Archive for ‘Uncategorized’

February 18th, 2015

Simplify Multi-Device Video Publishing with Kaltura + Contentful

by Rebecca Gross

Whether across desktops, laptops, tablets or mobile phones, video is quickly becoming the number one medium for content consumption. To stay relevant and competitive, media companies need an easy and engaging way to deliver optimized videos to these devices while capitalizing on the opportunity for ad revenue and other forms of monetization. As part of a new partnership, Contentful launched an integration with Kaltura to help clients efficiently manage videos – along side other content needs – across any platform within the Contentful editing interface. This means that Kaltura customers can now leverage Contentful’s API to publish Kaltura video content across all platforms and devices built with their content management system.

Users of both Kaltura and Contentful can connect their accounts to search for, preview, select and embed Kaltura videos into their content pieces in Contentful. AZ Medien is the first customer to leverage the Contentful integration for Kaltura to streamline workflows and increase productivity.

“Contentful is a key component to streamline our content production workflow and make sure our products meet the high expectations of our readers regardless of the device they’re using. The integration of Kaltura within Contentful provides our editors with an efficient way to access the content from AZ Medien’s TV Stations from within their CMS. Optimal content creation workflows are crucial to meet AZ Medien’s business goals. Contentful and Kaltura are two platforms that greatly help us meet those goals.”

– Javier Vázquez Rodríguez, Head of Product Management – News Sites, AZ Medien


Unlike traditional web CMS vendors, Contentful is a content management system that allows for publishing on any kind of device. Contentful completely separates content from the presentation layer, structures content in a modular way, and delivers content via an API in a developer friendly format, making it easy for companies to publish editorial content across any platform or device. Companies using Contentful includes Nike, Playboy, Asics, Nasty Gal, and Jack In The Box.

To learn more or enable the Contentful integration for your Kaltura account, please visit the Kaltura Exchange.

October 10th, 2014

Native DoubleClick Everywhere with Kaltura Player ToolKit

by Michael Dale
double click icon

DFP is an ad platform with SDKs for Flash, HTML5, iOS & Android

Kaltura has been a long time partner for Google’s DoubleClick interactive media ads platform. Kaltura has included full featured support of IMA3 within the Flash player and was one of the first partners to integrate IMA3 for HTML5. With the transition to lead with HTML5 partners have been able to take advantage of desktop HTML5 player experience with full ad integration.

But ultimately the IMA3 HTML5 ‘everywhere’ approach has limitations. Ad networks have been slow to fully adopt HTML5 VPAID, so flash based VPAID creatives are still very common on desktop platforms and only playing javascript VPAID can limit your ad fulfillment. In native environments certain device identifiers such as advertisingIdentifier and AdvertisingIdClient which are only available to native application contexts in iOS and Android respectively. Also certain ad inventory such as direct links to app store installs are generally only trafficked in the respective native application environment. These factors combine to hurt overall multi platform CPM value. With native implementation everywhere you can maximize CPM value.

The Kaltura unified universal player toolkit, is designed specifically to avoid these trade offs. The player maintains the benefits of consolidated configuration and HTMl5 / CSS visual representation with none of the sacrifices against delivery of native ad inventory. In this blog post we outline the architecture that makes this possible and share our work with google on this trail blazing effort to towards simplifying ad management across native, HTML5 and desktop. read more »

October 3rd, 2014

Educause Recap 2014 – Lecture Capture, Accessibility and More

by Justin Beck

Another Educause has come and gone, in bally and storm ridden Orlando this go around but the action was just as intense inside the oversized Orlando Convention Center.  What the education community may or may not know is ed tech players like Kaltura have a love / hate relationship with the conference.  Its a grueling, exhausting few days that are in parallel the most amazing 72 hrs of meeting the players and participants in the ever evolving ecosphere of educational technology.  300 sessions, 270 exhibitors, over 500 speakers leads to incredible interaction, comradery and face paced moment to take the pulse of technology’s advancement (or lack thereof) in impacting education.

The themes of this years conference were in line with past years –  analytics, social, mobile, adapting learning, personalized learning, standards advancement, retention, ROI, etc.  While many major trends evolve over time, this year appeared similar to the key buzz words we have dwelt upon the last year.  What stood out as unique compared to previous years was the international attendance.  There is an intense hunger from leading institutions worldwide to understand what tools and best practices are supporting online learning.  Of the 800 people that visited Kaltura’s booth over a 48hr time period –  roughly 20% came from international institutions.  Japan, Italy, Brazil, Russia, – while our translations were not always perfect – each engaged in a passionate demonstration and discussion of video’s potential impact on their students and faculty success.  In many of these countries the completion rates are worse than the US and their populations / economies are demanding a scalable infrastructure to support explosive online learning.  Kaltura is eager to be that enterprise layer that will bring video (live and on demand) video to life.

As I scanned sessions, listening to presenters and engaging with a hundred ed tech organizations the hyping of “the next big thing” was a bit subdued.  Typically there would be consistent grand proclamations of “the next biggest widget in edu” being proclaimed by publishers and tech companies alike; but Educause 2014 was slightly more restrained.  My hypothesis – the hype, sizzle and potential flatline of the MOOC buzz and rhetoric has exhausted the community.  What was pledged to completely disrupt our space, has of course made an impression in marketing action and inspired technical innovation, but more of the same exists as 24 months ago.  Campuses are still trying to drive more online positive experiences, improve learning outcomes, meet rising consumer expectations, balance fiscal concerns, curb student debt, just as before.  The old saying is “evolution not revolution” and our market continues to evolve in incremental ways to tweak all aspects of the learning process.

On our front, Kaltura shared major announcements just prior and leading up to the conference.  First we announced the expansion of our Video Creativity Suite including CaptureSpace which, based upon initial client feedback will provide some much needed simplification to the personal video capture experience.  This new product, by far, was generating the most buzz during the conference.  Confirming our recent report that 46% of the education community feels there still are not sufficient tools for faculty to leverage video in learning experiences, the promise of CaptureSpace to ease video capture, management and distribution – and unleash student and faculty creativity is great.  Secondly, we announced the formation of our Accessibility Advisory Board.  See the full press release here, but in essence some leading institutions are partnering with Kaltura to advance accessibility standards.  From searchability, metadata standards, and best practice advisory we are anxious to see where we can improve our already market leading players, applications and toolkits.

So we are exhausted physically after a sprint race of meetings and presentations at Educause – but mentally fired up about the opportunity ahead to advance student outcomes improvement with our partner institutions, districts and ed tech partners.  With over 150 institutions joining the Kaltura community in the last 12 months there is much to do to continue supporting our world class education partners in fulfilling their academic mission.

It is almost a given certainty we will return to overhyping the “next big thing” in education but in the meantime, we at Kaltura are building evolutionary and revolutionary toolkits to bring student and faculty engagement to the masses with the most complete, accessible and simple video toolkits in education.


August 27th, 2014

Strategies from the Blue Ocean Strategy

by Joe Fleischmann

This series of posts is geared to provide insight into our strategy, and will touch on one of the six basic approaches to remaking market boundaries


Look Across Alternative Industries – Video has Limitless Potential

Video is the most powerful medium to tell a story, but technology has until recently relegated it to a handful of industries controlled by relatively few. Now that the means of video production are accessible to nearly anyone, in the short form of a million Vines to the Red Bull live coverage of Felix Baumgartner as he jumped from the stratosphere, we are no longer captives of technological limitation and video can be used across the internet of things to tell the most impactful stories by anyone with imagination and skill.


But perhaps the most clear form of value innovation for video is as an alternative and more effective means of information and entertainment which digital technology now make possible. History supports this trajectory. Newspapers gave way to television as the primary source of information in the 1960s, and now a video empowered internet is trending to become bigger than television as a sources of news. And this says nothing of the growth in digital video entertainment.

So when we look across alternative industries we find a host of opportunities where video can do better what text and images have done till now. This is the fundamental reason why video has grown, and will continue to grow beyond the over 6 billion hours of video watched each month on YouTube to be 90% of the internet’s traffic, exploding bandwidth a hundredfold. Video is high bandwidth for a reason. It packs a huge amount of data, and our brains are uniquely wired to process it.

June 16th, 2014

Just In Case Your Video Doesn’t Go Viral…

by Rebecca Gross

This post is provided by Jonathan Stefansky – co-founder and CEO of Viewbix, the leading interactive video marketing platform

Viewbix and Kaltura recently partnered to add Viewbix’s interactive engagement tools for Kaltura customers. The new integration enables the Kaltura Player to track video performance and optimize ROI through Viewbix’s actionable analytics platform.

Everyone wants to create the next massively successful viral video campaign, like Old Spice did with the “Smell like a man, man” campaign.

Old Spice generated over 105 MILLION YouTube views and saw a:

  • 2700% increase in Twitter followers
  • 800% Increase in Facebook fan interaction
  • 300% increase in traffic to their website

Most importantly, they became the number one brand of body wash and deodorant (source:

However, relying on the one-in-a-million chance that your video will become the next successful viral campaign is not the most effective way to drive ROI from your media. Too often, businesses use video views as the metric of success for their online video campaigns. Take, for example these two scenarios, which would you choose?

  1. In Scenario A, you could get 10,000 people to watch your video.
  2. In Scenario B, you could get 10,000 people to watch your video, and 2,500 of these viewers would take some type of measureable action – joining your mailing list, becoming a social follower or purchasing your product or service.

For most businesses, Scenario B is the obvious choice, but if that’s truly the case, why are we measuring ROI of our videos by only counting views and not engagements?

Here are 4 quick tips to truly start achieving measurable ROI from your videos:

1) Actionable Analytics

Most analytics packages that track videos provide you with the basics – impressions, video views and, if you’re lucky, percentage of video watched. When it comes to effectively tracking ROI, it’s critical to use a platform that allows you to understand what’s working and what’s not. This should include tracking events like engagement activities, point-in-video that action occurred, device type, location and more. Using this data, you can put together effective multivariate tests to truly optimize performance.

Tip: Add a tracking tag to your URLs to report on completed transactions that occur from those clicks.

2) Determine Your Objective: Lead, Follow or Sell

Once you have a system in place to track your performance, it’s time to think about what type of action you want your viewers to take. Is the point of the video purely brand awareness or do you want to capture lead information? Do you want your viewer to become engaged with your brand by becoming a social follower or by downloading other relevant information about your business? Is this a point-of-purchase video, like an app download, where you want the viewer to take immediate action? Your engagement goals will have a big impact on determining the types of calls to action you want to place in your video.

Tip: Strike a balance with the numbers of calls to action in your video, but don’t be shy! People are watching your video because they are interested in your business. If you tell them what you want them to do next, they typically will. On average, our clients are seeing engagement rates of over 25%, meaning 1 in 4 viewers takes measurable action!

3) Find the Most Effective Placement for Your Calls to Action

Once you’ve determined what calls to action you will add to your videos, it’s critical to ascertain the best time and place to have them appear. Should they be present all the time? Do you want them to appear after a certain point in the video or be presented after the video ends? This is where your analytics become indispensible in providing you with the information you need to achieve the maximum ROI from your videos.
For example, one client tested the effectiveness of adding the call to action button directly on upper corner of their Viewbix Player, as compared to the same exact call to action button placed to the right of the video. By placing the button directly in the video window they were able to increase click through rates by 400%!

Tip: Correlate the percentage of video viewed with the placement of your call to action. If most of your viewers are dropping after watching only 50% of the video try adding a call to action before that point.

4) Remember Mobile Viewers

Mobile video viewership is exploding. At Viewbix, our clients saw the percentage of video views coming from mobile devices increase from 10% in 2012 to over 30% in 2013. Where and how you place your calls to action may need to change for the smaller footprint of these devices. Make sure you have a plan in place for these viewers.

Tip: Use a responsive themed player so the video will appear properly when viewed on mobile devices of different sizes.

Remember, you can achieve great value from your videos even if they don’t actually go viral. It’s time to look past video views as your primary metric for success and start using your video analytics data to build a strategy for getting your viewers to engage with your brand. If you need help generating more engagement from your videos, visit and our video optimization team will develop a plan to help you make the most of your video marketing budget.

Viewbix is one of the proud sponsors of Kaltura Connect 2014 – The Video Experience Conference, June 17-18 at Jazz at Lincoln Center in New York City. See how Viewbix can help you drive measurable ROI from your Kaltura videos in less than 5 minutes – visit us at the conference!

June 10th, 2014

Kaltura and Cleeng Crack the Code for Live PPV Success

by Rebecca Gross

This post is provided by Gilles Domartini – founder and CEO of Cleeng. Cleeng, a leading freemium platform for Pay-Per-View and Video-On-Demand, has joined forces with online video platform Kaltura, to change the landscape of the paid online video streaming industry.

Two major events recently demonstrated the enormous consumer appetite for live-streaming worldwide: First, Super Bowl XLVIII became the most-viewed, live-streamed sporting event in US history with record online audience engagement. Second, the Oscars ceremony became the victim of its own success when the live internet broadcast crashed due to “traffic overload”, generating more angry tweets than the famous Ellen DeGeneres selfie. Compared to linear television, online audiences were offered a wider range of viewing and navigation options between the Oscars pre-show, ceremony and backstage events across any electronic device. Although, streaming offers viewers more choice and flexibility, it isn’t always easy, as the end-to-end ingestion and video processing distribution challenges during the show demonstrated.

Paid Streaming Usage is Here

There is a plethora of new opportunities: Take for instance Louis CK grossing $4.5 million in 45 hours for digital downloads of his one-man-show or the World Wrestling Entertainment Network expecting to reach 1 million subscribers to its online service less than two months post-launch. Both cases further prove that buying online entertainment is quickly gaining popularity. The appeal is much broader than just celebrities and sporting events – many prestigious universities, health foundations and B2B conferences are also embracing live streaming as a way to directly connect with their audiences on a global scale. Both Kaltura and Cleeng are committed to easing the existing pain-points of live streaming. Kaltura’s is working toward this with the launch of Kaltura Live Streaming, which provides a unified, affordable and robust Live-to-VOD solution; Cleeng recently launched the new Cleeng Live!, allowing any event organizer to easily setup tickets, pre-booking and payments for online events in just two-minutes.

Challenges Remain to Organize a Successful Pay-Per-View Event

There is great potential for live-streaming opportunities, but it remains complex due to frequent, high profile outages. If you’re planning to organize a pay-per-view event, it’s important to manage six key factors:

  1. Securing video access across devices, while ensuring a smooth user experience. This is no easy task due to the fragmentation of technologies like HTML and Flash and a variety of devices from smartphones to TVs.
  2. Congestion of peak loads is a big deal – typically 10% of transactions are processed in the last 10 minutes before an event starts. Server failure is the most predictable issue, but, in case of sudden transaction growth, the payment gateway may be suspected as fraudulent or your email gateway could be perceived as a potential spammer.
  3. Delivering a seamless login and user experience during the pre-booking phase and at the moment of the event.
  4. Providing immediate support during the show. When people pay, they expect answers, fast! It’s important not to fail in this area, otherwise you may be left to deal with hundreds of complaints from social media channels over the next few hours!
  5. Providing worldwide payment, especially when it comes to handling various payment methods, multiple currencies and tax management along with potential geo-blocking.
  6. Setting up paid or free online events can be a time consuming task especially if you need to enlist consulting agencies and multiple solution providers from live page design, streaming to payment gateway.

Cleeng has powered more than 300 live shows for leading brand names such as Cirque du Soleil, TEDMED and the University of Massachusetts, reaching millions of viewers worldwide. After measuring these interactions, we have uncovered the components that define a successful user experience and the type of business models required to meet user expectations and to further empower social sales. With Cleeng’s experience and expertise in live-streaming and Kaltura’s powerful and flexible video platform, we’ve created a solution that empowers publishers to host premium events and build engaging, revenue-generating online video experiences.

Free trial account for Kaltura users!

See Cleeng, a proud sponsor, at Kaltura Connect 2014 – The Video Experience Conference, which will take place in New York City on June 16-18.

June 5th, 2014

Kaltura and Willow TV Host the Times of India Indian Premier League 2014

by Charlotte.Copeman

PepsiIPL2014TimesIndiaCoolWe’re thrilled to announce today that in partnership with Willow TV and the Times of India, Kaltura will be hosting the Pepsi Indian Premier League 2014.

The Pepsi Indian Premier League (IPL) is a Twenty20 cricket tournament with different franchise teams participating for the title. The tournament started in 2008 and is the most-watched Twenty20 cricket league in the world.

IPL2The brainchild of The Board of Control for Cricket in India (BCCI), the IPL has developed into the most lucrative and most popular outlet for the game of cricket. Matches generally begin in late afternoon or evening so that at least a portion of them are played under floodlights at night to maximize the television audience for worldwide broadcasts. With the advent of the IPL, almost overnight the world’s best cricketers—who had seldom made the kind of money earned by their counterparts in other professional sports—became millionaires.

IPL3Video and social sharing is key to the success of the IPL. With games being played in multiple geographic locations, online viewing gives fans the opportunity to watch the matches live, catch up after the match and share the highlights with friends and family.

TIPL1he Kaltura platform provides an automated workflow to capture highlights, upload, encode and deliver content quickly to fans.



Not only does the Kaltura platform support a one-step workflow but also adds advertising and advanced sharing capabilities. All that remains is to wish the cricket teams good luck for the tournament!!!

Visit the Go Cricket website to watch the live action unfold.



May 18th, 2014

8 Reasons Why You Shouldn’t Miss The Video Experience Conference!

by Jess Portnoy

If you’re not already going to Kaltura Connect – The Video Experience Conference, read on to find out why we think it’s going to be an epic event, and a productive, empowering gathering that will positively influence ROI.

  1. Invest in your future – Video is now as essential as mobile phones, your organization is most likely using video more and more. No matter what your company does, video is already a part of its daily operations. Learning from others’ experience and practices; embedding video and media into their business, teaching & learning environments or internal collaboration operations, will enable you to make smarter decisions regarding your operations now and in the future.
  2. You’ll learn about exciting new technologies at scale. Kaltura Connect features workshops and sessions by knowledgeable, and experienced thought leaders and experts in the fields of open source and standards, deployment automation, building API driven architectures, cloud scalability and many other interesting tech challenges companies tackle every day.
  3. Check out the brilliant agenda and speakers list! We’ll have thought leaders, executives, developers and authors who will discuss everything video, from how we teach and educate through collaborating at work to drones and wearables.
  4. There are stacks of tutorials, workshops and exciting projects to discover, learn from, and get a hefty dose of video, free software and web technology.
  5. If you’re more into coding and doing – There’s also the Video Experience Weekend Hackathon! There might be $50,000 in it for you, and lot’s of exposure for you and your company when you’ll present your app at the closing keynote. And if a real product will brew in your keyboard from the hackathon – we’ll help you market and sell it!
  6. Connecting and networking – hang around your peers, we’ll have developers, DevOps, Support engineers and, for management, many executives from across industries are attending and presenting the future of video in their strategies, so bring your boss along for bonding.
  7. FUN! Every past attendee will tell you, Kaltura Connect provides ample activities for networking and one of the best night parties! And the conference food, is a special culinary experience you will not want to miss, served by 3 of the best restaurants in NYC!
  8. Its in NYC, and right next to Central Park – Invite your significant other to join you, nothing beats the business and pleasure combo, especially in the Big Apple!


Watch videos from previous Kaltura Connect conferences.


And, finally, just for reading our blog – we’d like to give you a special 50% discount when registering for Kaltura Connect!

Register at: to get your discount today.


See ya there:)

March 17th, 2014

Repurposing Video Transcripts to Create New Marketing Content and Win Over Leads

by Shannon K. Murphy

This is a guest blog post written by Shannon K. Murphy from 3Play Media, a video captioning and transcription partner with Kaltura.

Content Marketing was the buzzword for marketers in 2013. Some called it the new SEO. But content marketing is about more than getting found. With more services and marketplaces moving online, the days of a personalized sales conversation are over. A company’s website must do all the pitching now. Today’s consumers are also very media savvy, meaning they block out unwanted messaging. But there is hope. 7 in 10 consumers say they prefer to learn about a company through a collection of articles rather than in an ad. It’s understandable. Advertising is the equivalent of a sales person dropping in during a family dinner. Content feels like that same rep inviting you over for coffee and a chat.

With the popularity of online video content, it’s easy to see why brand engagement through video is so important to businesses. Nothing quite matches up to the dynamism of video storytelling. But do company videos have a life beyond the business website? Let’s take a look at how video transcripts can be used to create new marketing content, share valuable information in new ways, and drive customer conversions.

Content Marketing Is Easier with Video Transcripts

In a previous blog, How Captions and Transcripts Augment Video SEO Strategies, we spoke at length about the value of video transcripts for SEO. Essentially, valuable keyword content is overlooked because a search engine can’t watch videos. Video transcripts however, take this information and add to your site’s keyword density and knowledge base. Video transcripts are also a strong starting point for a myriad of content marketing options.

Blog Series: Looking for a way to post to the company blog consistently? Some videos may be too long for conversion into a blog post, so break it up. In the same way that a video progresses through concepts, you can naturally create a series examining a concept or topic, publishing weekly.

Website Copy & Support Documentation: Many corporate webinars focus on helping prospects understand the value of a service or how a product works. The transcript yielded from this video can be repurposed into persuasive website copy or support documentation. Give each a supporting video clip for multimedia engagement.

Case Studies: Don’t have a video testimonial? No problem! The original video could be an interview or panel from a conference session. Take compelling sound bites and edit them into a case study. This option also works well if video quality was less than optimal.

Slideshare Content: Great presenters and speakers usually share slide presentations after a talk. Unfortunately, the text accompanying these slides is often quite brief. Give your CEO’s presentation longevity and go beyond the event excitement by copying and pasting pertinent pieces of the video transcript into the notes section of each slide. This will enhance presentation discoverability and serve as a gateway to the site.

Email Newsletter Content: Don’t let inbox messages fall flat. Think about creating informative weekly email newsletters from a collection of video transcript text. Then drive recipients to the site with related articles and videos.

Whitepapers: An hour of video content is roughly 10,000 words which in turn, is approximately 20 typed pages. Knowing this, doesn’t a whitepaper seem a little easier to achieve than you thought? Video transcripts from related topics or a video series can be edited into whitepaper chapters.

Diversifying content offerings attracts more leads because each piece can appeal to customers in the way they would like to receive information. Personalization is hugely important to the online sales process. But so is repetition; social media, blog articles, company videos, podcast, downloadable pdfs, and webinars all further the customer journey. Don’t limit the engagement of video; expand the possibilities with video transcripts and content marketing

March 7th, 2014

Celebrating International Women’s Day!

by Charlotte.Copeman



Today we celebrate International Women’s Day across the world. On the 8th March, thousands of events are held throughout the world to inspire women and celebrate achievements. Many global corporations have also started to more actively support IWD by running their own internal events and through supporting external ones. For example, on 8 March search engine and media giant Google changes its logo on its global search pages. Year on year IWD is increasing in status and the United States even designates the whole month of March as ‘Women’s History Month’.

International Women’s Day has been observed since the early 1900’s during a time when there was great expansion and turbulence in the industrialised world that saw booming population growth and the rise of radical ideologies.

There has been a significant change and attitude shift on women’s equality and with more women in the boardroom than ever before, many women feel like we have true equality in the workplace. There’s constant conversation and initiatives around how women achieve in the workplace and with the release of Sheryl Sandberg’s “Lean In” book in 2013, the conversation has never been hotter.

Here at Kaltura, we have women in all teams including developers, project managers, customer success directors, technical support and finance directors, we have a female founder (Michal Tsur, Chief Marketing Officer) plus 3 of our 6 most senior executives are women including Leah Belsky (Senior Vice President, Operations) and Naama Halevi (Chief Finance Officer), so it’s interesting to read about other’s experience in the workplace. At Kaltura, we don’t “lean in”, we work as hard as the men and we are rewarded equally – it would be great to see this mirrored in more organisations across the globe. Leah Belsky  (Senior Vice President, Operations) and Michal have written a great response to Sandberg’s “lean in” and you can read it here. Both our female and male colleagues have the same rights, the same opportunities and the same flexible working to support you through life. Whether it’s the birth of a new child, the loss of a family member or space to grow your career or education, flexible working runs throughout Kaltura. We have a flexible work-from-home policy for both women and men to enjoy their family life whilst continuing on their success path, and the outcome of this is happy employees who achieve at a high level without having to choose between your job and your family.

To mark International Women’s Day, a couple of the Kalturian girls from the European team attended a British American Business event last night “Women in Technology – Contributing to the Innovation Story” in London. There were 4 amazing speakers:


  • Pru Ashby, Head of Partnerships, Tech City Investment Organisation
  • Maggie Buggie, Vice President, Global Head of Digital Sales and Markets , Capgemini Consulting
  • Nicola Hills, Director, WebSphere Integration & Governance Development, IBM UK Ltd
  • Virginia Hodge, Trustee, Institution of Engineering and Technology and Senior Technology Strategist, NATS

What stood out at the event was the diverse industries, roles and age ranges that were represented in both the speakers and attendees. It was a really positive experience to hear so many success stories and a really positive vibe.

This was an interesting event for me because my experience in the workplace has been really positive and for the first time in my 20 year career, I’ve now got a male boss for the first time. I’ve had female bosses throughout my career across a number of industries and until it was discussed last night, I hadn’t even realized this was the case.

The tone of International Women’s Day has changed substantially in the past few years and has moved from being a reminder about the negatives to a celebration of the positives. From female prime ministers to female astronauts, there’s success in all industries at all levels for women. So, to both my fellow female Kalturian colleagues and to women across the world: Happy International Women’s Day, here’s to success for all for the future.

International Women’s Day Facts:

Great unrest and critical debate was occurring amongst women. Women’s oppression and inequality was spurring women to become more vocal and active in campaigning for change. Then in 1908, 15,000 women marched through New York City demanding shorter hours, better pay and voting rights.

In accordance with a declaration by the Socialist Party of America, the first National Woman’s Day (NWD) was observed across the United States on 28 February. Women continued to celebrate NWD on the last Sunday of February until 1913.

In 1910 a second International Conference of Working Women was held in Copenhagen. A woman named a Clara Zetkin (Leader of the ‘Women’s Office’ for the Social Democratic Party in Germany) tabled the idea of an International Women’s Day. She proposed that every year in every country there should be a celebration on the same day – a Women’s Day – to press for their demands. The conference of over 100 women from 17 countries, representing unions, socialist parties, working women’s clubs, and including the first three women elected to the Finnish parliament, greeted Zetkin’s suggestion with unanimous approval and thus International Women’s Day was the result.

Following the decision agreed at Copenhagen in 1911, International Women’s Day (IWD) was honoured the first time in Austria, Denmark, Germany and Switzerland on 19 March. More than one million women and men attended IWD rallies campaigning for women’s rights to work, vote, be trained, to hold public office and end discrimination. However less than a week later on 25 March, the tragic ‘Triangle Fire’ in New York City took the lives of more than 140 working women, most of them Italian and Jewish immigrants. This disastrous event drew significant attention to working conditions and labour legislation in the United States that became a focus of subsequent International Women’s Day events. 1911 also saw women’s ‘Bread and Roses‘ campaign.

On the eve of World War I campaigning for peace, Russian women observed their first International Women’s Day on the last Sunday in February 1913. In 1913 following discussions, International Women’s Day was transferred to 8 March and this day has remained the global date for International Women’s Day ever since. In 1914 further women across Europe held rallies to campaign against the war and to express women’s solidarity.

On the last Sunday of February, Russian women began a strike for “bread and peace” in response to the death over 2 million Russian soldiers in war. Opposed by political leaders the women continued to strike until four days later the Czar was forced to abdicate and the provisional Government granted women the right to vote. The date the women’s strike commenced was Sunday 23 February on the Julian calendar then in use in Russia. This day on the Gregorian calendar in use elsewhere was 8 March.

1918 – 1999
Since its birth in the socialist movement, International Women’s Day has grown to become a global day of recognition and celebration across developed and developing countries alike. For decades, IWD has grown from strength to strength annually. For many years the United Nations has held an annual IWD conference to coordinate international efforts for women’s rights and participation in social, political and economic processes. 1975 was designated as ‘International Women’s Year‘ by the United Nations. Women’s organisations and governments around the world have also observed IWD annually on 8 March by holding large-scale events that honour women’s advancement and while diligently reminding of the continued vigilance and action required to ensure that women’s equality is gained and maintained in all aspects of life.

2000 and beyond
IWD is now an official holiday in Afghanistan, Armenia, Azerbaijan, Belarus, Burkina Faso, Cambodia, China (for women only), Cuba, Georgia, Guinea-Bissau, Eritrea, Kazakhstan, Kyrgyzstan, Laos, Madagascar (for women only), Moldova, Mongolia, Montenegro, Nepal (for women only), Russia, Tajikistan, Turkmenistan, Uganda, Ukraine, Uzbekistan, Vietnam and Zambia. The tradition sees men honouring their mothers, wives, girlfriends, colleagues, etc with flowers and small gifts. In some countries IWD has the equivalent status of Mother’s Day where children give small presents to their mothers and grandmothers.