Creating a Social TV Experience (Video)

by Iddo Shai

sxsw-kaltura-logo-2013_Hello from Austin, TX where SXSW Interactive 2013 is now in full swing. Yes, it’s raining (not exactly what we were promised) but inside the Austin Convention Center it’s dry and incredibly interesting. In the coming days we will share with you some of the most innovative video technologies and trends that we see here in the festival.

Let’s start with OVEE, which has taken on one of the biggest challenge of online TV – making the online experience truly social. In the case of OVEE, it was PBS that wanted to create a digital version of their community screenings, where people come together in different cities to watch and discuss PBS programming.

The result of this initiative is OVEE, which was financed by PBS (and therefore by the American tax-payers) and cost about 1.5 million to date. With OVEE one can quickly setup group screenings, share the link with others and then chat, show polls and use webcam streams to create a true social experience. Theoretically, the OVEE platform could be linked to any video stream (e.g. from Kaltura or YouTube), although for now it is only available for PBS programming.

You can see exactly how OVEE works in this short interview with Dennis Palmieri, Director of Innovation & Media Strategies, ITVS Independent Television Service. Stay tuned for more SXSW 2013 coverage!

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