Archive for ‘Uncategorized’

March 17th, 2014

Repurposing Video Transcripts to Create New Marketing Content and Win Over Leads

by Shannon K. Murphy

This is a guest blog post written by Shannon K. Murphy from 3Play Media, a video captioning and transcription partner with Kaltura.

Content Marketing was the buzzword for marketers in 2013. Some called it the new SEO. But content marketing is about more than getting found. With more services and marketplaces moving online, the days of a personalized sales conversation are over. A company’s website must do all the pitching now. Today’s consumers are also very media savvy, meaning they block out unwanted messaging. But there is hope. 7 in 10 consumers say they prefer to learn about a company through a collection of articles rather than in an ad. It’s understandable. Advertising is the equivalent of a sales person dropping in during a family dinner. Content feels like that same rep inviting you over for coffee and a chat.

With the popularity of online video content, it’s easy to see why brand engagement through video is so important to businesses. Nothing quite matches up to the dynamism of video storytelling. But do company videos have a life beyond the business website? Let’s take a look at how video transcripts can be used to create new marketing content, share valuable information in new ways, and drive customer conversions.

Content Marketing Is Easier with Video Transcripts

In a previous blog, How Captions and Transcripts Augment Video SEO Strategies, we spoke at length about the value of video transcripts for SEO. Essentially, valuable keyword content is overlooked because a search engine can’t watch videos. Video transcripts however, take this information and add to your site’s keyword density and knowledge base. Video transcripts are also a strong starting point for a myriad of content marketing options.

Blog Series: Looking for a way to post to the company blog consistently? Some videos may be too long for conversion into a blog post, so break it up. In the same way that a video progresses through concepts, you can naturally create a series examining a concept or topic, publishing weekly.

Website Copy & Support Documentation: Many corporate webinars focus on helping prospects understand the value of a service or how a product works. The transcript yielded from this video can be repurposed into persuasive website copy or support documentation. Give each a supporting video clip for multimedia engagement.

Case Studies: Don’t have a video testimonial? No problem! The original video could be an interview or panel from a conference session. Take compelling sound bites and edit them into a case study. This option also works well if video quality was less than optimal.

Slideshare Content: Great presenters and speakers usually share slide presentations after a talk. Unfortunately, the text accompanying these slides is often quite brief. Give your CEO’s presentation longevity and go beyond the event excitement by copying and pasting pertinent pieces of the video transcript into the notes section of each slide. This will enhance presentation discoverability and serve as a gateway to the site.

Email Newsletter Content: Don’t let inbox messages fall flat. Think about creating informative weekly email newsletters from a collection of video transcript text. Then drive recipients to the site with related articles and videos.

Whitepapers: An hour of video content is roughly 10,000 words which in turn, is approximately 20 typed pages. Knowing this, doesn’t a whitepaper seem a little easier to achieve than you thought? Video transcripts from related topics or a video series can be edited into whitepaper chapters.

Diversifying content offerings attracts more leads because each piece can appeal to customers in the way they would like to receive information. Personalization is hugely important to the online sales process. But so is repetition; social media, blog articles, company videos, podcast, downloadable pdfs, and webinars all further the customer journey. Don’t limit the engagement of video; expand the possibilities with video transcripts and content marketing

March 7th, 2014

Celebrating International Women’s Day!

by Charlotte.Copeman

 

 

Today we celebrate International Women’s Day across the world. On the 8th March, thousands of events are held throughout the world to inspire women and celebrate achievements. Many global corporations have also started to more actively support IWD by running their own internal events and through supporting external ones. For example, on 8 March search engine and media giant Google changes its logo on its global search pages. Year on year IWD is increasing in status and the United States even designates the whole month of March as ‘Women’s History Month’.

International Women’s Day has been observed since the early 1900’s during a time when there was great expansion and turbulence in the industrialised world that saw booming population growth and the rise of radical ideologies.

There has been a significant change and attitude shift on women’s equality and with more women in the boardroom than ever before, many women feel like we have true equality in the workplace. There’s constant conversation and initiatives around how women achieve in the workplace and with the release of Sheryl Sandberg’s “Lean In” book in 2013, the conversation has never been hotter.

Here at Kaltura, we have women in all teams including developers, project managers, customer success directors, technical support and finance directors, we have a female founder (Michal Tsur, Chief Marketing Officer) plus 3 of our 6 most senior executives are women including Leah Belsky (Senior Vice President, Operations) and Naama Halevi (Chief Finance Officer), so it’s interesting to read about other’s experience in the workplace. At Kaltura, we don’t “lean in”, we work as hard as the men and we are rewarded equally – it would be great to see this mirrored in more organisations across the globe. Leah Belsky  (Senior Vice President, Operations) and Michal have written a great response to Sandberg’s “lean in” and you can read it here. Both our female and male colleagues have the same rights, the same opportunities and the same flexible working to support you through life. Whether it’s the birth of a new child, the loss of a family member or space to grow your career or education, flexible working runs throughout Kaltura. We have a flexible work-from-home policy for both women and men to enjoy their family life whilst continuing on their success path, and the outcome of this is happy employees who achieve at a high level without having to choose between your job and your family.

To mark International Women’s Day, a couple of the Kalturian girls from the European team attended a British American Business event last night “Women in Technology – Contributing to the Innovation Story” in London. There were 4 amazing speakers:

 

  • Pru Ashby, Head of Partnerships, Tech City Investment Organisation
  • Maggie Buggie, Vice President, Global Head of Digital Sales and Markets , Capgemini Consulting
  • Nicola Hills, Director, WebSphere Integration & Governance Development, IBM UK Ltd
  • Virginia Hodge, Trustee, Institution of Engineering and Technology and Senior Technology Strategist, NATS

What stood out at the event was the diverse industries, roles and age ranges that were represented in both the speakers and attendees. It was a really positive experience to hear so many success stories and a really positive vibe.

This was an interesting event for me because my experience in the workplace has been really positive and for the first time in my 20 year career, I’ve now got a male boss for the first time. I’ve had female bosses throughout my career across a number of industries and until it was discussed last night, I hadn’t even realized this was the case.

The tone of International Women’s Day has changed substantially in the past few years and has moved from being a reminder about the negatives to a celebration of the positives. From female prime ministers to female astronauts, there’s success in all industries at all levels for women. So, to both my fellow female Kalturian colleagues and to women across the world: Happy International Women’s Day, here’s to success for all for the future.

International Women’s Day Facts:

1908
Great unrest and critical debate was occurring amongst women. Women’s oppression and inequality was spurring women to become more vocal and active in campaigning for change. Then in 1908, 15,000 women marched through New York City demanding shorter hours, better pay and voting rights.

1909
In accordance with a declaration by the Socialist Party of America, the first National Woman’s Day (NWD) was observed across the United States on 28 February. Women continued to celebrate NWD on the last Sunday of February until 1913.

1910
In 1910 a second International Conference of Working Women was held in Copenhagen. A woman named a Clara Zetkin (Leader of the ‘Women’s Office’ for the Social Democratic Party in Germany) tabled the idea of an International Women’s Day. She proposed that every year in every country there should be a celebration on the same day – a Women’s Day – to press for their demands. The conference of over 100 women from 17 countries, representing unions, socialist parties, working women’s clubs, and including the first three women elected to the Finnish parliament, greeted Zetkin’s suggestion with unanimous approval and thus International Women’s Day was the result.

1911
Following the decision agreed at Copenhagen in 1911, International Women’s Day (IWD) was honoured the first time in Austria, Denmark, Germany and Switzerland on 19 March. More than one million women and men attended IWD rallies campaigning for women’s rights to work, vote, be trained, to hold public office and end discrimination. However less than a week later on 25 March, the tragic ‘Triangle Fire’ in New York City took the lives of more than 140 working women, most of them Italian and Jewish immigrants. This disastrous event drew significant attention to working conditions and labour legislation in the United States that became a focus of subsequent International Women’s Day events. 1911 also saw women’s ‘Bread and Roses‘ campaign.

1913-1914
On the eve of World War I campaigning for peace, Russian women observed their first International Women’s Day on the last Sunday in February 1913. In 1913 following discussions, International Women’s Day was transferred to 8 March and this day has remained the global date for International Women’s Day ever since. In 1914 further women across Europe held rallies to campaign against the war and to express women’s solidarity.

1917
On the last Sunday of February, Russian women began a strike for “bread and peace” in response to the death over 2 million Russian soldiers in war. Opposed by political leaders the women continued to strike until four days later the Czar was forced to abdicate and the provisional Government granted women the right to vote. The date the women’s strike commenced was Sunday 23 February on the Julian calendar then in use in Russia. This day on the Gregorian calendar in use elsewhere was 8 March.

1918 – 1999
Since its birth in the socialist movement, International Women’s Day has grown to become a global day of recognition and celebration across developed and developing countries alike. For decades, IWD has grown from strength to strength annually. For many years the United Nations has held an annual IWD conference to coordinate international efforts for women’s rights and participation in social, political and economic processes. 1975 was designated as ‘International Women’s Year‘ by the United Nations. Women’s organisations and governments around the world have also observed IWD annually on 8 March by holding large-scale events that honour women’s advancement and while diligently reminding of the continued vigilance and action required to ensure that women’s equality is gained and maintained in all aspects of life.

2000 and beyond
IWD is now an official holiday in Afghanistan, Armenia, Azerbaijan, Belarus, Burkina Faso, Cambodia, China (for women only), Cuba, Georgia, Guinea-Bissau, Eritrea, Kazakhstan, Kyrgyzstan, Laos, Madagascar (for women only), Moldova, Mongolia, Montenegro, Nepal (for women only), Russia, Tajikistan, Turkmenistan, Uganda, Ukraine, Uzbekistan, Vietnam and Zambia. The tradition sees men honouring their mothers, wives, girlfriends, colleagues, etc with flowers and small gifts. In some countries IWD has the equivalent status of Mother’s Day where children give small presents to their mothers and grandmothers.

February 6th, 2014

Breaking Down Worker Silos

by Lisa Bennett

Republished from re/code, by Dr. Shay David, Kaltura Co-founder and Chief Revenue Officer: http://recode.net/2014/02/05/breaking-down-worker-silos/

Data silos occur when data stored in separate servers or services can’t interact with information in other systems. They’re a major problem that causes limited workplace collaboration — according to a recent Oracle survey, in the past six months, 54 percent of IT execs have been forced to stop working when cloud apps weren’t properly integrated with other apps in the enterprise. Another 83 percent say they can’t get the most out of the apps their department uses, because of integration issues.

While data silos are a major purveyor of diminished workplace efficiency, “worker silos” may be an even worse problem. These are organizational human architectures that prevent employees from collaborating. Luckily, three megatrends of tech — mobile, social and video technology — may offer a recipe to end such disjointed systems. To explore how, I spoke with David Boyll, director of digital media technology at Oracle, and David Birnbaum, vice president of learning at Coldwell Banker Real Estate.

Worker silos isolate employees and kill collaboration

Like data silos, worker silos cause separation and isolation when it comes to sharing information that can help enterprises operate more efficiently. But new technologies are helping even the largest businesses.

“Mobile, social and video technologies have allowed companies to break down worker silos,” Boyll said. “There are benefits we don’t even know about yet, and time will tell how this will help the business.”

For years, traditional workplaces have separated employees in cubicles, cutting them off from key information and relationships with colleagues that could help them to improve the enterprise overall. Separating employees into insulator units effectively cuts off opportunity for collaboration — squashing workplace innovation.

At Coldwell Banker University, the real estate company’s training program, a key goal is to provide excellent customer service, and “the best way to do that is to have agents learn, train and collaborate together using video,” said Birnbaum.

Mobile and social technologies are tearing down cubicles

Mobile technologies allow employees to check in with their work from anywhere, anytime. (Unless they work for Yahoo, of course.) The majority of American adults — 61 percent — now own smartphones, and the devices are helping them to become more collaborative and engaged workers. Cloud technologies, online project management spaces and enterprise social networks are all pushing the movement forward. Plenty of IT departments are creating bring your own device programs that allow employees to use their gadget of choice on the job.

At Oracle, employees are using an open collaboration platform. All employees have access to the Oracle Social Network, which workers access on desktops and mobile devices. Boyll said this allows employees to have conversations, share and store files, and more easily collaborate on work.

“Using various collaboration platforms, including Oracle Social Network, we are breaking down geographic work silos, and facilitating creative and process collaboration,” said Boyll.

As mobile, social and video technologies translate to the enterprise, they’re helping organizations to dismantle worker silos by creating an organizational culture that focuses on a social aspect and allows for cross-departmental collaboration — not isolated cubicles.

Video-sharing portals put the spotlight on collaboration

At a recent conference, Boyll said that the emergence of desktop video and the iPhone means an internal social video-sharing platform is a good idea for companies. After all, employees are already creating tens of thousands of videos on topics related to their jobs. They’re using video as a timely and easy way to showcase technical processes, demonstrate how to use applications, or improve navigation flow.

Video-sharing portals offer a centralized and common platform on which to use, share and extract the value of that content. For many organizations, this means better avenues for sales enablement and training, allowing for on-the-spot information about products, including best techniques, elevator pitches, or recent wins.

Over the last two years, Oracle has rolled out videoconferencing options for employees and upper management, which are now easily available to every Oracle employee. Many meetings are now held over live video streaming using a standard video platform. Top executives at Oracle regularly conduct town-hall-style Webcasts, and president Mark Hurd conducts a quarterly live Webcast that draws in more than 5,000 attendees.

“We’re now experiencing a rapid uptake and level of comfort in using video,” Boyll said. “Seeing oneself on camera and understanding how a productive videoconference should go is becoming a skill as essential as using a telephone or operating a PowerPoint.”

Videoconferencing allows the company to break down geographic work silos, facilitate creative collaboration and improve overall processes. Video fills the need for self-service creation, management and publication of videos for all Oracle employees — that’s more than 120,000 worldwide — and usage is expected to go through the roof, Boyll said.

Coldwell Banker employs a similar platform. Its social learning portal, available via mobile or desktop, allows agents to share best practices and ideas with each other using short videos, upon which agents can “Like” or leave comments, said Birnbaum.

“We’re going from a world where our university would just push out training, to a more collaborative process of informal learning,” he said. “Most learning in the corporate world happens in informal ways. Video allows our agents to connect with each other more easily, facilitating superior customer service.”

The real impact of the new tech landscape: Cultural shifts

Offering employees mobile, social and video platforms to allow them to share ideas, produce great content and collaborate with others doesn’t just dismantle worker silos, and the positive results don’t just affect the bottom line. It also creates something that isn’t inherently measurable: Morale.

Emotional satisfaction and job satisfaction are just as important in the enterprise — and these three pillars of tech are reinforcing those ideals among workers. Companies that eliminate worker silos with these new technologies show employees they belong to a supportive community that values their knowledge and experience — and it may forever change the way they do business.

Data silos occur when data stored in separate servers or services can’t interact with information in other systems. They’re a major problem that causes limited workplace collaboration — according to a recent Oracle survey, in the past six months, 54 percent of IT execs have been forced to stop working when cloud apps weren’t properly integrated with other apps in the enterprise. Another 83 percent say they can’t get the most out of the apps their department uses, because of integration issues.

While data silos are a major purveyor of diminished workplace efficiency, “worker silos” may be an even worse problem. These are organizational human architectures that prevent employees from collaborating. Luckily, three megatrends of tech — mobile, social and video technology — may offer a recipe to end such disjointed systems. To explore how, I spoke with David Boyll, director of digital media technology at Oracle, and David Birnbaum, vice president of learning at Coldwell Banker Real Estate.

Worker silos isolate employees and kill collaboration

Like data silos, worker silos cause separation and isolation when it comes to sharing information that can help enterprises operate more efficiently. But new technologies are helping even the largest businesses.

“Mobile, social and video technologies have allowed companies to break down worker silos,” Boyll said. “There are benefits we don’t even know about yet, and time will tell how this will help the business.”

For years, traditional workplaces have separated employees in cubicles, cutting them off from key information and relationships with colleagues that could help them to improve the enterprise overall. Separating employees into insulator units effectively cuts off opportunity for collaboration — squashing workplace innovation.

At Coldwell Banker University, the real estate company’s training program, a key goal is to provide excellent customer service, and “the best way to do that is to have agents learn, train and collaborate together using video,” said Birnbaum.

Mobile and social technologies are tearing down cubicles

Mobile technologies allow employees to check in with their work from anywhere, anytime. (Unless they work for Yahoo, of course.) The majority of American adults — 61 percent — now own smartphones, and the devices are helping them to become more collaborative and engaged workers. Cloud technologies, online project management spaces and enterprise social networks are all pushing the movement forward. Plenty of IT departments are creating bring your own device programs that allow employees to use their gadget of choice on the job.

At Oracle, employees are using an open collaboration platform. All employees have access to the Oracle Social Network, which workers access on desktops and mobile devices. Boyll said this allows employees to have conversations, share and store files, and more easily collaborate on work.

“Using various collaboration platforms, including Oracle Social Network, we are breaking down geographic work silos, and facilitating creative and process collaboration,” said Boyll.

As mobile, social and video technologies translate to the enterprise, they’re helping organizations to dismantle worker silos by creating an organizational culture that focuses on a social aspect and allows for cross-departmental collaboration — not isolated cubicles.

Video-sharing portals put the spotlight on collaboration

At a recent conference, Boyll said that the emergence of desktop video and the iPhone means an internal social video-sharing platform is a good idea for companies. After all, employees are already creating tens of thousands of videos on topics related to their jobs. They’re using video as a timely and easy way to showcase technical processes, demonstrate how to use applications, or improve navigation flow.

Video-sharing portals offer a centralized and common platform on which to use, share and extract the value of that content. For many organizations, this means better avenues for sales enablement and training, allowing for on-the-spot information about products, including best techniques, elevator pitches, or recent wins.

Over the last two years, Oracle has rolled out videoconferencing options for employees and upper management, which are now easily available to every Oracle employee. Many meetings are now held over live video streaming using a standard video platform. Top executives at Oracle regularly conduct town-hall-style Webcasts, and president Mark Hurd conducts a quarterly live Webcast that draws in more than 5,000 attendees.

“We’re now experiencing a rapid uptake and level of comfort in using video,” Boyll said. “Seeing oneself on camera and understanding how a productive videoconference should go is becoming a skill as essential as using a telephone or operating a PowerPoint.”

Videoconferencing allows the company to break down geographic work silos, facilitate creative collaboration and improve overall processes. Video fills the need for self-service creation, management and publication of videos for all Oracle employees — that’s more than 120,000 worldwide — and usage is expected to go through the roof, Boyll said.

Coldwell Banker employs a similar platform. Its social learning portal, available via mobile or desktop, allows agents to share best practices and ideas with each other using short videos, upon which agents can “Like” or leave comments, said Birnbaum.

“We’re going from a world where our university would just push out training, to a more collaborative process of informal learning,” he said. “Most learning in the corporate world happens in informal ways. Video allows our agents to connect with each other more easily, facilitating superior customer service.”

The real impact of the new tech landscape: Cultural shifts

Offering employees mobile, social and video platforms to allow them to share ideas, produce great content and collaborate with others doesn’t just dismantle worker silos, and the positive results don’t just affect the bottom line. It also creates something that isn’t inherently measurable: Morale.

Emotional satisfaction and job satisfaction are just as important in the enterprise — and these three pillars of tech are reinforcing those ideals among workers. Companies that eliminate worker silos with these new technologies show employees they belong to a supportive community that values their knowledge and experience — and it may forever change the way they do business.

December 16th, 2013

University Business: Video will rule campuses

by Lisa Bennett

This post was published in University Business on December 10th, 2013.

 

Dr Shay David, Co-Founder at Online Video Platform Kaltura, looks at the issues of putting video at the heart of the campus.

 

As they prioritise their ‘to-do list’ for 2014, CIOs are putting the planning and deployment of a central media strategy and rich media repository at the top of the list.  While video is permeating almost every aspect of campus life – from teaching & learning to marketing, development, communications and admissions – the approach has generally been haphazard, resulting in silos of content that lack a coherent framework.

For many, a potential rich-media management crisis is looming on campus, and is exacerbated by today’s ed-tech trends, which all rely heavily on video to thrive – flipped classrooms, personalised learning, blended learning, social learning, and of course MOOCs.

Add the complexity of allowing (and supporting) students and faculty to Bring-Your-Own-Device (BYOD), and you have a recipe for an IT nightmare.

Here’s a checklist for CIOs that want to be ‘ahead of the curve’ in 2014 with regard to video on campus.

Review current costs: a centralised media management platform can often save you money.

Video silos on campus are eating up network resources, storage and computing power. Look into how much your campus is spending on storing and transcoding rich media, as well as the IT management costs associated with processing and managing video content. This total expenditure probably costs more than a new, centralised solution – and for an inferior user experience.

Integrate with your existing infrastructure

Many departments have already invested time, money and resources in the development or the procurement of technologies to manage users’ content and curriculum (e.g. LMS, lecture capture, live events streaming etc). Ensure that a centralised media solution can recognise and integrate with existing systems, policies, procedures and resources already in place and can adapt to existing workflows.

Plan for measurement and analytics

Back-end analytics and audience measurement tools can help to identify how effective your content is at reaching and engaging users. Individual analytics which can go down to the individual student level can help in the context of teaching and learning – to establish correlation between media usage and learning results. Integration into third-party systems like Google Analytics can help too.

Make sure to support ‘any device, anywhere, anytime’

The need to deliver a high-quality video experience across PCs, tablets, smartphones and other devices makes opting for home-grown applications or a consumer-based video hosting strategy untenable. Look for a platform provider that gives you the flexibility to host the applications on premise or on the cloud and whose transcoding solutions deliver the most effective video formats and provide the best user experience across all devices/platforms.

Launch a Campus Tube initiative

Encourage use, re-use and customisation of video resources by deploying a ‘Campus YouTube’ that features intuitive authoring, upload, moderation, publishing, search, browsing, and sharing of videos across devices.

Determine the role that your Library will play

Thoughtful media management calls for a role for the library, making it important that both the academic and administrative organisations work together to guarantee both access and preservation of digital content. Library staff have expertise in cataloguing and curating of content – essential for the management of these campus-wide rich media assets.

Put in place the right levels of security and governance

Protecting third-party licensed content, or content that students/lecturers create and share, while still making it easy enough for authorised users to use the platform is a balancing act. Check that your security, access control and entitlement system covers varying levels of access, digital rights management, different methods of user authentication, and appropriate moderation of uploaded content and publishing.

Search, Search, Search – if users can’t find it, it doesn’t exist

Disorganised content is a turn off for viewers and administrators. Video content should be fully navigable, searchable and viewable from all campus applications and sites, such as learning management systems and other applications.

For today’s YouTube generation, video is not gravy. It’s the main dish. Video is destined to permeate onto campuses in greater and greater volumes and needs to be managed effectively in order to avoid a media meltdown. Putting video at the heart of the campus in 2014 will pay dividends for years to come. They say a picture is worth a thousand words. Video is that, at 30 frames per second.

Dr. Shay David is a scholar and serial entrepreneur, specialising in collaborative and open-source information and communication systems. Shay is the co-founder of Kaltura (www.kaltura.com) and also a founding member of the Open Video Alliance, an organisation dedicated to open standards for video.

 

October 28th, 2013

The Beatles Recorded BBC Sessions – Listen Now With Kaltura

by Charlotte.Copeman

The Beatles

Exclusive to THEBEATLES.COM, here is the first ever stream of She Loves You from Live at the BBC Vol 2 streamed through the Kaltura player! The much coveted and previously unreleased recordings and studio chatter by the Beatles will be released on November 11th and you can get a preview and hear some of your favourite Beatles tracks through the Kaltura player on The Beatles website

This version was taped for the fifth anniversary of Saturday Club on the 7 September 1963 at the BBC Playhouse Theatre, London. The Beatles’ biggest selling single in Britain spent twelve weeks in the Top Three, including two stints at number one.

These recordings are being made public for the first time ever, and include some of the bands’ early hits plus coverage of songs recorded at the BBC in 1963 and 1964. There will be much loved favourites including ‘Lucille’ and ‘The Hippy Hippy Shake’.

In addition to the tracks, the album will have exclusive audio of the group talking to the BBC’s radio presenters.

The new album, ‘On Air – Live At The BBC Volume 2′, follows the hugely successful ‘Live at the BBC’ album issued in 1994, which sold more than five million copies around the world in six weeks.

The Beatles performed a huge catalogue of songs across 275 performances at the BBC between March 1962 and June 1965.

They appeared on 39 radio shows in 1963 and, on one single day, recorded 18 songs for three editions of their Pop Go The Beatles series in a session lasting less than seven hours.

In total they played 88 different songs, most done in one take with little time to correct mistakes!

Visit the site to hear your favourite classics now!

October 21st, 2013

5 Tips to Increase Student Engagement With Video

by Laura Djian

Blackboard_logo

Article by Katie Drossos, reposted from the Blackboard blog

All faculty, whether they admit it or not, are faced with the challenge of keeping students locked into and focused on the lesson at hand.  There’s nothing unique about this challenge – a study by Ralph Burns found that the impact of a lecture is greatest in its first five minutes—after that, learners’ attention wanes and the effectiveness of the lecture drops. You have probably sat through lectures yourself where, despite your best intentions, you became disengaged mid-way through.

This reality begs the question: How can you combat student disengagement with your classroom material?  Take a look at the five tips below, based on how Vrije Universiteit (VU) tackled this challenge with video.

 

  • Give Students Control. One way to increase student engagement is to have students influence what (and how) they learn. Rob Van Leeuwen, Educational Technologist at VU, offers, “We have a group of professors that are planning to use Kaltura, an open source online video platform that allows faculty and students to easily create, edit and upload videos, to have students assist with the creation of curriculum and become producers of class materials.  In essence, the students will be in control of determining how they learn best.”

 

  • Make it easy for faculty and students. Find a solution that will allow students and faculty to post videos with as few   clicks as possible, and allows them to be viewed from any device in any location once uploaded.

 

  • Train Your Users. Implementing new technology doesn’t mean anything unless faculty and students use the solution.  At VU, the university’s library used an online video to demonstrate how to use the platform.  They also added a FAQ page and allowed faculty to add their own questions.

 

  • Look at the Analytics. To get the most out of your video solution, monitor usage on campus.  This will allow you to highlight the power-users whom you can then tap as “video evangelists” or ask them to train other faculty.  VU staff use the administrative tools within their solution to gain visibility into what is happening down to a granular level.

 

  • Integrate your video solution with your LMS. Meet students where they are every day – in Blackboard Learn –  and make it easier for them to access the myriad of solutions available to them without having to remember all the various URLs, usernames, and passwords.  By choosing a solution that integrates seamlessly with your LMS, you can open up a new set of engaging teaching possibilities from integration of lecture capture and video materials to enabling video assignments and sharing of student-and faculty-contributed video content.

 

Want more tips?  Read about how VU faculty started using more video in the classroom.

Hear more about VU’s experience using video as a more intuitive way to teach students. Join us for a live webinar on October 24th to hear firsthand from Rob Van Leeuwen about online video projects that have been deployed at VU.

 

September 19th, 2013

M. Ping: An Expert in Enterprise Video Joins the Kaltura Family

by Laura Djian

KalturaLogoWe are excited to announce that Michael Ping has taken the role of Vice President for Enterprise Sales at Kaltura. Michael is a 27 year veteran in the industry who has participated in various roles with early stage technology companies that have garnered market definition and leadership including development, integration and video management solutions.  Most recently he spent seven years at Qumu where he was instrumental in creating their Enterprise Go to Market strategy and sales execution plan. His specialty is in understanding market trends, building field sales teams focused on customer success combined with his recent experience in the video space will continue to extend Kaltura’s leadership.

“There is little doubt Kaltura has a tremendous amount of momentum in the video management marketplace.  I am extremely honored to be part of the Kaltura team.  The vision and the efforts of the Kaltura team have provided the foundation for many marquee customers to date in embracing a ubiquitous video dial tone initiatives.  The innovative approach is unique in marketplace.  I am excited to continue extending the Kaltura successes and participate in assisting organizations in realizing the benefits associated with adopting video.”  Michael Ping, VP for Enterprise Sales.

“We are excited to have Michael Ping join our team of industry veterans. Michael brings with him years of hands-on experience from small and large companies, domain expertise in video, and a deep understanding of the enterprise sales and service cycles. Michael will help Kaltura continue the tremendous momentum it has as the industry leader for Enterprise Video” Shay David, Co-founder and CRO.

We’re excited to have such an expert in enterprise video on board, welcome to Kaltura Michael!

September 4th, 2013

Meet Kaltura at IBC Amsterdam

by Laura Djian

IBC 2013 logoSo are you all excited about next week as much as us? And no, we are not talking about the new iPhone 5S or 5C (or both) that are rumoured to be announced. We are actually more excited about all the cool announcements and demos that Kaltura has in store for IBC 2013, which will take place in Amsterdam (September 12th-17th). We will be there at Booth, Hall 3, B 20.

Like what, you ask? Well…

 

- Subscription based video portal– this week we released MediaSpace 5. The improved navigation, responsive design and the internationalised UI (Spanish, German and French) make it the perfect turn-key solution for global media companies looking to monetise their content using ads. However, we are also hard at work creating a subscription-based (SVOD) MediaSpace so customers can get access to great ad-free content by paying a monthly fee. We will share some more info on this during IBC – so make sure to stay tuned.

- The future of video streaming – come see a demo of MPEG-DASH adaptive streaming protocol, which has been developed by Google and Microsoft. We are really excited about this new streaming standard that is projected to make it so much easier to stream to Chrome and Internet Explorer browsers as well as the latest Android phones and connected TVs. MPEG-DASH also offers exciting capabilities when it comes to streaming live events. We have been experimenting with DASH and the Kaltura player, so be sure to drop by to see the two in action.

- The Kaltura player: now sexier and faster than ever – the robust Kaltura player is the crown jewel of our platform. It’s been the fastest and most feature rich HTML5 player for a long time. IBC feels like the perfect time to give it some nice upgrades with new skins, better mobile support, additional sharing capabilities and the best 508 compliant player in the market.

Capture d’écran 2013-09-04 à 17.42.11

- What else? – we have had great talks with some of the most innovative players in the live events broadcasting space. We will announce those partnerships during IBC. Keep following us here, on Facebook and LinkedIn.

Schedule a meeting – some of our top product and sales Kalturians will attend IBC and we want to meet you. If you would like to schedule a meeting, drop us a line here (info@kaltura.com)

Come to our booth – Kaltura will be exhibiting in the Israeli pavilion, so please make sure to come say hello – Booth, Hall 3, B 20.

See you next week!

August 6th, 2013

The Living Room is Making a Comeback – Thanks to Connected Devices

by Charlotte.Copeman

The Living Room is Making a Comeback – Thanks to Connected Devices

As families reconnect in the living room, we look at the technologies that have driven us back together.

Ofcom, the UK communications regulator, have released their annual Communication Market Report and itprovides an enthralling insight into the way we use connect technologies in the home.

Over half (53%) of UK adults are now media multi-tasking while watching TV on a weekly basis and watching other content on a different device is one of these activities.

25% are regularly ‘media meshing’ – doing something else but related to what they’re watching on TV. Examples of media meshing include talking on the phone or texting about what they’re watching or using social networks or ‘apps’ to communicate directly with programmes. Choosing a video platform that enables you to publish your content to multiple forums and devices is key to a successful media initiative.

This is great news for video initiatives. The results show how your video content vastly enhances other content that you provide. Whether it’s an app or videos on your website, viewers are being drawn to other devices to find out more or share clips.

Online TV revenue in the UK has increased 12-fold in the last five years, from £21m in 2007 to £258m in 2012. Year on year, the total market grew by 40%. Online video is no longer for the young generation, it has become a constant medium for sharing information – whether that’s checking up on your favourite soap, cooking up your favourite recipe or learning how to create the latest hair craze, video provides the answers.

Seven per cent of UK consumers had a Smart TV at the end of March 2013. Of those 77% have connected it to the internet. With easy integration to create Smart TV apps, it no longer takes a huge development team to reach your audience on a big screen.

80% of UK adults now have access to the internet at home via a fixed or mobile broadband connection and with laptop and desktop internet users spending at least 35 hours online each month, video initiatives are key to drawing in your audience.

The increase in watching short video clips has risen to 48%, up from 31% in the previous year and the sharing of VOD (Video on Demand) requests has jumped from 3% to 12% between 2011 and 2012. Most interesting is the rise in children using tablets for education – four in five parents said their children used a tablet at least weekly and 76% of parents consider a tablet as a useful tool for entertaining and educating children. This is a huge win for the education and media markets, where video content can be used to engage younger audiences.

You can read the full report by clicking here.

In summary, the key indicators all point to building a strong video initiative that can be shared across multiple forums and devices. For more information on growing your online initiatives, check out our free webinars here:

The Content Recommendation Revolution – Getting More from Video

How to select an online video platform

Find all our webinars here.

March 26th, 2013

On Ability vs. Disability: Working with Epilepsy

by Charlotte.Copeman

charlyToday is a really important day for me for two reasons:

1. This week, I will celebrate the anniversary of my first year at Kaltura!

2. Today is Global Epilepsy Awareness Day.

 

To many of my friends and colleagues, it will come as a surprise that I have epilepsy. It’s not something that I shout about for a number of reasons. Disability in the workplace is still not where it should be. Even the word “disabled” suggests that others can do something that I can’t. In my case, it’s quite the opposite.

I was diagnosed with epilepsy five years ago and as someone who is incredibly career focused, it came as a huge shock to me and filled me with apprehension. I had serious concerns about how I could continue to achieve, continue to focus on my career, which I love, and how other people would react to me in the workplace. Even as I write this article, I feel nervous about my customers and the wider business community finding out that I have epilepsy and judging me by this. But why should I? This has been the year where my career and success has rocketed more than I ever could have imagined, and within one year, I’ve been promoted to Director of Strategic Accounts.

epilepsy-ribbon_1When I was first contacted by Kaltura about an open position they had in their London office I was really excited. The role was for the first Account Manager outside of the US. I would be working in a new team with a stack of new customers, many of them huge global companies, who would require a high level of dedication and commitment. The role would mean quite a lot of travel throughout the UK and Europe plus trips to the US and Israel to work with colleagues. It provided the successful candidate an opportunity to really make a mark and to be part of a team that would make a huge impact in EMEA. I wanted to be part of that team.

During my interview process, I was honest about having epilepsy and about my need to have flexibility in the workplace. Some days I could work from the office, others I would need to work from home. When I told senior management that I had epilepsy, their response was “Ok. Tell me what we’ll need to do to accommodate that”. That was it. It’s the most incredible, positive response I have ever received when telling someone I have epilepsy.

When an employer supports you 100% in your lifestyle, needs and goals, the commitment and drive that is instilled in you can’t help but encourage you to succeed. I’ve achieved an incredible amount during the last year and my drive and commitment has been supported and encouraged by all of my managers and colleagues at Kaltura. There isn’t another place in the world that I would rather work than Kaltura.


Kaltura’s approach to ‘disability’ is to focus on your ability. Because of their flexible working approach, their enthusiasm in embracing and supporting achievement and their support of diversity, you have every opportunity to succeed here. For me, epilepsy hasn’t hindered me, it’s made me more determined to succeed and prove to everyone that it hasn’t affected my ability in any way.

Other companies should take note of Kaltura’s example. They are exactly the kind of company that we should be highlighting on Epilepsy Awareness Day, and every day thereafter.

Now I’m off to celebrate my one year anniversary as a Kalturian!