Whether you are already using video to enrich your campus life, or planning to do so in 2013, it is important to be aware of the long-term benefits as well as the challenges of video deployment. As the spring semester begins, Kaltura compiled 10 essential practices for a solid education video strategy that will ensure efficiency and stability for any educational institute, big or small. The information here is based on this great webinar.
1. Ease of Use
First and foremost, when deploying a video platform on campus it must be easy to use for students, teachers, and alumni alike. Features such as uploading, viewing, or managing content, should be a rudimentary process to all users regardless of technical expertise.
2. Seamless Integration
There are multiple benefits for video on campus, but with that come also requirements, file types, and sizes which can often cause quite a headache even for IT personnel. Therefore it is imperative that a video platform will be compatible with already existing systems such as Hardware Based Lecture Capturing Systems or publishers like Blackboard, Sakai for a simple integration of video on campus as explained in the video on the right.
3. Authoring Tools
Since not all students and teachers are in the media department, authoring capabilities such as screen capturing, video chaptering, and video presentations, trimming, and clipping videos must be supported and straight forward in any video platform. For with all of these features combined: knowledge can be easily generated, polished, and shared on campus instantly.
4. Anytime, Anywhere, AnyDevice
Likewise, for a truly simple experience from anywhere, at anytime, the platform must be compatible with all current devices as well as those that are surly to be developed in the near future. Hence, by applying flexible APIs, that AutoDetect and play the most compatible video rendition per the end user’s device, whether it is a mobile phone, tablet, PC, or Mac, ensuring prompt loading as well as a viewing experience without faults.
5. A Central Media Hub
Therefore, as campuses grow on global levels, a centralized media hub or Campus Tube is a major benefit for any education institute. For by placing all video content under one roof, which is compatible with all devises and systems, a cosmopolitan campus can truly be reached for educational, communal, and PR purposes alike. Such centralization of all content doesn’t just aid in sharing videos and finding them, but also reduces cost and time for IT support .
6. Security and Governance
Although there are many videos you want to become viral and accessible anywhere, there are others you might want to protect due to copyright restrictions or security. Therefore, governance restrictions per user, IP, Session, or even embed codes, make it an easy way to ensure campus videos are safe on the World Wide Web as presented in the video to the right.
7. Syndicate, Publish and Distribute
A click of the button (unless restriction are applied of course) must be available to make any video searchable on Campus Tube, Google, Yahoo, iTunes, YouTube, etc. Such syndication abilities are beneficial for sharing knowledge since “over 800 million unique users visit YouTube each month… watching over 4 billion hours of videos each month.” Hence, YouTube will expedite the process of spreading videos globally for “100 million people take a social action on YouTube (likes, shares, comments, etc) every week.”
8. Metadata and Captions
In order to find videos online they must have customizable metadata functionality behind them. Simple use of tags and categories go a long way for sorting videos in an easy manner. Likewise, rich metadata capabilities such as full transcripts and captions make the video content itself searchable by keywords and down to the second inside the player.
9. Analytics and Metrics
By having all content centralized and categorized, such functions as analytics and metrics are easily generated. Allowing teachers to see their student’s online participation and contribution in a specific course or for an administrator to measure an over all return on investment as explained in the video to the right.
10. Scalability and Stability
once applying all these 9 video platform features, it won’t be long before you’d see the growth and impact of video on your campus life. It is not surprising that Columbia Business School saw 400% traffic increase once implementing Kaltura’s online video platform. However, exactly because of this reason, it is important to predict the future in order to avoid challenges such as storage and delivery due to increasing file sizes and demand respectively. Therefore, a long-term educational video strategy and a strong platform will ensure that such challenges will be addressed and resolved ahead of time.
To learn more about efficient video deployment in your campus, check out our recent webinar: “10 Best Practices for Building an Education Video Strategy at Your Institution.”