Archive for ‘Industry News’

October 23rd, 2014

What Cable Execs are Saying About HBO Going OTT?

by Iddo Shai
A bit more than a week has passed since HBO dropped a mini-boom, about HBOGO being offered to non-cable subscribers as of 2015. I write “mini” because HBO didn’t reveal anything about the service. So it’s hard to evaluate how it could change the current paid TV landscape.
Today was an opportunity to get the perspective of the cable operators. Joan Gillman is EVP & COO at Time Warner Cable Media, which was acquired by Comcast (pending the FCC approval). Gillman, who spoke at the Media Tech Summit in NYC, made a very calculated comment. She congratulated HBO for being “innovative” but also made the pitch why cable providers are still valuable to consumers.
Expect to hear much more of that value proposition in the coming months, as companies like Univision will launch OTT services. See here:

If you are interested in reading more about why HBO decided to go direct to consumer and why now, see my article published on BroadcastBeat a few days ago.
September 13th, 2014

Kaltura Wins Best TV Everywhere Award at IBC 2014

by Iddo Shai

Kaltura OTT at IBCWhat a night in Amsterdam!

Kaltura is excited to announce that it won the award for Best TV Everywhere/Multi-Screen Video at IBC 2014! The Kaltura OTT TV team was acknowledged for the  KabelKiosk white label IPTV offering (meinFernsehen), a sophisticated second screen deployment for Eutelsat – one of the leading satellite operators in the world. In this project, Kaltura OTT TV allows Eutelsat’s  300 affiliate companies to provide a second screen internet-based TV service to more than 3.5 million German households.

This award comes on the heels of the Tvinci acquisition in May 2014. Tvinci, a leading paid OTT TV company was acquired by Kaltura to create the most comprehensive end to end OTT TV solution. This is the second time that the Tvinci team has won the CSI awards at IBC and its a huge validation of our technology and the exceptional TV experience it offers to users. 

The KabelKiosk projects brings to life the three pillars of Kaltura OTT TV:

1. Time-Shifted TV – the ability to pause live shows and catch up on thousands of shows aired on  Eutelsat’s linear channels. 

main menu2. Engagement Tools – users can create their personal profiles, allowing them to get a personalized social feed that includes updates on what their friends are watching, liking, sharing and commenting on. This is done by utilizing Kaltura’s household management capabilities that allow service providers and telcos to manage multiple user profiles within a single household.

3. Metadata Driven Discovery -our strong EPG management capabilities make a huge difference for service providers and telcos because all the linear TV shows are automatically indexed, which creates a massive VOD library based on live channels catch up. In addition, Kaltura’s powerful recommendation engine always suggests the most relevant content so users can rent or buy additional videos.

If you want to check out the KabelKiosk application in action and hear about OTT3, the next generation of the platform – please visit us at the Kaltura booth in IBC (Hall 3, Stand C67). Other than very cool demos, we also serve delicious coffee.

See you on the floor!

September 3rd, 2014

More Strategies from the Blue Ocean

by Joe Fleischmann

This series of posts is geared to provide insight into our strategy, and will touch on one of the six basic approaches to remaking market boundaries.

Look Across Time – Video is Rapidly Becoming Mainstream, Everywhere

All industries are subject to trends that affect their businesses over time. Looking at these trends with the right perspective can lead to blue ocean opportunities. The biggest trend is the shift of the last 10 years has been collapse of the industrial media complex’ and the democratization of media creation and distribution. This has meant a shift in power to the owners of good content and away from the limited distribution paths of the past. And today anyone can be a content creator. The owners of newspapers, magazines, radio and television are no longer the gatekeepers of information and everyone, and every company, has the ability to connect directly with the audiences that matter to them.

audience

What is more, the means of communication is changing, the silos of text, sound and pictures are collapsing and we’re seeing the rise of transmedia with video being very much at the forefront and acting as a catalyst to engagement and further action. These technological advancements in the creation and distribution of content have shifted the job for communicating from the hands of few to the function of many. It is no longer possible to have a marketing department pay for TV, radio and print and call it a day. That system worked up to a point, the point of no longer being ignorant of the facts. As John Wanamaker is famous for saying:

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”

As companies struggle to become more like media companies they evolve from basic web publishing of text and images to the embrace of video. It is important to remember that YouTube is not yet ten years old and we are still struggling with a myriad of issues to make video play nicely across all devices, and that those are just the basics. We are entering a time when media customers are beyond experimentation, in fact there is now a keen awareness that their businesses are dependent on their ability to growth digitally and make money by connecting people directly to content, or to goods via the information in the content.

July 28th, 2014

Four Reasons to Start Content Marketing

by Joe Fleischmann

Tried and Tested Advice from Four Content Marketing Leaders

“Content Marketing Matters.”  Michal Tsur, Kaltura’s President and CMO said this in her introduction to the Panel Discussion about Content Marketing at Kaltura Connect 2014.  A niche of marketing once overlooked by the masses, content marketing has gradually become a part of many organizations’ marketing mixes.  Still there are organizations everywhere struggling for reason to allocate budget, staff, and time into incorporating it into their own mix.  The reality is, content marketing is something every organization in this decade must start practicing if they want to stay relevant in their user’s eyes—and it’s easier to start than you might think.

1: Content Marketing Creates Brand Loyalty 

All too often, organizations undervalue and neglect to address their customers as what they really are—people.  Scott Salik, VP of Video at Visalus—a direct selling company, illustrates how he was able to connect with his customer base.

My goal is to drive an emotional response so that people will connect with the product.  So that they feel they will have success with weight loss, or so that they feel they will have success in business. 

With this in mind, Scott and his team created a campaign to challenge his customers in achieving their weight loss goals.  If their customers could lose the first ten pounds, they would be more likely to reach their end goal.  With that in mind, Visalus launched Project 10 where customers would submit two videos—an “I want it” and an “I lost it” video showing their results.  Then, every week Visalus would select 10 people who submitted both videos to win $10,000.

 After four months, they’ve received over 100,000 clips, and noticed a 670% increase in the long term value of a customer who submitted both clips.  As Scott says, “Often they become promoters for us and help sell our product because they are true advocates for the success of our product.”

With just a bit of research and a simple internal campaign Visalus was able to increase their overall value, engage their customers, and generate hundreds of hours of user generated content they can freely use however they want.

2: Content Marketing Creates Brand Awareness  

Typically an organization creates brand awareness through advertising.  While it works, potential consumers can sometimes get frustrated and it is almost always an expensive endeavor.  Cornell University has launched a website dedicated to telling its stories called CornellCast.  As Carrie Sanzone, Web Product Manager at Cornell says:

It’s about getting that word of mouth, getting people talking about Cornell.

Carrie illustrates this with an example about 3D printing during her presentation.  Cornell can invest little into producing a story in-house and by keeping it on a central location (CornellCast), media outlets can report on it and increase the videos reach greatly.

“We’re not trying to get people to come necessarily to CornellCast.  But, we want to be where you are.  We’re trying to find the intersection of what people’s questions and problems [are], and where that intersects with our talent and expertise.”  With this methodology, spending what they typically would on advertising, they can create great content that appears to their potential students when they want to see it allowing Cornell to naturally become a part of the conversation.

3: Content Marketing Can be Measured

A struggle organizations often have in beginning content marketing is their belief that it can be difficult to see a clear return on investment.  In reality, too many organizations are focused on the wrong metrics.  Raymond Attipa, CEO of Shandy Media, a Compulsive Digital Media Company, has his own ideas of what make for quality metrics—and it’s not the number of clicks or views a video has.  For Raymond, it’s about how engaged viewers are with his content.

We have videos which are extremely successful because they have an extremely high engagement rate, an extremely high share rate and that’s really what our advertisers are looking for.  

Depending on what your goal is, in the case of Shandy Media—advertisement revenue, if you set the right goals, you can find methods to track it.  Things like duration of video watching and which countries and devices viewers are coming from, can go a long way in deciding which content to produce and promote, and where.

Of course, it’s important to remember that you only ever want at most 2-3 things for the viewer to take away—the basic marketing principles still apply when you want a viewer to act on a call to action.

4: Content Marketing Should be Applied to a B2B Space

Typically, content marketing is only referenced when talking about companies selling directly to a consumer.  The reality is that through refocusing and offering something else, it’s possible to use content marketing to effectively reach businesses.  Linda Crowe, Director of Content Marketing Programs at Oracle faces this challenge head on.  What she’s discovered is that that nature of who Oracle is selling to is changing and it’s not just those in technical positions making purchases.

Audiences don’t want to hear Speeds & Feeds

Like the first point we addressed, you’re always marketing to people.  People are who make up the businesses and it’s crucial to realize that.  Linda says it best: “They don’t want to hear about the technical attributes of our product, initially.  What they want to hear is, what are the business solutions and how are Oracle customers really approaching solving a business problem.”  What Linda is doing is starting this engaged conversation where Oracle can demonstrate solution oriented content in a manner that makes sense to those in a buying position.

If one of these four reasons isn’t enough to at least get you questioning why your organization doesn’t actively apply content marketing into your mix please let us know in the comments!  We’d love to hear your thoughts and opinions.  Also, be sure to watch the full panel discussion online—it’s full of amazing insights into the world of content marketing.   

July 23rd, 2014

What’s Next for HTML5 Video? Join our Talk at OSCON 2014

by Zohar Babin

Sharing the excitement from floor of OSCON 2014, Kaltura’s Director of Playback Experience and Video Monetization, Michael Dale talks about Kaltura, open source and his OSCON talk about what’s happening with web video standards and html5.
Be sure to visit Michael’s OSCON 2014 talk – HTML5 Video Part Deux; New Opportunities and New Challenges and come by our booth (#P1).

TF2A4144

March 5th, 2014

The Kaltura European Executive Forum: The Philips Innovation Brand

by Zohar Babin

bafta-kalturaOn Feb, 12th we hosted our first European Kaltura Executive Forum at the prestigious BAFTA venue in London.  Customers, prospects and partners attended in response to the success of Connect in New York and the subsequent request for local peer to peer networking events.

As the first of many to follow in different cities and countries, the evening made the audience the core focus.  After a brief welcome and introduction by Russ Zack, VP & GM Europe and Michal Tsur, CMO, President and Co-founder, Paul Osgood from Philips took the floor.

Paul is the Internal Communications Manager for Philips headquartered in Amsterdam.  From his first word he captivated everyone with his exuberance as he took us through short films created by employees and agencies demonstrating how video has taken internal social collaboration to the next level.  Most compelling were the video stories that employees shared with fellow colleagues spread across the globe and how Philips has made a difference to their lives and those of family and friends.

Everyone in the room had myriad questions which stimulated a distinct rethink about how the first audience for any communication is the personnel.  The remit was simple apparently, based on one single question:

Tell us how Philips delivers innovation that matters to you.

Within a few short weeks people had jumped on board and were posting their short films.  No storyboards, no scripts.  Yet here we saw firsthand how passionate and creative staff were with no formal video production skills.   Interaction was encouraged and engagement measured through views, likes and comments.  By sharing their stories the company celebrated a wave of digital camaraderie never achieved through other means of communication.

The buzz continued as Philips relaunched it’s brand purely to the global employees outside of office buildings with countdowns reminiscent of any New Years Eve midnight strike.  This time they used an agency to create a brand video mixing many of the exciting videos created by their employees (watch: Philips Innovation and You Brand Video) and launching with an dazzling video presentation on the facade of their office buildings generating a new interactive viewing experience for employees out on the streets to enjoy.  The fact that passers by and the rest of the world were welcome to join in the fun without any invitation once again showed how committed Philips is to making every individual a part of the collective, removing international and physical barriers to personnel interaction and integration.  Everyone outside of the Philips collective was quite frankly secondary to this huge rebranding campaign.

They seemed to have cracked the secret code of innovative communication and engagement using video.  There was no doubt that it was working – the results spoke for themselves and continue to do so.

At this point in the evening there was a definite buzz of excitement as we all had lightbulb moments (yes I know Philips makes lightbulbs so pardon the pun).  Further, I had the feeling that everyone in the room was actually understanding what the Philips global team already understands:  how video adds value as a social business collaboration tool.

It seemed that this new compelling insight was creating a new kind of warmth and light and what does one need when inspired and the imagination is peaked?  Cocktails and canapes of course.  In the relaxed and cosy surroundings of the venue, attendees mingled with Kalturians and each other, sharing their own stories and networking.

Paul continued to be bombarded with questions on into the late hours and his enthusiasm and wonderment at how Philips now collaborates was very contagious.  From seeing the original internal communications task at hand as a major challenge he considers himself to be a complete digital convert, embracing video.  As people started to head home and said their good-byes, they left stating that they could see the true internal business need to embrace and connect within their own organisations.  Only now they left with lots of new ideas and connections to reach out to and collaborate with.

Kaltura video case study here:  http://corp.kaltura.com/content/inspiring-creativity-philips

January 17th, 2014

Wikimedia Community Debates H.264 Support On Wikipedia Sites

by Michael Dale

Wikimedia has been a long time supporter of royalty free formats, but is now considering a shift in their position. From the RfC:

To support the MP4 standard as a complement to the open formats now used on our sites, it has been proposed that videos be automatically transcoded and stored in both open and MP4 formats on our sites, as soon as they are uploaded or viewed by users. The unencumbered WebM and Ogg versions would remain our primary reference for platforms that support them. But the MP4 versions would enable many mobile and desktop users who cannot view these unencumbered video files to watch them in MP4 format.

This has stirred a heated debate within the Wikimedia community as to whether the mp4 / h.264 format should be supported. Many wikimedia regulars have weighed in, resulting in currently an even split between adding the H.264 support or not. The request for comment is open to all users of Wikimedia, including the broader community of readers.

What do you think about supporting H.264 on Wikimedia sites?

October 28th, 2013

The Beatles Recorded BBC Sessions – Listen Now With Kaltura

by Charlotte.Copeman

The Beatles

Exclusive to THEBEATLES.COM, here is the first ever stream of She Loves You from Live at the BBC Vol 2 streamed through the Kaltura player! The much coveted and previously unreleased recordings and studio chatter by the Beatles will be released on November 11th and you can get a preview and hear some of your favourite Beatles tracks through the Kaltura player on The Beatles website

This version was taped for the fifth anniversary of Saturday Club on the 7 September 1963 at the BBC Playhouse Theatre, London. The Beatles’ biggest selling single in Britain spent twelve weeks in the Top Three, including two stints at number one.

These recordings are being made public for the first time ever, and include some of the bands’ early hits plus coverage of songs recorded at the BBC in 1963 and 1964. There will be much loved favourites including ‘Lucille’ and ‘The Hippy Hippy Shake’.

In addition to the tracks, the album will have exclusive audio of the group talking to the BBC’s radio presenters.

The new album, ‘On Air – Live At The BBC Volume 2′, follows the hugely successful ‘Live at the BBC’ album issued in 1994, which sold more than five million copies around the world in six weeks.

The Beatles performed a huge catalogue of songs across 275 performances at the BBC between March 1962 and June 1965.

They appeared on 39 radio shows in 1963 and, on one single day, recorded 18 songs for three editions of their Pop Go The Beatles series in a session lasting less than seven hours.

In total they played 88 different songs, most done in one take with little time to correct mistakes!

Visit the site to hear your favourite classics now!

September 19th, 2013

M. Ping: An Expert in Enterprise Video Joins the Kaltura Family

by Laura Djian

KalturaLogoWe are excited to announce that Michael Ping has taken the role of Vice President for Enterprise Sales at Kaltura. Michael is a 27 year veteran in the industry who has participated in various roles with early stage technology companies that have garnered market definition and leadership including development, integration and video management solutions.  Most recently he spent seven years at Qumu where he was instrumental in creating their Enterprise Go to Market strategy and sales execution plan. His specialty is in understanding market trends, building field sales teams focused on customer success combined with his recent experience in the video space will continue to extend Kaltura’s leadership.

“There is little doubt Kaltura has a tremendous amount of momentum in the video management marketplace.  I am extremely honored to be part of the Kaltura team.  The vision and the efforts of the Kaltura team have provided the foundation for many marquee customers to date in embracing a ubiquitous video dial tone initiatives.  The innovative approach is unique in marketplace.  I am excited to continue extending the Kaltura successes and participate in assisting organizations in realizing the benefits associated with adopting video.”  Michael Ping, VP for Enterprise Sales.

“We are excited to have Michael Ping join our team of industry veterans. Michael brings with him years of hands-on experience from small and large companies, domain expertise in video, and a deep understanding of the enterprise sales and service cycles. Michael will help Kaltura continue the tremendous momentum it has as the industry leader for Enterprise Video” Shay David, Co-founder and CRO.

We’re excited to have such an expert in enterprise video on board, welcome to Kaltura Michael!

September 16th, 2013

Video Stream Live Events and Radio Shows with Kaltura and Orad (Demo)

by Iddo Shai

IBC 2013 logoIt’s been an exciting weekend here at IBC 2013 in Amsterdam. The Kaltura booth (Hall 3, B20) has been very busy as additional television broadcasters turn to online video technology to expand their distribution and revenue. At the same time, we are seeing strong interest from new content providers as radio stations, event producers and universities to be able to offer a great live video experience.

Kaltura and Orad are presenting at IBC 2013 an integrated offering that takes live shows created by Orad’s RadioTV and leverages Kaltura to provide a live and VOD portal, reaching viewers everywhere on any device. This solution fully automates switching between cameras during the live event. It also allows the producers to use various camera types: broadcast cameras, IP cameras and Skype feeds – all packaged with animated graphic overlays. This content is streamed via Kaltura and finally stored for VOD on the publisher’s MediaSapce.

RadioTV demo by Ehud Kulaker, Product Manager, Orad

 

Orad’s online video strategy – Itay Gissin, VP New Media, Orad

 

To learn more come see us at the Kaltura booth (H3.B20) and check out the demo at the Orad booth (H7.B27).