotte.Copeman

The Beatles

Exclusive to THEBEATLES.COM, here is the first ever stream of She Loves You from Live at the BBC Vol 2 streamed through the Kaltura player! The much coveted and previously unreleased recordings and studio chatter by the Beatles will be released on November 11th and you can get a preview and hear some of your favourite Beatles tracks through the Kaltura player on The Beatles website

This version was taped for the fifth anniversary of Saturday Club on the 7 September 1963 at the BBC Playhouse Theatre, London. The Beatles’ biggest selling single in Britain spent twelve weeks in the Top Three, including two stints at number one.

These recordings are being made public for the first time ever, and include some of the bands’ early hits plus coverage of songs recorded at the BBC in 1963 and 1964. There will be much loved favourites including ‘Lucille’ and ‘The Hippy Hippy Shake’.

In addition to the tracks, the album will have exclusive audio of the group talking to the BBC’s radio presenters.

The new album, ‘On Air – Live At The BBC Volume 2′, follows the hugely successful ‘Live at the BBC’ album issued in 1994, which sold more than five million copies around the world in six weeks.

The Beatles performed a huge catalogue of songs across 275 performances at the BBC between March 1962 and June 1965.

They appeared on 39 radio shows in 1963 and, on one single day, recorded 18 songs for three editions of their Pop Go The Beatles series in a session lasting less than seven hours.

In total they played 88 different songs, most done in one take with little time to correct mistakes!

Visit the site to hear your favourite classics now!

October 21st, 2013

5 Tips to Increase Student Engagement With Video

by Laura Djian

Blackboard_logo

Article by Katie Drossos, reposted from the Blackboard blog

All faculty, whether they admit it or not, are faced with the challenge of keeping students locked into and focused on the lesson at hand.  There’s nothing unique about this challenge – a study by Ralph Burns found that the impact of a lecture is greatest in its first five minutes—after that, learners’ attention wanes and the effectiveness of the lecture drops. You have probably sat through lectures yourself where, despite your best intentions, you became disengaged mid-way through.

This reality begs the question: How can you combat student disengagement with your classroom material?  Take a look at the five tips below, based on how Vrije Universiteit (VU) tackled this challenge with video.

 

  • Give Students Control. One way to increase student engagement is to have students influence what (and how) they learn. Rob Van Leeuwen, Educational Technologist at VU, offers, “We have a group of professors that are planning to use Kaltura, an open source online video platform that allows faculty and students to easily create, edit and upload videos, to have students assist with the creation of curriculum and become producers of class materials.  In essence, the students will be in control of determining how they learn best.”

 

  • Make it easy for faculty and students. Find a solution that will allow students and faculty to post videos with as few   clicks as possible, and allows them to be viewed from any device in any location once uploaded.

 

  • Train Your Users. Implementing new technology doesn’t mean anything unless faculty and students use the solution.  At VU, the university’s library used an online video to demonstrate how to use the platform.  They also added a FAQ page and allowed faculty to add their own questions.

 

  • Look at the Analytics. To get the most out of your video solution, monitor usage on campus.  This will allow you to highlight the power-users whom you can then tap as “video evangelists” or ask them to train other faculty.  VU staff use the administrative tools within their solution to gain visibility into what is happening down to a granular level.

 

  • Integrate your video solution with your LMS. Meet students where they are every day – in Blackboard Learn –  and make it easier for them to access the myriad of solutions available to them without having to remember all the various URLs, usernames, and passwords.  By choosing a solution that integrates seamlessly with your LMS, you can open up a new set of engaging teaching possibilities from integration of lecture capture and video materials to enabling video assignments and sharing of student-and faculty-contributed video content.

 

Want more tips?  Read about how VU faculty started using more video in the classroom.

Hear more about VU’s experience using video as a more intuitive way to teach students. Join us for a live webinar on October 24th to hear firsthand from Rob Van Leeuwen about online video projects that have been deployed at VU.

 

September 19th, 2013

M. Ping: An Expert in Enterprise Video Joins the Kaltura Family

by Laura Djian

KalturaLogoWe are excited to announce that Michael Ping has taken the role of Vice President for Enterprise Sales at Kaltura. Michael is a 27 year veteran in the industry who has participated in various roles with early stage technology companies that have garnered market definition and leadership including development, integration and video management solutions.  Most recently he spent seven years at Qumu where he was instrumental in creating their Enterprise Go to Market strategy and sales execution plan. His specialty is in understanding market trends, building field sales teams focused on customer success combined with his recent experience in the video space will continue to extend Kaltura’s leadership.

“There is little doubt Kaltura has a tremendous amount of momentum in the video management marketplace.  I am extremely honored to be part of the Kaltura team.  The vision and the efforts of the Kaltura team have provided the foundation for many marquee customers to date in embracing a ubiquitous video dial tone initiatives.  The innovative approach is unique in marketplace.  I am excited to continue extending the Kaltura successes and participate in assisting organizations in realizing the benefits associated with adopting video.”  Michael Ping, VP for Enterprise Sales.

“We are excited to have Michael Ping join our team of industry veterans. Michael brings with him years of hands-on experience from small and large companies, domain expertise in video, and a deep understanding of the enterprise sales and service cycles. Michael will help Kaltura continue the tremendous momentum it has as the industry leader for Enterprise Video” Shay David, Co-founder and CRO.

We’re excited to have such an expert in enterprise video on board, welcome to Kaltura Michael!

September 16th, 2013

Video Stream Live Events and Radio Shows with Kaltura and Orad (Demo)

by Iddo Shai

IBC 2013 logoIt’s been an exciting weekend here at IBC 2013 in Amsterdam. The Kaltura booth (Hall 3, B20) has been very busy as additional television broadcasters turn to online video technology to expand their distribution and revenue. At the same time, we are seeing strong interest from new content providers as radio stations, event producers and universities to be able to offer a great live video experience.

Kaltura and Orad are presenting at IBC 2013 an integrated offering that takes live shows created by Orad’s RadioTV and leverages Kaltura to provide a live and VOD portal, reaching viewers everywhere on any device. This solution fully automates switching between cameras during the live event. It also allows the producers to use various camera types: broadcast cameras, IP cameras and Skype feeds – all packaged with animated graphic overlays. This content is streamed via Kaltura and finally stored for VOD on the publisher’s MediaSapce.

RadioTV demo by Ehud Kulaker, Product Manager, Orad

 

Orad’s online video strategy – Itay Gissin, VP New Media, Orad

 

To learn more come see us at the Kaltura booth (H3.B20) and check out the demo at the Orad booth (H7.B27).

September 9th, 2013

Delivering Short Video News Using Kaltura and Facebook – How NewsBeat Social reached a Million Streams in 9 Months

by Iddo Shai



0_qlirwxywThe much beaten print media world was shaken once again last month when Jeff Bezos, the innovative Amazon CEO, announced that he was buying the Washington Post. For 136 years The Post has been synonymous with quality news reporting and that has not changed in the last decade. What did change is the number of people who actually flip through The Post every day. In 2002 the paid weekday circulation averaged 768,000 copies, according to regulatory filings. By last year it dropped 37% to an average of just under 481,000.

Where do these eyeballs get their news? Online, of course. Last January, while the executives of The Post have been struggling to maintain their bureaus around the world – Stanley Fields, NewsBeat Social Founder, and his partners walked into an empty production space in Portland, Oregon and founded an international news organization – NewsBeat Social. While The Post fought to keep its nationwide distribution operation, the folks of NewsBeat Social got a green screen, a few broadcast quality cameras, some computers, an Internet connection and a Facebook account. That was all it took to reach more than a billion potential viewers.

In the course of 8 months, NewsBeat Social went from zero to more than 200,000 likes. “Our growth has primarily been organic – we do not force anyone to “like” NewsBeat Social on Facebook. Our fans continue to watch our news, time and time again, from our shared belief in providing premium quality video news. Just this month we streamed over a million news videos to viewers all over the world”, says Tyler Peterson, Director of Operations.

The content model of NewsBeat Social is all about mass production of “snackable news videos”. The videos always add context to a story and open with a single anchor, which is followed by footage and sound bites delivered by reporters and news agencies, based all over the world. Once edited, the video is uploaded to Kaltura and streamed via Facebook to audiences that can view it directly on their news feed and mobile devices.

“Social media and mobile viewers prefer shorter, minute-long video rather than longer form content. People don’t have the attention span for more than that. After 1-minute, viewers start to drop off, no matter how good the content is”, says Fields. By now, this assumption is backed by real numbers provided by Kaltura’s analytics: in the US, 75% of viewers watch the video all the way through. The ad completion rate is over 90% across the globe.

“If you are looking at the online video space – 91% of the online video publishers out there are awful. We are playing in the top 2% that offers premium quality production and an elegant user experience”, says Fields.


newsbeat imageBy using Kaltura, NewsBeat Social is able to monetize its content without sharing it with a 3rd party video provider, such as YouTube. The Kaltura player is used to deliver a single 15 second pre-roll prior to every video. Today, the ads are delivered via Adapt.tv (which was acquired for $405 million in the week that The Post was sold for $250 million). However, due to a demand for audience guarantees and very high performance standards, NewsBeat Social is now focused on direct sales as well. “We also had conversations with top advertising agencies and two Fortune 10 brands who are unable to find our quality of targeted ad placement anywhere on the web.  As such, they are planning to do some major campaigns with us in the coming months”, says Brewster Crosby, the New Beat Soocial CFO.


By focusing on Facebook distribution, Newsbeat Social is able to reach a global audience. “Facebook provides the ability to engage our viewers directly”, says Fields, “through a single news video, our viewers are able to talk to one another. Where else can a soccer mom from Oklahoma have a conversation with an Egyptian on the streets of Cairo about the Egyptian revolution?”

The future of NewsBeat Social is, well, social. “NBS has plans to implement its news in a variety of other platforms, such as, Twitter and Linkedin. We’ve also listened to our fans and have begun building out NewsBeatSocial.com”, says Peterson, “we want to be the de facto social video news network that people come to rely on to get their balanced news from all over the world. That will require reporters and bureaus in multiple countries throughout the globe – we’re just getting started…”


If you want to check out some of NewsBeats Social’s videos – “like” their Facebook page here.

 

Article also published on FourthSource.

September 4th, 2013

Meet Kaltura at IBC Amsterdam

by Laura Djian

IBC 2013 logoSo are you all excited about next week as much as us? And no, we are not talking about the new iPhone 5S or 5C (or both) that are rumoured to be announced. We are actually more excited about all the cool announcements and demos that Kaltura has in store for IBC 2013, which will take place in Amsterdam (September 12th-17th). We will be there at Booth, Hall 3, B 20.

Like what, you ask? Well…

 

- Subscription based video portal– this week we released MediaSpace 5. The improved navigation, responsive design and the internationalised UI (Spanish, German and French) make it the perfect turn-key solution for global media companies looking to monetise their content using ads. However, we are also hard at work creating a subscription-based (SVOD) MediaSpace so customers can get access to great ad-free content by paying a monthly fee. We will share some more info on this during IBC – so make sure to stay tuned.

- The future of video streaming – come see a demo of MPEG-DASH adaptive streaming protocol, which has been developed by Google and Microsoft. We are really excited about this new streaming standard that is projected to make it so much easier to stream to Chrome and Internet Explorer browsers as well as the latest Android phones and connected TVs. MPEG-DASH also offers exciting capabilities when it comes to streaming live events. We have been experimenting with DASH and the Kaltura player, so be sure to drop by to see the two in action.

- The Kaltura player: now sexier and faster than ever – the robust Kaltura player is the crown jewel of our platform. It’s been the fastest and most feature rich HTML5 player for a long time. IBC feels like the perfect time to give it some nice upgrades with new skins, better mobile support, additional sharing capabilities and the best 508 compliant player in the market.

Capture d’écran 2013-09-04 à 17.42.11

- What else? – we have had great talks with some of the most innovative players in the live events broadcasting space. We will announce those partnerships during IBC. Keep following us here, on Facebook and LinkedIn.

Schedule a meeting – some of our top product and sales Kalturians will attend IBC and we want to meet you. If you would like to schedule a meeting, drop us a line here (info@kaltura.com)

Come to our booth – Kaltura will be exhibiting in the Israeli pavilion, so please make sure to come say hello – Booth, Hall 3, B 20.

See you next week!

September 2nd, 2013

Floss Weekly Episode 261: Kaltura Open Source Video Platform with Randal Schwartz and Dan Lynch

by Zohar Babin

randal-l-schwartz-floss-weeklyOn August 14th, we were  invited to share Kaltura on episode 261 of the FLOSS Weekly Show hosted by Randal Schwartz and Dan Lynch.

You can watch the full episode on this post below, or at the official show episode page, where you can also subscribe to future shows and watch some of the awesome previously recorded shows. You can also review the episode notes on FLOSS Weekly Wiki – Episode 261.

 

If you don’t know FLOSS Weekly already, Randal’s lightning intro below explains it best. Randal does a fantastic job at bringing exciting and interesting Open Source projects to the online [Video] Radio show.

 

Short summary of what we chatted about (and you can read more at FLOSS Weekly Wiki – Episode 261) -

  • What Kaltura is and why you should care.
  • Cover history and future of the Kaltura project, from making video a first class citizen of the web to world domination!
  • The recent move of the Kaltura Server repository from closed SVN to a fully open repository on GitHub.com/kaltura/server .
  • Wikipedia + Kaltura and bringing video step closer to becoming as easy as text.
  • How to get involved with the Kaltura project, fork and contribute.
  • The upcoming Kaltura Connect 2013 conference that will take place on September 30 – October 1st in NYC.

 

To watch the full episode of FLOSS Weekly 261 – Kaltura, press play below, or visit the FLOSS Weekly episode page.

August 14th, 2013

Playing DRM Content in Native Applications (Video)

by Michael Dale

 

DRM (Digital Rights Management) is an important tool for premium and private content. The need for enforcing content license terms and for ensuring control over content monetization is of major concern when coming to provide an online media service that is available in an over-the-top / multi-platform environment. To help clients delivery to these multiple devices Kaltura has enhanced its native application developer tools ( SDKs ) for iOS and Android to support secured delivery.  

Significant attention and effort must be invested to make sure that content is protected for preventing unauthorized content distribution and enforcing corporate and educational viewing licenses.  

Kaltura provides multiple layers of content security: from a strictly secured infrastructure, through secured API sessions, a robust set of conditional access controls and multiple secured content delivery options. The addition of DRM technology to this security stack enables maximum protection of content by encrypting media assets, and by relying on a per-session license for playback. Playback is enabled only upon receiving this dedicated license which can be obtained only as part of a controlled environment through pre-defined rules.

Kaltura’s video platform is integrated today with Google Widevine’s DRM technology for content protection and with a near-term plan to enable a multi-DRM service as part of its video platform.

Playing DRM Content in Native Applications - Google Widevine

 

Kaltura’s integrated DRM service enables:

  1. Media Encryption as an integral part of the content ingestion process.
  2. License protected playback flow from multiple devices.
  3. Integrating with standard policy setting, license issuing flows and client-side protections provided by the DRM technology provider.
  4. Utilizing Kaltura’s Access Controls as an out-of-the-box authorization system integrated within the DRM license issuing flow.
  5. Enabling service-specific business logic for authorizing user/content entitlements as part of the DRM license issuing flow through Kaltura Access Control’s authorized session (KS) validation.
  6. Integrated Content Management – Encrypted content is seamlessly managed along-side with non-encrypted content from the same KMC account.

More details on Kaltura’s integrated service for DRM with Google Widevine are provided in this article on Kaltura’s Knowledge Center

In addition to the out-of-the-box support for DRM protected playback in PC environments using flash and the widevine extension, Kaltura recently introduced DRM support to its mobile reference applications and SDKs. These enhancements enable developers to secure content in the iOS and Android platforms. These tools have been integrated with the kaltura reference apps for easy integration into your native app projects. Here Eliza and Josh share how to get DRM up and running for iOS.

August 12th, 2013

Vine Goes Mainstream: the Evolution of the 6 Second Revolution (Video)

by Asef.Ahmed

vine-twitterIn 2011, the social medium of images was the new hot thing with Instagram established and Snapchat in its infant stages. Despite the popularity of these apps, many people were still wondering: what’s next?

Fast forward two years, with the world experiencing Vine-fever and the recent launch of Instagram Video, video, now more than ever, is king. But what is it that makes apps like Vine so popular? Can a six second video truly be a work of art or is it just a reflection of our generation’s shortened attention spans? Perhaps, just like mainstream media, it is a bit of both. As Vine becomes decreasingly recognized as just another internet gimmick, it evolves into a form of expression that greatly mimics traditional media (or, perhaps, it is also the other way around). Consequently, Vine, like digital media in general, has started occupying six different realms of mainstream media.

 

1. Vine Awards at Film Festivals

Yes, Vines are being awarded at film festivals. The Tribeca Film Festival, cofounded by Robert Deniro, created #6SecondFilms to honor Vines. Seriously, what more artistic validation could Vines need than that from the Godfather himself. The Vines were separated into four categories: genre, series, animate, and auteur (Described as “[Vines that]told a story or script that was truly unique. A tiny, concentrated expression of the filmaker’s vision”) and were judged by an esteemed panel that included the King himself, Goldberg.

Here is this year’s winner in the “auteur” category titled “There is No Sunny Side to this Story”:

 

2. Celebrity Stars

Just like Twitter and Facebook, celebrities from Tyra Banks to Terminator have adopted Vine. However, what differentiates Vine from the other social media platforms is that celebrities have adopted it as a way to express art. Sure, there are some stars that prefer to just shoot a six second clip of whatever they are currently doing or an inane video that has little substance,  but there is a large number of them, like Goldberg, that actually use Vine to tell stories. These artists see Vine as a challenge. They recognize what Vine truly is (or can really be): the haiku of digital media. Like a haiku, a Vine is simple, short and restricted, yet, paradoxically  complicated, beautiful, and free for those same reasons. Take a look at one of Goldberg’s Vines, “Latency.”

 

3. Instructional Promotions

We’ve recently covered the use cases instructional videos and Vine provides another unique method. Companies are using Vine to promote their products while giving nifty tips. Lowe’s has launched their “#lowesfixinsix” campaign that illustrates simple life hacks. Lowe’s has achieved a marketer’s dream by compressing incredibly useful information into one absurdly brief, yet engaging clip. For example, you can learn how to prep your grill for the summer in six quick seconds.

 

4. Advertisements

The vast majority of companies that use social media do it for promotional purposes. However, one of the main concerns with publishing video is making sure that your content is engaging. Companies do not want to invest a substantial amount of money into an advertisement and see that viewers are tuning out. Vine, similarly to twitter,  solves this problem by accepting our attention spans for what they are: weak. Many companies, like Microsoft, have gotten creative and found ways to use Vine to create short yet informative content. Take a look at this episode from Microsoft’s Internet Explorer advertisement campaign “Not Your Father’s Browser” for IE 10. 

 

5. Journalism

Now, much more than ever, we are linked to the news in an almost inescapable fashion. Twitter has helped revolutionize modern journalism by providing instantaneous coverage of events around the world. Any action, catastrophe, election result is immediately uploaded to our feeds. Vine, similarly, provides the swift impact of twitter but also allows the viewer to survey what’s happening. The most famous example of Vine broadcast journalism was done by the Turkish Pulse, who captured the immediate aftermath of the tragic bombing of the U.S. embassy in Turkey. The Vine not only provides the viewer with the information of what happened (that there was a bombing at the U.S. Embassy in Turkey) but also gives the user a sense of the moment, similarly to traditional news coverage.

 

6. Sports

Vine is still in its early stages with broadcasting sports entertainment. Due to the legal ramifications of distributing content that is protected and owned by various leagues, there are not any Vines of actual games or matches. This is extremely unfortunate because Vine would be the perfect medium to relay a thunderous dunk, game winning goal, last-second touchdown, or any important athletic play. However, there have been some breeches into the sports industry with Vines capturing pre-game warm-ups. Look at this one from the Brooklyn Nets.

 

Vine is often dubbed as the “Twitter of video”, which is not far from the truth (Vine is even owned by Twitter). However, the impact of Vine can be so much more. With a 140 character limit, Twitter, like Vine, limits its users. But if a picture is truly worth a thousand words, then at 30 frames per second, Vine is worth at least 180,000 of them.