What a night in Amsterdam!
Kaltura is excited to announce that it won the award for Best TV Everywhere/Multi-Screen Video at IBC 2014! The Kaltura OTT TV team was acknowledged for the KabelKiosk white label IPTV offering (meinFernsehen), a sophisticated second screen deployment for Eutelsat – one of the leading satellite operators in the world. In this project, Kaltura OTT TV allows Eutelsat’s 300 affiliate companies to provide a second screen internet-based TV service to more than 3.5 million German households.
This award comes on the heels of the Tvinci acquisition in May 2014. Tvinci, a leading paid OTT TV company was acquired by Kaltura to create the most comprehensive end to end OTT TV solution. This is the second time that the Tvinci team has won the CSI awards at IBC and its a huge validation of our technology and the exceptional TV experience it offers to users.
The KabelKiosk projects brings to life the three pillars of Kaltura OTT TV:
1. Time-Shifted TV – the ability to pause live shows and catch up on thousands of shows aired on Eutelsat’s linear channels.
2. Engagement Tools – users can create their personal profiles, allowing them to get a personalized social feed that includes updates on what their friends are watching, liking, sharing and commenting on. This is done by utilizing Kaltura’s household management capabilities that allow service providers and telcos to manage multiple user profiles within a single household.
3. Metadata Driven Discovery -our strong EPG management capabilities make a huge difference for service providers and telcos because all the linear TV shows are automatically indexed, which creates a massive VOD library based on live channels catch up. In addition, Kaltura’s powerful recommendation engine always suggests the most relevant content so users can rent or buy additional videos.
If you want to check out the KabelKiosk application in action and hear about OTT3, the next generation of the platform – please visit us at the Kaltura booth in IBC (Hall 3, Stand C67). Other than very cool demos, we also serve delicious coffee.
See you on the floor!
If you have ever been to the Kaltura office in New York, you know that from our conference room window we see Union Square and the place where the Virgin Megastore once stood. Today, what used to be a massive music store with dozens of listening stations (and a special section for Japanese imports!) is now a very big bank.
Virgin Megastores was joined yesterday by Blockbuster, which announced it would shut down all of its remaining video rental stores. The company, now owned by Dish, will continue operating its online video streaming service.
Coincidently, yesterday we at Kaltura announced our latest product – Kaltura MediaGo™. “An out of the box Netflix” that offers a turn-key solution to have your own content store up and running very quickly.
MediaGo is another stage in the natural evolution of television, film, music, education and enterprise culture. Driven by powerful cloud services, low storage costs and proliferation of connected devices – many media companies, telecom service providers, content rights holders and independent producers can now monetize their content easily and cost-effectively. This is usually referred to as over-the-top delivery (OTT), but what it really means is that technology is now leveling the playing field not only for disruptors like Netflix and iTunes but for any business entity that owns quality content.
Beyond OTT, MediaGo also captures the strongest trends in the online video platform space. Since 2006 Kaltura has been a pioneer in online video with its open and flexible approach that allowed news and entertainment companies to utilize our strong API offering to create their own customized video experience. However, in recent months, as we have been tracking the news and entertainment markets, we noticed a strong need for an out-of-the-box content store that is easy to manage by the content providers and very intuitive for the consumers to use.
MediaGo is designed to do just that. Basically, all that the content providers need to do is to add content (and set their price). For the user, subscription is easy and navigating the site feels intuitive and familiar. From a technology perspective, what’s still powering all of this under the hood is the same strong Kaltura API set. These include our industry leading video player, HD adaptive streaming, fast upload, DRM support, geo-blocking, custom metadata, content recommendation, analytics, easy site customization and of course the entire e-billing and user management aspects.
We believe that the business opportunity here is huge and we will keep writing about it in the coming weeks and months. But before I conclude, let me go back to my favorite place in New York circa 2003.
As much as I loved spending endless hours in the Virgin Megastore at Union Square I know today that it wasn’t perfect. Why? Well, because it was a mega store. Sure, it had all the content I loved but it also offered massive amount of stuff I didn’t care for (sorry Gremlins dolls in Santa Suits). And much of this mega store experience still exists. YouTube is a mega store, iTunes is a mega store and Amazon is… probably the ultimate example. These stores are not going away, but that doesn’t mean your viewers are not looking for a new, more focused, personal and entertaining video experience.
– Kaltura Introduces MediaGo, Its ‘Netflix-In-A-Box’ Portal For Media Companies (Techcrunch)
– Kaltura Now Offers Easy OTT Subscription Based Video Platform (ReelSEO)
Exclusive to THEBEATLES.COM, here is the first ever stream of She Loves You from Live at the BBC Vol 2 streamed through the Kaltura player! The much coveted and previously unreleased recordings and studio chatter by the Beatles will be released on November 11th and you can get a preview and hear some of your favourite Beatles tracks through the Kaltura player on The Beatles website
This version was taped for the fifth anniversary of Saturday Club on the 7 September 1963 at the BBC Playhouse Theatre, London. The Beatles’ biggest selling single in Britain spent twelve weeks in the Top Three, including two stints at number one.
These recordings are being made public for the first time ever, and include some of the bands’ early hits plus coverage of songs recorded at the BBC in 1963 and 1964. There will be much loved favourites including ‘Lucille’ and ‘The Hippy Hippy Shake’.
In addition to the tracks, the album will have exclusive audio of the group talking to the BBC’s radio presenters.
The new album, ‘On Air – Live At The BBC Volume 2′, follows the hugely successful ‘Live at the BBC’ album issued in 1994, which sold more than five million copies around the world in six weeks.
The Beatles performed a huge catalogue of songs across 275 performances at the BBC between March 1962 and June 1965.
They appeared on 39 radio shows in 1963 and, on one single day, recorded 18 songs for three editions of their Pop Go The Beatles series in a session lasting less than seven hours.
In total they played 88 different songs, most done in one take with little time to correct mistakes!
It’s been an exciting weekend here at IBC 2013 in Amsterdam. The Kaltura booth (Hall 3, B20) has been very busy as additional television broadcasters turn to online video technology to expand their distribution and revenue. At the same time, we are seeing strong interest from new content providers as radio stations, event producers and universities to be able to offer a great live video experience.
Kaltura and Orad are presenting at IBC 2013 an integrated offering that takes live shows created by Orad’s RadioTV and leverages Kaltura to provide a live and VOD portal, reaching viewers everywhere on any device. This solution fully automates switching between cameras during the live event. It also allows the producers to use various camera types: broadcast cameras, IP cameras and Skype feeds – all packaged with animated graphic overlays. This content is streamed via Kaltura and finally stored for VOD on the publisher’s MediaSapce.
RadioTV demo by Ehud Kulaker, Product Manager, Orad
Orad’s online video strategy – Itay Gissin, VP New Media, Orad
To learn more come see us at the Kaltura booth (H3.B20) and check out the demo at the Orad booth (H7.B27).
Delivering Short Video News Using Kaltura and Facebook – How NewsBeat Social reached a Million Streams in 9 Months
The much beaten print media world was shaken once again last month when Jeff Bezos, the innovative Amazon CEO, announced that he was buying the Washington Post. For 136 years The Post has been synonymous with quality news reporting and that has not changed in the last decade. What did change is the number of people who actually flip through The Post every day. In 2002 the paid weekday circulation averaged 768,000 copies, according to regulatory filings. By last year it dropped 37% to an average of just under 481,000.
Where do these eyeballs get their news? Online, of course. Last January, while the executives of The Post have been struggling to maintain their bureaus around the world – Stanley Fields, NewsBeat Social Founder, and his partners walked into an empty production space in Portland, Oregon and founded an international news organization – NewsBeat Social. While The Post fought to keep its nationwide distribution operation, the folks of NewsBeat Social got a green screen, a few broadcast quality cameras, some computers, an Internet connection and a Facebook account. That was all it took to reach more than a billion potential viewers.
In the course of 8 months, NewsBeat Social went from zero to more than 200,000 likes. “Our growth has primarily been organic – we do not force anyone to “like” NewsBeat Social on Facebook. Our fans continue to watch our news, time and time again, from our shared belief in providing premium quality video news. Just this month we streamed over a million news videos to viewers all over the world”, says Tyler Peterson, Director of Operations.
The content model of NewsBeat Social is all about mass production of “snackable news videos”. The videos always add context to a story and open with a single anchor, which is followed by footage and sound bites delivered by reporters and news agencies, based all over the world. Once edited, the video is uploaded to Kaltura and streamed via Facebook to audiences that can view it directly on their news feed and mobile devices.
“Social media and mobile viewers prefer shorter, minute-long video rather than longer form content. People don’t have the attention span for more than that. After 1-minute, viewers start to drop off, no matter how good the content is”, says Fields. By now, this assumption is backed by real numbers provided by Kaltura’s analytics: in the US, 75% of viewers watch the video all the way through. The ad completion rate is over 90% across the globe.
“If you are looking at the online video space – 91% of the online video publishers out there are awful. We are playing in the top 2% that offers premium quality production and an elegant user experience”, says Fields.
By using Kaltura, NewsBeat Social is able to monetize its content without sharing it with a 3rd party video provider, such as YouTube. The Kaltura player is used to deliver a single 15 second pre-roll prior to every video. Today, the ads are delivered via Adapt.tv (which was acquired for $405 million in the week that The Post was sold for $250 million). However, due to a demand for audience guarantees and very high performance standards, NewsBeat Social is now focused on direct sales as well. “We also had conversations with top advertising agencies and two Fortune 10 brands who are unable to find our quality of targeted ad placement anywhere on the web. As such, they are planning to do some major campaigns with us in the coming months”, says Brewster Crosby, the New Beat Soocial CFO.
By focusing on Facebook distribution, Newsbeat Social is able to reach a global audience. “Facebook provides the ability to engage our viewers directly”, says Fields, “through a single news video, our viewers are able to talk to one another. Where else can a soccer mom from Oklahoma have a conversation with an Egyptian on the streets of Cairo about the Egyptian revolution?”
The future of NewsBeat Social is, well, social. “NBS has plans to implement its news in a variety of other platforms, such as, Twitter and Linkedin. We’ve also listened to our fans and have begun building out NewsBeatSocial.com”, says Peterson, “we want to be the de facto social video news network that people come to rely on to get their balanced news from all over the world. That will require reporters and bureaus in multiple countries throughout the globe – we’re just getting started…”
If you want to check out some of NewsBeats Social’s videos – “like” their Facebook page here.
Article also published on FourthSource.
So are you all excited about next week as much as us? And no, we are not talking about the new iPhone 5S or 5C (or both) that are rumoured to be announced. We are actually more excited about all the cool announcements and demos that Kaltura has in store for IBC 2013, which will take place in Amsterdam (September 12th-17th). We will be there at Booth, Hall 3, B 20.
Like what, you ask? Well…
– Subscription based video portal– this week we released MediaSpace 5. The improved navigation, responsive design and the internationalised UI (Spanish, German and French) make it the perfect turn-key solution for global media companies looking to monetise their content using ads. However, we are also hard at work creating a subscription-based (SVOD) MediaSpace so customers can get access to great ad-free content by paying a monthly fee. We will share some more info on this during IBC – so make sure to stay tuned.
– The future of video streaming – come see a demo of MPEG-DASH adaptive streaming protocol, which has been developed by Google and Microsoft. We are really excited about this new streaming standard that is projected to make it so much easier to stream to Chrome and Internet Explorer browsers as well as the latest Android phones and connected TVs. MPEG-DASH also offers exciting capabilities when it comes to streaming live events. We have been experimenting with DASH and the Kaltura player, so be sure to drop by to see the two in action.
– The Kaltura player: now sexier and faster than ever – the robust Kaltura player is the crown jewel of our platform. It’s been the fastest and most feature rich HTML5 player for a long time. IBC feels like the perfect time to give it some nice upgrades with new skins, better mobile support, additional sharing capabilities and the best 508 compliant player in the market.
– What else? – we have had great talks with some of the most innovative players in the live events broadcasting space. We will announce those partnerships during IBC. Keep following us here, on Facebook and LinkedIn.
Schedule a meeting – some of our top product and sales Kalturians will attend IBC and we want to meet you. If you would like to schedule a meeting, drop us a line here (firstname.lastname@example.org)
Come to our booth – Kaltura will be exhibiting in the Israeli pavilion, so please make sure to come say hello – Booth, Hall 3, B 20.
See you next week!
In 2011, the social medium of images was the new hot thing with Instagram established and Snapchat in its infant stages. Despite the popularity of these apps, many people were still wondering: what’s next?
Fast forward two years, with the world experiencing Vine-fever and the recent launch of Instagram Video, video, now more than ever, is king. But what is it that makes apps like Vine so popular? Can a six second video truly be a work of art or is it just a reflection of our generation’s shortened attention spans? Perhaps, just like mainstream media, it is a bit of both. As Vine becomes decreasingly recognized as just another internet gimmick, it evolves into a form of expression that greatly mimics traditional media (or, perhaps, it is also the other way around). Consequently, Vine, like digital media in general, has started occupying six different realms of mainstream media.
1. Vine Awards at Film Festivals
Yes, Vines are being awarded at film festivals. The Tribeca Film Festival, cofounded by Robert Deniro, created #6SecondFilms to honor Vines. Seriously, what more artistic validation could Vines need than that from the Godfather himself. The Vines were separated into four categories: genre, series, animate, and auteur (Described as “[Vines that]told a story or script that was truly unique. A tiny, concentrated expression of the filmaker’s vision”) and were judged by an esteemed panel that included the King himself, Goldberg.
Here is this year’s winner in the “auteur” category titled “There is No Sunny Side to this Story”:
2. Celebrity Stars
Just like Twitter and Facebook, celebrities from Tyra Banks to Terminator have adopted Vine. However, what differentiates Vine from the other social media platforms is that celebrities have adopted it as a way to express art. Sure, there are some stars that prefer to just shoot a six second clip of whatever they are currently doing or an inane video that has little substance, but there is a large number of them, like Goldberg, that actually use Vine to tell stories. These artists see Vine as a challenge. They recognize what Vine truly is (or can really be): the haiku of digital media. Like a haiku, a Vine is simple, short and restricted, yet, paradoxically complicated, beautiful, and free for those same reasons. Take a look at one of Goldberg’s Vines, “Latency.”
3. Instructional Promotions
We’ve recently covered the use cases instructional videos and Vine provides another unique method. Companies are using Vine to promote their products while giving nifty tips. Lowe’s has launched their “#lowesfixinsix” campaign that illustrates simple life hacks. Lowe’s has achieved a marketer’s dream by compressing incredibly useful information into one absurdly brief, yet engaging clip. For example, you can learn how to prep your grill for the summer in six quick seconds.
The vast majority of companies that use social media do it for promotional purposes. However, one of the main concerns with publishing video is making sure that your content is engaging. Companies do not want to invest a substantial amount of money into an advertisement and see that viewers are tuning out. Vine, similarly to twitter, solves this problem by accepting our attention spans for what they are: weak. Many companies, like Microsoft, have gotten creative and found ways to use Vine to create short yet informative content. Take a look at this episode from Microsoft’s Internet Explorer advertisement campaign “Not Your Father’s Browser” for IE 10.
Now, much more than ever, we are linked to the news in an almost inescapable fashion. Twitter has helped revolutionize modern journalism by providing instantaneous coverage of events around the world. Any action, catastrophe, election result is immediately uploaded to our feeds. Vine, similarly, provides the swift impact of twitter but also allows the viewer to survey what’s happening. The most famous example of Vine broadcast journalism was done by the Turkish Pulse, who captured the immediate aftermath of the tragic bombing of the U.S. embassy in Turkey. The Vine not only provides the viewer with the information of what happened (that there was a bombing at the U.S. Embassy in Turkey) but also gives the user a sense of the moment, similarly to traditional news coverage.
Vine is still in its early stages with broadcasting sports entertainment. Due to the legal ramifications of distributing content that is protected and owned by various leagues, there are not any Vines of actual games or matches. This is extremely unfortunate because Vine would be the perfect medium to relay a thunderous dunk, game winning goal, last-second touchdown, or any important athletic play. However, there have been some breeches into the sports industry with Vines capturing pre-game warm-ups. Look at this one from the Brooklyn Nets.
Vine is often dubbed as the “Twitter of video”, which is not far from the truth (Vine is even owned by Twitter). However, the impact of Vine can be so much more. With a 140 character limit, Twitter, like Vine, limits its users. But if a picture is truly worth a thousand words, then at 30 frames per second, Vine is worth at least 180,000 of them.
“People used to say content is king and that the main focus should be on creating the best content and if you do that everything is going to fall into place. We think thats actually a mistake….Does it even matter if you don’t have an audience? Does it even matter if you have the best subtitles, the best SEO efforts, the best Facebook page if no one is watching your videos?” In case you missed it, this is a quote from Taboola founder and CEO, Adam Singold, from our collaborative webinar from a couple weeks ago titled: “The Content Recommendation Revolution-Getting More from Video.” Adam’s point is that content is king but only if you have a kingdom (i.e. audience).
But how do you build that kingdom? The answer currently lies in content recommendations. Content recommendation distributors such as Taboola help build your audience and monetize your content by having your content matched to the right viewers on top sites such as BBC, TMZ, and ESPN. This webinar breaks down the evolution of content discovery and promoted content, the best ways to build your audience, and the best practices for content discovery and monetization.
You can check out the full webinar for free on our website. In the meantime, enjoy this clip that demonstrates the do’s and dont’s of video recommendations.
After countless hours of work, numerous edits, and seemingly an infinite amount of caffeine, you have finally finished creating your video. Now comes the hard part, how do you get people to watch it? Unless you are a major publisher, you will probably find it difficult to have your content stand out amongst the endless sea of videos online without shelling out big bucks.
At least that used to be the case. Thanks to content recommendation and distribution platforms like Taboola, you can more efficiently and effectively monetize your content and build your audience by having your content matched to the right viewers on top sites such as BBC, TMZ, and Time.com.
Join Kaltura and Taboola for a free webinar that will cover do’s and dont’s of content discovery, share case studies of today’s leaders in video, and enable you time for Q&A.
This live webinar will be hosted on Thursday, July 18 at 2pm (EST). The date is approaching fast, so make sure you register today!