September 16th, 2013

Video Stream Live Events and Radio Shows with Kaltura and Orad (Demo)

by Iddo Shai

IBC 2013 logoIt’s been an exciting weekend here at IBC 2013 in Amsterdam. The Kaltura booth (Hall 3, B20) has been very busy as additional television broadcasters turn to online video technology to expand their distribution and revenue. At the same time, we are seeing strong interest from new content providers as radio stations, event producers and universities to be able to offer a great live video experience.

Kaltura and Orad are presenting at IBC 2013 an integrated offering that takes live shows created by Orad’s RadioTV and leverages Kaltura to provide a live and VOD portal, reaching viewers everywhere on any device. This solution fully automates switching between cameras during the live event. It also allows the producers to use various camera types: broadcast cameras, IP cameras and Skype feeds – all packaged with animated graphic overlays. This content is streamed via Kaltura and finally stored for VOD on the publisher’s MediaSapce.

RadioTV demo by Ehud Kulaker, Product Manager, Orad

 

Orad’s online video strategy – Itay Gissin, VP New Media, Orad

 

To learn more come see us at the Kaltura booth (H3.B20) and check out the demo at the Orad booth (H7.B27).

September 9th, 2013

Delivering Short Video News Using Kaltura and Facebook – How NewsBeat Social reached a Million Streams in 9 Months

by Iddo Shai



0_qlirwxywThe much beaten print media world was shaken once again last month when Jeff Bezos, the innovative Amazon CEO, announced that he was buying the Washington Post. For 136 years The Post has been synonymous with quality news reporting and that has not changed in the last decade. What did change is the number of people who actually flip through The Post every day. In 2002 the paid weekday circulation averaged 768,000 copies, according to regulatory filings. By last year it dropped 37% to an average of just under 481,000.

Where do these eyeballs get their news? Online, of course. Last January, while the executives of The Post have been struggling to maintain their bureaus around the world – Stanley Fields, NewsBeat Social Founder, and his partners walked into an empty production space in Portland, Oregon and founded an international news organization – NewsBeat Social. While The Post fought to keep its nationwide distribution operation, the folks of NewsBeat Social got a green screen, a few broadcast quality cameras, some computers, an Internet connection and a Facebook account. That was all it took to reach more than a billion potential viewers.

In the course of 8 months, NewsBeat Social went from zero to more than 200,000 likes. “Our growth has primarily been organic – we do not force anyone to “like” NewsBeat Social on Facebook. Our fans continue to watch our news, time and time again, from our shared belief in providing premium quality video news. Just this month we streamed over a million news videos to viewers all over the world”, says Tyler Peterson, Director of Operations.

The content model of NewsBeat Social is all about mass production of “snackable news videos”. The videos always add context to a story and open with a single anchor, which is followed by footage and sound bites delivered by reporters and news agencies, based all over the world. Once edited, the video is uploaded to Kaltura and streamed via Facebook to audiences that can view it directly on their news feed and mobile devices.

“Social media and mobile viewers prefer shorter, minute-long video rather than longer form content. People don’t have the attention span for more than that. After 1-minute, viewers start to drop off, no matter how good the content is”, says Fields. By now, this assumption is backed by real numbers provided by Kaltura’s analytics: in the US, 75% of viewers watch the video all the way through. The ad completion rate is over 90% across the globe.

“If you are looking at the online video space – 91% of the online video publishers out there are awful. We are playing in the top 2% that offers premium quality production and an elegant user experience”, says Fields.


newsbeat imageBy using Kaltura, NewsBeat Social is able to monetize its content without sharing it with a 3rd party video provider, such as YouTube. The Kaltura player is used to deliver a single 15 second pre-roll prior to every video. Today, the ads are delivered via Adapt.tv (which was acquired for $405 million in the week that The Post was sold for $250 million). However, due to a demand for audience guarantees and very high performance standards, NewsBeat Social is now focused on direct sales as well. “We also had conversations with top advertising agencies and two Fortune 10 brands who are unable to find our quality of targeted ad placement anywhere on the web.  As such, they are planning to do some major campaigns with us in the coming months”, says Brewster Crosby, the New Beat Soocial CFO.


By focusing on Facebook distribution, Newsbeat Social is able to reach a global audience. “Facebook provides the ability to engage our viewers directly”, says Fields, “through a single news video, our viewers are able to talk to one another. Where else can a soccer mom from Oklahoma have a conversation with an Egyptian on the streets of Cairo about the Egyptian revolution?”

The future of NewsBeat Social is, well, social. “NBS has plans to implement its news in a variety of other platforms, such as, Twitter and Linkedin. We’ve also listened to our fans and have begun building out NewsBeatSocial.com”, says Peterson, “we want to be the de facto social video news network that people come to rely on to get their balanced news from all over the world. That will require reporters and bureaus in multiple countries throughout the globe – we’re just getting started…”


If you want to check out some of NewsBeats Social’s videos – “like” their Facebook page here.

 

Article also published on FourthSource.

September 4th, 2013

Meet Kaltura at IBC Amsterdam

by Laura Djian

IBC 2013 logoSo are you all excited about next week as much as us? And no, we are not talking about the new iPhone 5S or 5C (or both) that are rumoured to be announced. We are actually more excited about all the cool announcements and demos that Kaltura has in store for IBC 2013, which will take place in Amsterdam (September 12th-17th). We will be there at Booth, Hall 3, B 20.

Like what, you ask? Well…

 

- Subscription based video portal– this week we released MediaSpace 5. The improved navigation, responsive design and the internationalised UI (Spanish, German and French) make it the perfect turn-key solution for global media companies looking to monetise their content using ads. However, we are also hard at work creating a subscription-based (SVOD) MediaSpace so customers can get access to great ad-free content by paying a monthly fee. We will share some more info on this during IBC – so make sure to stay tuned.

- The future of video streaming – come see a demo of MPEG-DASH adaptive streaming protocol, which has been developed by Google and Microsoft. We are really excited about this new streaming standard that is projected to make it so much easier to stream to Chrome and Internet Explorer browsers as well as the latest Android phones and connected TVs. MPEG-DASH also offers exciting capabilities when it comes to streaming live events. We have been experimenting with DASH and the Kaltura player, so be sure to drop by to see the two in action.

- The Kaltura player: now sexier and faster than ever – the robust Kaltura player is the crown jewel of our platform. It’s been the fastest and most feature rich HTML5 player for a long time. IBC feels like the perfect time to give it some nice upgrades with new skins, better mobile support, additional sharing capabilities and the best 508 compliant player in the market.

Capture d’écran 2013-09-04 à 17.42.11

- What else? – we have had great talks with some of the most innovative players in the live events broadcasting space. We will announce those partnerships during IBC. Keep following us here, on Facebook and LinkedIn.

Schedule a meeting – some of our top product and sales Kalturians will attend IBC and we want to meet you. If you would like to schedule a meeting, drop us a line here (info@kaltura.com)

Come to our booth – Kaltura will be exhibiting in the Israeli pavilion, so please make sure to come say hello – Booth, Hall 3, B 20.

See you next week!

September 2nd, 2013

Floss Weekly Episode 261: Kaltura Open Source Video Platform with Randal Schwartz and Dan Lynch

by Zohar Babin

randal-l-schwartz-floss-weeklyOn August 14th, we were  invited to share Kaltura on episode 261 of the FLOSS Weekly Show hosted by Randal Schwartz and Dan Lynch.

You can watch the full episode on this post below, or at the official show episode page, where you can also subscribe to future shows and watch some of the awesome previously recorded shows. You can also review the episode notes on FLOSS Weekly Wiki – Episode 261.

 

If you don’t know FLOSS Weekly already, Randal’s lightning intro below explains it best. Randal does a fantastic job at bringing exciting and interesting Open Source projects to the online [Video] Radio show.

 

Short summary of what we chatted about (and you can read more at FLOSS Weekly Wiki – Episode 261) -

  • What Kaltura is and why you should care.
  • Cover history and future of the Kaltura project, from making video a first class citizen of the web to world domination!
  • The recent move of the Kaltura Server repository from closed SVN to a fully open repository on GitHub.com/kaltura/server .
  • Wikipedia + Kaltura and bringing video step closer to becoming as easy as text.
  • How to get involved with the Kaltura project, fork and contribute.
  • The upcoming Kaltura Connect 2013 conference that will take place on September 30 – October 1st in NYC.

 

To watch the full episode of FLOSS Weekly 261 – Kaltura, press play below, or visit the FLOSS Weekly episode page.

August 14th, 2013

Playing DRM Content in Native Applications (Video)

by Michael Dale

 

DRM (Digital Rights Management) is an important tool for premium and private content. The need for enforcing content license terms and for ensuring control over content monetization is of major concern when coming to provide an online media service that is available in an over-the-top / multi-platform environment. To help clients delivery to these multiple devices Kaltura has enhanced its native application developer tools ( SDKs ) for iOS and Android to support secured delivery.  

Significant attention and effort must be invested to make sure that content is protected for preventing unauthorized content distribution and enforcing corporate and educational viewing licenses.  

Kaltura provides multiple layers of content security: from a strictly secured infrastructure, through secured API sessions, a robust set of conditional access controls and multiple secured content delivery options. The addition of DRM technology to this security stack enables maximum protection of content by encrypting media assets, and by relying on a per-session license for playback. Playback is enabled only upon receiving this dedicated license which can be obtained only as part of a controlled environment through pre-defined rules.

Kaltura’s video platform is integrated today with Google Widevine’s DRM technology for content protection and with a near-term plan to enable a multi-DRM service as part of its video platform.

Playing DRM Content in Native Applications - Google Widevine

 

Kaltura’s integrated DRM service enables:

  1. Media Encryption as an integral part of the content ingestion process.
  2. License protected playback flow from multiple devices.
  3. Integrating with standard policy setting, license issuing flows and client-side protections provided by the DRM technology provider.
  4. Utilizing Kaltura’s Access Controls as an out-of-the-box authorization system integrated within the DRM license issuing flow.
  5. Enabling service-specific business logic for authorizing user/content entitlements as part of the DRM license issuing flow through Kaltura Access Control’s authorized session (KS) validation.
  6. Integrated Content Management – Encrypted content is seamlessly managed along-side with non-encrypted content from the same KMC account.

More details on Kaltura’s integrated service for DRM with Google Widevine are provided in this article on Kaltura’s Knowledge Center

In addition to the out-of-the-box support for DRM protected playback in PC environments using flash and the widevine extension, Kaltura recently introduced DRM support to its mobile reference applications and SDKs. These enhancements enable developers to secure content in the iOS and Android platforms. These tools have been integrated with the kaltura reference apps for easy integration into your native app projects. Here Eliza and Josh share how to get DRM up and running for iOS.

August 12th, 2013

Vine Goes Mainstream: the Evolution of the 6 Second Revolution (Video)

by Asef.Ahmed

vine-twitterIn 2011, the social medium of images was the new hot thing with Instagram established and Snapchat in its infant stages. Despite the popularity of these apps, many people were still wondering: what’s next?

Fast forward two years, with the world experiencing Vine-fever and the recent launch of Instagram Video, video, now more than ever, is king. But what is it that makes apps like Vine so popular? Can a six second video truly be a work of art or is it just a reflection of our generation’s shortened attention spans? Perhaps, just like mainstream media, it is a bit of both. As Vine becomes decreasingly recognized as just another internet gimmick, it evolves into a form of expression that greatly mimics traditional media (or, perhaps, it is also the other way around). Consequently, Vine, like digital media in general, has started occupying six different realms of mainstream media.

 

1. Vine Awards at Film Festivals

Yes, Vines are being awarded at film festivals. The Tribeca Film Festival, cofounded by Robert Deniro, created #6SecondFilms to honor Vines. Seriously, what more artistic validation could Vines need than that from the Godfather himself. The Vines were separated into four categories: genre, series, animate, and auteur (Described as “[Vines that]told a story or script that was truly unique. A tiny, concentrated expression of the filmaker’s vision”) and were judged by an esteemed panel that included the King himself, Goldberg.

Here is this year’s winner in the “auteur” category titled “There is No Sunny Side to this Story”:

 

2. Celebrity Stars

Just like Twitter and Facebook, celebrities from Tyra Banks to Terminator have adopted Vine. However, what differentiates Vine from the other social media platforms is that celebrities have adopted it as a way to express art. Sure, there are some stars that prefer to just shoot a six second clip of whatever they are currently doing or an inane video that has little substance,  but there is a large number of them, like Goldberg, that actually use Vine to tell stories. These artists see Vine as a challenge. They recognize what Vine truly is (or can really be): the haiku of digital media. Like a haiku, a Vine is simple, short and restricted, yet, paradoxically  complicated, beautiful, and free for those same reasons. Take a look at one of Goldberg’s Vines, “Latency.”

 

3. Instructional Promotions

We’ve recently covered the use cases instructional videos and Vine provides another unique method. Companies are using Vine to promote their products while giving nifty tips. Lowe’s has launched their “#lowesfixinsix” campaign that illustrates simple life hacks. Lowe’s has achieved a marketer’s dream by compressing incredibly useful information into one absurdly brief, yet engaging clip. For example, you can learn how to prep your grill for the summer in six quick seconds.

 

4. Advertisements

The vast majority of companies that use social media do it for promotional purposes. However, one of the main concerns with publishing video is making sure that your content is engaging. Companies do not want to invest a substantial amount of money into an advertisement and see that viewers are tuning out. Vine, similarly to twitter,  solves this problem by accepting our attention spans for what they are: weak. Many companies, like Microsoft, have gotten creative and found ways to use Vine to create short yet informative content. Take a look at this episode from Microsoft’s Internet Explorer advertisement campaign “Not Your Father’s Browser” for IE 10. 

 

5. Journalism

Now, much more than ever, we are linked to the news in an almost inescapable fashion. Twitter has helped revolutionize modern journalism by providing instantaneous coverage of events around the world. Any action, catastrophe, election result is immediately uploaded to our feeds. Vine, similarly, provides the swift impact of twitter but also allows the viewer to survey what’s happening. The most famous example of Vine broadcast journalism was done by the Turkish Pulse, who captured the immediate aftermath of the tragic bombing of the U.S. embassy in Turkey. The Vine not only provides the viewer with the information of what happened (that there was a bombing at the U.S. Embassy in Turkey) but also gives the user a sense of the moment, similarly to traditional news coverage.

 

6. Sports

Vine is still in its early stages with broadcasting sports entertainment. Due to the legal ramifications of distributing content that is protected and owned by various leagues, there are not any Vines of actual games or matches. This is extremely unfortunate because Vine would be the perfect medium to relay a thunderous dunk, game winning goal, last-second touchdown, or any important athletic play. However, there have been some breeches into the sports industry with Vines capturing pre-game warm-ups. Look at this one from the Brooklyn Nets.

 

Vine is often dubbed as the “Twitter of video”, which is not far from the truth (Vine is even owned by Twitter). However, the impact of Vine can be so much more. With a 140 character limit, Twitter, like Vine, limits its users. But if a picture is truly worth a thousand words, then at 30 frames per second, Vine is worth at least 180,000 of them.

August 6th, 2013

The Living Room is Making a Comeback – Thanks to Connected Devices

by Charlotte.Copeman

The Living Room is Making a Comeback – Thanks to Connected Devices

As families reconnect in the living room, we look at the technologies that have driven us back together.

Ofcom, the UK communications regulator, have released their annual Communication Market Report and itprovides an enthralling insight into the way we use connect technologies in the home.

Over half (53%) of UK adults are now media multi-tasking while watching TV on a weekly basis and watching other content on a different device is one of these activities.

25% are regularly ‘media meshing’ – doing something else but related to what they’re watching on TV. Examples of media meshing include talking on the phone or texting about what they’re watching or using social networks or ‘apps’ to communicate directly with programmes. Choosing a video platform that enables you to publish your content to multiple forums and devices is key to a successful media initiative.

This is great news for video initiatives. The results show how your video content vastly enhances other content that you provide. Whether it’s an app or videos on your website, viewers are being drawn to other devices to find out more or share clips.

Online TV revenue in the UK has increased 12-fold in the last five years, from £21m in 2007 to £258m in 2012. Year on year, the total market grew by 40%. Online video is no longer for the young generation, it has become a constant medium for sharing information – whether that’s checking up on your favourite soap, cooking up your favourite recipe or learning how to create the latest hair craze, video provides the answers.

Seven per cent of UK consumers had a Smart TV at the end of March 2013. Of those 77% have connected it to the internet. With easy integration to create Smart TV apps, it no longer takes a huge development team to reach your audience on a big screen.

80% of UK adults now have access to the internet at home via a fixed or mobile broadband connection and with laptop and desktop internet users spending at least 35 hours online each month, video initiatives are key to drawing in your audience.

The increase in watching short video clips has risen to 48%, up from 31% in the previous year and the sharing of VOD (Video on Demand) requests has jumped from 3% to 12% between 2011 and 2012. Most interesting is the rise in children using tablets for education – four in five parents said their children used a tablet at least weekly and 76% of parents consider a tablet as a useful tool for entertaining and educating children. This is a huge win for the education and media markets, where video content can be used to engage younger audiences.

You can read the full report by clicking here.

In summary, the key indicators all point to building a strong video initiative that can be shared across multiple forums and devices. For more information on growing your online initiatives, check out our free webinars here:

The Content Recommendation Revolution – Getting More from Video

How to select an online video platform

Find all our webinars here.

August 6th, 2013

Content Creation Best Practices

by Asef.Ahmed

videobiologo

If you are an enterprise chances are that you are or have thought about using video to enhance your organization’s activities.  There are already a variety of established use cases- from internal communications, knowledge-sharing, collaboration, and employee engagement all the way to marketing, profiling employees and user generated content. But now that you can use your video across your enterprise-how do you produce high-quality content cheaply and quickly?

This is where content creation companies such as videoBIO come into play. videoBIO assists companies with content creation through their cloud-based “Do it Yourself” content generation tools and a variety of globally available services such as video capture, editing, and full production. What content creation companies are really addressing is the larger topic of “employees as content”- companies featuring their employees as the spokesperson for the brand “you are your brand”.

Join Kaltura and videoBIO on August 8th for a webinar that will show you how companies are achieving this and teach you how to simplify video content creation in the distributed enterprise. We will cover specific case studies that demonstrate how to:

 

  • Create a branded sales presentation in minutes
  • Engage your customer by generating user generated video contests, ideation and feedback surveys
  • Create video profiles and video bios for your national team without having to fly them to a studio
  • Deliver personalized professional video email messages while maintaining a company wide branded message
  • Deliver the latest information to your clients with a personalized video cover letter.
  • Encourage feedback, engagement and interaction from your customers with user generated video surveys and contests.
  • Maintain communication and interaction with your global team using video questionnaires and interview

This free and informative webinar will provide you with great tips for video screening and recruiting, branding, collaboration, communication, and much more. The date (Thursday August 8, 2013 at 2:00 PM EST) is approaching quickly so make sure you register today!

images

August 5th, 2013

Sneak Peek: Kaltura MediaSpace 5 Video Portal

by Damian Rochman

RWDIt is no surprise that online video consumption increases year over year, as video becomes the standard form of communication and collaboration. With the increasing popularity of connected smart phones and tablets, mobile video views jumped 300% in the last year alone. Delivering a cross device video experience doesn’t stop at the transcoding and playback – it requires an optimized and engaging experience in the application itself. To address these requirements, we have worked feverishly with our customers to take MediaSpace to the next level and deliver an optimized cross device experience by using responsive web technology.


Responsive Web Design (RWD) is a form of design that adapts to the screen size on which a website is being displayed. It addresses the evolving landscape of mobile devices like smartphones and tablets by building a fluid layout that looks great no matter which size or shape device they are viewed in. After evaluating different approaches and frameworks we chose to base the MediaSpace user interface on Bootstrap, which is the leading open source RWD framework and most popular project in GitHub.

Since we were implementing a new user interface, we took advantage of this process to rethink and rebuild the entire user experience from the ground up. Every section in the application has been optimized for speed and usability. We’ve rethought the way that content and channels are organized, how we can streamline processes by decentralizing entitlement management and how to make it easier to customize the look and feel of MediaSpace.

More detailed information will be communicated in the coming weeks leading up to the release, but we wanted to share with you a few snippets of the new look and some draft documentation so you can get ready for this major release.

Navigation

The navigation has been unified and now you can assign both media and channels to the same hierarchy of categories, allowing you to browse both content and user curated collections in the same place.

KMS_Browse

View Media

The newly designed media page provides the central engagement functionality for the media in the same view rather than having it all split between different tabs. When you view a media entry, you will have direct access to the metadata, comments, share, like and in-video search without any additional clicks.

KMS_View_Media

In addition, we have created a unique experience for different types of media allowing you to use a different player for video, audio and image entries.

MediaSpace Skinning

One of the major advantages of MediaSpace is that it is an expandable and modular platform. In MediaSpace 5 we made it even easier to create your own custom CSS, by adopting the standard Bootstrap CSS format. There are different free tools that allow you to build a standard Bootstrap CSS without the need to do any coding and you will be able to upload that custom CSS directly from your MediaSpace admin console to quickly adapt the look to your own brand style. You can refer to the draft styling guide to see the possibilities and start creating your custom MediaSpace 5 CSS.

We look forward to your feedback and continued collaboration to make MediaSpace even better!

 

July 30th, 2013

Video Recommendations Do’s and Dont’s – Taboola Webinar (Video)

by Asef.Ahmed

Screen shot 2013-07-29 at 3.23.26 PM“People used to say content is king and that the main focus should be on creating the best content and if you do that everything is going to fall into place. We think thats actually a mistake….Does it even matter if you don’t have an audience? Does it even matter if you have the best subtitles, the best SEO efforts, the best Facebook page if no one is watching your videos?” In case you missed it, this is a quote from Taboola founder and CEO, Adam Singold, from our collaborative webinar from a couple weeks ago titled: “The Content Recommendation Revolution-Getting More from Video.” Adam’s point is that content is king but only if you have a kingdom (i.e. audience).

But how do you build that kingdom? The answer currently lies in content recommendations. Content recommendation distributors such as Taboola  help build your audience and monetize your content by having your content matched to the right viewers on top sites such as BBC, TMZ, and ESPN. This webinar breaks down the evolution of content discovery and promoted content, the best ways to build your audience, and the best practices for content discovery and monetization.

You can check out the full webinar for free on our website. In the meantime, enjoy this clip that demonstrates the do’s and dont’s of video recommendations.