Archive for ‘Community Events’

July 23rd, 2014

What’s Next for HTML5 Video? Join our Talk at OSCON 2014

by Zohar Babin

Sharing the excitement from floor of OSCON 2014, Kaltura’s Director of Playback Experience and Video Monetization, Michael Dale talks about Kaltura, open source and his OSCON talk about what’s happening with web video standards and html5.
Be sure to visit Michael’s OSCON 2014 talk – HTML5 Video Part Deux; New Opportunities and New Challenges and come by our booth (#P1).

TF2A4144

June 24th, 2014

12 Tips to Deliver the Perfect Online Event

by Lisa Bennett

This post is written by Matthew Wainwright, Director of Marketing at Attend.com. Wainwright comes from HubSpot where he was a Principal on the Channel Marketing. Prior to that he worked on their Service team as a Senior Consultant. He has also worked at agency Catalyst Online and interned at Compete.com. He holds an MBA from Boston University.

Putting on the perfect online event can be harder than it initially seems. Here are some tips to make sure that your online events always strike the right note and meet your event objectives.

1.  Define your objectives, refine your target audience

Start by agreeing on your overriding goal for the online event. This could be lead generation, identifying potential new recruits for your business, or establishing a connection with prospective partners.

For lead generation-oriented events, it’s good to extend invitations to existing leads as well as well new prospects. This can help to shorten the sales cycle and increase close rates.

2.  Choose the right event name

Choose a compelling name for your event that takes into account heavily trafficked keywords that will boost SEO and help to increase the number of relevant people who come across it.

3.  Create a landing page

Create an online registration page, or landing page, for your event where attendees can sign up in advance. Make sure that every promotion ahead of the event links back to the landing page and that everyone who signs up gets an event confirmation.

4.  Post a call to action’ on your website

Place a ‘call to action’ on your website that promotes the event. Go light on the text and instead use images and graphics to entice website visitors to sign up for the event.

The elements of a good promotion email are: a personalized email, an interesting subject line, concise copy describing your online event, and a clear call to action, such as “Register Now,” that links people to your landing page.

5.  Promote via Social Media

Promote the event via social media such as Facebook, Twitter and LinkedIn.  Create a unique hashtag for your event on Twitter to help with promotion and for use during the online event itself.

6.  Consider paid search

If you don’t have a large enough database of contacts, consider setting up paid advertising on social networks and/or a search engine to promote you online event. If you are not visually inclined, ask a designer to help you create visual ads.

All the major search engines have paid search advertising programs that let you purchase the right to have your listing show up for a given term. Choose a relevant keyword (like “leadership webinar”), use that keyword in your ad and then link that ad to your landing page.

7.  Don’t forget about the content!

It’s easy to focus so much on the promotion and the logistics that there is little time left to work on the content. Plan the content well ahead of time and make sure you do a dress rehearsal before the event to iron out content, technical and delivery issues. The goal is to leave the attendees wanting more.

8.  Choose an engaging presenter

A well-known presenter, such as an industry thought leader, can help to pull in attendees and may not be as expensive as you think. They may also agree to present for free if you are helping them to reach a new audience. A senior executive from your organization who is skilled at presenting online, where real-time audience feedback is limited, is also a good option. You are looking for a radio talk-show host, not a standup comedian!

9.  Build a strong support team

Don’t overlook the value of securing a good team to support the presenter on the day. Choose a host/MC to oversee the event and handle Q&A, have a technical whizz on hand to handle any audio, visual and connectivity issues and consider having a social media expert ready to respond to others using your event hashtag in their discussions.

10.  Find the optimal time

The ideal time for an online event is just before lunch. Of course, this varies with the profile of your ideal attendee and the need to include people from different time zones.

11.  Follow up post-event

The actions you take immediately after your event has ended can impact its overall success. New leads need to know you have more to offer, existing leads need to be pushed into further conversations and existing customers need to know how they can use your product or service to take further action.

Create a ‘thank you’ email and short survey that can be sent out straight after the event, which includes links to the event video/slides and asks for feedback on the content and presenter. Keep the language in this communication broad enough to cover off recipients who may have left the event early, or didn’t actually join.

12.  Repurpose the content post-event

Post an on-demand version of the event on your website and continue to promote the content. Putting this behind a gate such as a landing page means that you can continue to capture residual leads.

March 5th, 2014

The Kaltura European Executive Forum: The Philips Innovation Brand

by Zohar Babin

bafta-kalturaOn Feb, 12th we hosted our first European Kaltura Executive Forum at the prestigious BAFTA venue in London.  Customers, prospects and partners attended in response to the success of Connect in New York and the subsequent request for local peer to peer networking events.

As the first of many to follow in different cities and countries, the evening made the audience the core focus.  After a brief welcome and introduction by Russ Zack, VP & GM Europe and Michal Tsur, CMO, President and Co-founder, Paul Osgood from Philips took the floor.

Paul is the Internal Communications Manager for Philips headquartered in Amsterdam.  From his first word he captivated everyone with his exuberance as he took us through short films created by employees and agencies demonstrating how video has taken internal social collaboration to the next level.  Most compelling were the video stories that employees shared with fellow colleagues spread across the globe and how Philips has made a difference to their lives and those of family and friends.

Everyone in the room had myriad questions which stimulated a distinct rethink about how the first audience for any communication is the personnel.  The remit was simple apparently, based on one single question:

Tell us how Philips delivers innovation that matters to you.

Within a few short weeks people had jumped on board and were posting their short films.  No storyboards, no scripts.  Yet here we saw firsthand how passionate and creative staff were with no formal video production skills.   Interaction was encouraged and engagement measured through views, likes and comments.  By sharing their stories the company celebrated a wave of digital camaraderie never achieved through other means of communication.

The buzz continued as Philips relaunched it’s brand purely to the global employees outside of office buildings with countdowns reminiscent of any New Years Eve midnight strike.  This time they used an agency to create a brand video mixing many of the exciting videos created by their employees (watch: Philips Innovation and You Brand Video) and launching with an dazzling video presentation on the facade of their office buildings generating a new interactive viewing experience for employees out on the streets to enjoy.  The fact that passers by and the rest of the world were welcome to join in the fun without any invitation once again showed how committed Philips is to making every individual a part of the collective, removing international and physical barriers to personnel interaction and integration.  Everyone outside of the Philips collective was quite frankly secondary to this huge rebranding campaign.

They seemed to have cracked the secret code of innovative communication and engagement using video.  There was no doubt that it was working - the results spoke for themselves and continue to do so.

At this point in the evening there was a definite buzz of excitement as we all had lightbulb moments (yes I know Philips makes lightbulbs so pardon the pun).  Further, I had the feeling that everyone in the room was actually understanding what the Philips global team already understands:  how video adds value as a social business collaboration tool.

It seemed that this new compelling insight was creating a new kind of warmth and light and what does one need when inspired and the imagination is peaked?  Cocktails and canapes of course.  In the relaxed and cosy surroundings of the venue, attendees mingled with Kalturians and each other, sharing their own stories and networking.

Paul continued to be bombarded with questions on into the late hours and his enthusiasm and wonderment at how Philips now collaborates was very contagious.  From seeing the original internal communications task at hand as a major challenge he considers himself to be a complete digital convert, embracing video.  As people started to head home and said their good-byes, they left stating that they could see the true internal business need to embrace and connect within their own organisations.  Only now they left with lots of new ideas and connections to reach out to and collaborate with.

Kaltura video case study here:  http://corp.kaltura.com/content/inspiring-creativity-philips

September 2nd, 2013

Floss Weekly Episode 261: Kaltura Open Source Video Platform with Randal Schwartz and Dan Lynch

by Zohar Babin

randal-l-schwartz-floss-weeklyOn August 14th, we were  invited to share Kaltura on episode 261 of the FLOSS Weekly Show hosted by Randal Schwartz and Dan Lynch.

You can watch the full episode on this post below, or at the official show episode page, where you can also subscribe to future shows and watch some of the awesome previously recorded shows. You can also review the episode notes on FLOSS Weekly Wiki – Episode 261.

 

If you don’t know FLOSS Weekly already, Randal’s lightning intro below explains it best. Randal does a fantastic job at bringing exciting and interesting Open Source projects to the online [Video] Radio show.

 

Short summary of what we chatted about (and you can read more at FLOSS Weekly Wiki – Episode 261) -

  • What Kaltura is and why you should care.
  • Cover history and future of the Kaltura project, from making video a first class citizen of the web to world domination!
  • The recent move of the Kaltura Server repository from closed SVN to a fully open repository on GitHub.com/kaltura/server .
  • Wikipedia + Kaltura and bringing video step closer to becoming as easy as text.
  • How to get involved with the Kaltura project, fork and contribute.
  • The upcoming Kaltura Connect 2013 conference that will take place on September 30 – October 1st in NYC.

 

To watch the full episode of FLOSS Weekly 261 – Kaltura, press play below, or visit the FLOSS Weekly episode page.

May 30th, 2013

Watch: Philips, Zappos, Oracle, Cornell, Intercall at Kaltura Video Summit 2013 (Video)

by Iddo Shai

Here at Kaltura we have been hard at work producing our next video summit. This year, our virtual conference will include two exciting days of video presentations, live Q&A and networking opportunities. Here is a sneak peek:

  • Kaltura Education Video Summit - Wednesday, June 12 2013
  • Kaltura Enterprise Video Summit - Thursday, June 13 2013

The presentations were shot in the US and across Europe with great speakers from Philips, Oracle, Zappos, Intercall, Cornell, Copenhagen Business School, Manchester Metropolitan University and many more. You can find the full agenda here. The conference will take place online and admission is completely free!

We hope to (virtually) see you at the event!

May 20th, 2013

The Stanford University School of Medicine Kaltura Video Meetup and Hackathon – May 28, 10am to 4pm

by Zohar Babin

stanford-medical-kaltura-hackWe’re really excited to invite you to our first Kaltura Education hackathon – The Stanford University School of Medicine Kaltura Video Meet-up and Hackathon.

Join the Stanford University School of Medicine and Kaltura for exciting video application hacking, learn about Kaltura in Stanford School of Medicine, build cutting-edge video applications and a chance to win awesome prizes!

 

Venue: Stanford University (3160 Porter Drive, Palo Alto, CA 94304)
Time: Tuesday, May 28, 2013 from 10:00 AM to 4:00 PM (PDT)

Agenda:

10:00am – 10:30am
Meet and greet

10:30am – 11:15am
Presentation by the Web Services team of Stanford School of Medicine

  • Identifying and transferring our videos from Akamai to Kaltura
  • Analyzing our current environment and preparing for the migration
  • Updating our core video script to utilize the Kaltura Dynamic Player
  • Utilizing the Kaltura API to execute a mass update of our thumbnail images
  • Installing, customizing and configuring MediaSpace in the Stanford Medicine context

11:20am – 12:30pm
Presentation by Kaltura – The Kaltura API and “Video Expirements”

  • Building Kaltura API based Video Applications
  • Showcase of exciting education related video experiences
  • Sneak Peeks into the future of online video

12:30pm – 1:00pm
Lunch

1:00pm – 3:40pm
Hackathon: Building HTML5 Education Video Apps

3:40pm – 4pm
Hackathon Apps Showcase and Closing

 

 

Register to the event

 

 

March 13th, 2013

The New York HTML5 Hackfest Meetup Notes – March 2013

by Zohar Babin

Thank you for joining us last night at The NYC JavaScript & HTML5 Monthly Hackfest and for the amazing AlleyNYC for hosting us. We had a great fun (as always), and learned a lot.

For those who missed the meetup, here is a quick summary -

We’ve opened the evening with (pizza and drinks) Michael Dale, Player Framework Product Manager at Kaltura. Michael gave a presentation of the state of HTML5 video and writing a player framework, giving a walk-through of Kaltura’s HTML5 Player Framework and launching the evening into a hackfest of player plugins creation.

Following after, Costa Michailidis shared the beauty of SVG based web application design in a 5 minutes lightning talk about SGV. Judging by the exciting feedback this lightning talk received, we’ll have to followup with an in-depth SVG session in a future meetup!

We talked about HTML5 video, popcorn.js, mwEmbed, SVG and hacked on player plugins.

html5hackfest-alleynyc

March 9th, 2013

Creating a Social TV Experience (Video)

by Iddo Shai

sxsw-kaltura-logo-2013_Hello from Austin, TX where SXSW Interactive 2013 is now in full swing. Yes, it’s raining (not exactly what we were promised) but inside the Austin Convention Center it’s dry and incredibly interesting. In the coming days we will share with you some of the most innovative video technologies and trends that we see here in the festival.

Let’s start with OVEE, which has taken on one of the biggest challenge of online TV – making the online experience truly social. In the case of OVEE, it was PBS that wanted to create a digital version of their community screenings, where people come together in different cities to watch and discuss PBS programming.

The result of this initiative is OVEE, which was financed by PBS (and therefore by the American tax-payers) and cost about 1.5 million to date. With OVEE one can quickly setup group screenings, share the link with others and then chat, show polls and use webcam streams to create a true social experience. Theoretically, the OVEE platform could be linked to any video stream (e.g. from Kaltura or YouTube), although for now it is only available for PBS programming.

You can see exactly how OVEE works in this short interview with Dennis Palmieri, Director of Innovation & Media Strategies, ITVS Independent Television Service. Stay tuned for more SXSW 2013 coverage!

December 4th, 2012

Register to Kaltura Education Video Summit Today! (Video)

by Iddo Shai

This week Kaltura will have one of its most exciting events of the year – the first ever Education Video Summit. This will be a virtual event with video presentations by some of the most innovative professionals that are transforming education and knowledge sharing with video. Get a sneak peek at some of the presentations in this short video.

The agenda includes speakers from Yale, Cornell and UNH as well as leading enterprises as SAP, Oracle, Accenture and InterCall. All attendees will also have a chance to ask questions and network with others via chat. Registration is now open and completely free.

We look forward to (virtually) seeing you this Thursday!

(Music for the video used with permission from stockmusicboutique.com)

August 21st, 2012

Join Us For The Kaltura Community Office Hours Tomorrow @ 4pm Eastern

by Zohar Babin

Join us for the first “Kaltura Community Office Hours” Google Hangout tomorrow at 4pm Eastern!

During this meeting we’ll be talking with Andrew Davis and Michael Dale about best practices for including Kaltura videos in Web Applications, and Thomas Huzij, who will announce a new Kaltura application and discuss mixing Kaltura with PayPal APIs in ways that open new and exciting opportunities for small publishers and content creators to monetize online video quickly and easily.

The Kaltura Community Office Hours are a great opportunity for developers to meet the core Kaltura team and ask questions about integration best practices that will help you write less code that does more. We have a loose but formal structure for the beginning of the meetings, that quickly lead to open discussion about all things online video and Kaltura. All questions are welcome—if you’re having an issue with any part of the Kaltura platform this is an excellent opportunity to tell the developers how we can better serve you.

Join us and bring any questions to the Office Hours Hangout!