Tried and Tested Advice from Four Content Marketing Leaders “Content Marketing Matters.” Michal Tsur, Kaltura’s President and CMO said this in her introduction to the Panel Discussion about Content Marketing at Kaltura Connect 2014. A niche of marketing once overlooked by the masses, content marketing has gradually become a part of many organizations’ marketing mixes.
Over the past few years, consumer social media sites like Facebook, Twitter, LinkedIn, and YouTube have radically changed the way we communicate. Seeing the benefits of consumers’ real time social information sharing, enterprises have been adopting social business systems like IBM Connections not only to meet the expectations of today’s employees and partners, but also
I came across a great article this week on the importance of “soft skills” for graduates. It’s a great read and really resonated with me in my role at Kaltura. Having a highly technical team is a great asset to any technology company, but team work and communication are the skills that bring your technology
Until a couple of years ago, I never seriously considered attending or launching a virtual conference. It seemed to me that I would miss out on the main benefits that I found in face-to-face conferences – networking, meeting new people and enjoying the exhibit hall browsing experience. But after attending and later exhibiting at Campus
Here at Kaltura we have been hard at work producing our next video summit. This year, our virtual conference will include two exciting days of video presentations, live Q&A and networking opportunities. Here is a sneak peek: Kaltura Education Video Summit – Wednesday, June 12 2013 Kaltura Enterprise Video Summit – Thursday, June 13 2013 The presentations were shot in the
“Robots will take over.” How many times have you heard that prediction before? However, it’s been more than 35 years since we first met R2-D2 and we don’t really see many robots strolling down the streets these days. But what if you could have robots shooting engaging videos like vox pop with random people or funny
This blog post was first published at Fourth Source. Brand journalism is one of the hottest trends for online marketers. With the proliferation of high-quality and inexpensive cameras and easy distribution platforms, every company can now be a media company. However, when thinking about your marketing strategy it’s important not to focus solely on heavily