Archive for ‘Education’

January 14th, 2015

Kaltura Wins University Business Top Products Readers’ Choice Award

by Joe Fleischmann

UB-Business Award

Kaltura has been recognized by University Business magazine’s readers, earning a place among the 2014 Reader’s Choice Top Product winners.  From hundreds of nominations, Kaltura is proud to be recognized as making a positive difference in educational access and attainment on campuses across the globe.

Kaltura’s award winning Cross-Campus Media Platform provides a wide range of flexible and future-proof video solutions for any educational institution, as well as a flexible API-based platform for ed-tech companies looking to integrate video into their offerings.

As a Reader’s Choice recipient, it’s evident that schools everywhere are already thinking of how to make the transformation into an integrated media organization. With the ability to aggregate, manage, and share content, Kaltura is empowering educational institutions to become the media leaders of the future.

Kaltura’s Education Video Solutions are in use by hundreds of educational institutions, K-12 districts and ed-tech companies around the globe, including Harvard, Yale, Princeton, NYU, and 15 out of the top 20 schools in the US.  The Cross-Campus Media Platform and related applications caters to a variety of university needs and use-cases including teaching and learning, media archiving, marketing and admission, library and digital asset management, and community relations.

Receiving the Reader’s Choice Award confirms what our own VP of Education, Justin Beck, summarized what will happen in the edtech landscape in 2015.  In an end of year blog post for Education Technology he writes: “Smart universities will begin transforming themselves into media companies.  There are few content creators better than educational institutions.  They have the potential to become consistent creators of meaningful content however in many cases they struggle to manage and share what they create.”


If you’re interested in learning more browse the list of resources we have available to you





October 21st, 2013

5 Tips to Increase Student Engagement With Video

by Laura Djian


Article by Katie Drossos, reposted from the Blackboard blog

All faculty, whether they admit it or not, are faced with the challenge of keeping students locked into and focused on the lesson at hand.  There’s nothing unique about this challenge – a study by Ralph Burns found that the impact of a lecture is greatest in its first five minutes—after that, learners’ attention wanes and the effectiveness of the lecture drops. You have probably sat through lectures yourself where, despite your best intentions, you became disengaged mid-way through.

This reality begs the question: How can you combat student disengagement with your classroom material?  Take a look at the five tips below, based on how Vrije Universiteit (VU) tackled this challenge with video.


  • Give Students Control. One way to increase student engagement is to have students influence what (and how) they learn. Rob Van Leeuwen, Educational Technologist at VU, offers, “We have a group of professors that are planning to use Kaltura, an open source online video platform that allows faculty and students to easily create, edit and upload videos, to have students assist with the creation of curriculum and become producers of class materials.  In essence, the students will be in control of determining how they learn best.”


  • Make it easy for faculty and students. Find a solution that will allow students and faculty to post videos with as few   clicks as possible, and allows them to be viewed from any device in any location once uploaded.


  • Train Your Users. Implementing new technology doesn’t mean anything unless faculty and students use the solution.  At VU, the university’s library used an online video to demonstrate how to use the platform.  They also added a FAQ page and allowed faculty to add their own questions.


  • Look at the Analytics. To get the most out of your video solution, monitor usage on campus.  This will allow you to highlight the power-users whom you can then tap as “video evangelists” or ask them to train other faculty.  VU staff use the administrative tools within their solution to gain visibility into what is happening down to a granular level.


  • Integrate your video solution with your LMS. Meet students where they are every day – in Blackboard Learn –  and make it easier for them to access the myriad of solutions available to them without having to remember all the various URLs, usernames, and passwords.  By choosing a solution that integrates seamlessly with your LMS, you can open up a new set of engaging teaching possibilities from integration of lecture capture and video materials to enabling video assignments and sharing of student-and faculty-contributed video content.


Want more tips?  Read about how VU faculty started using more video in the classroom.

Hear more about VU’s experience using video as a more intuitive way to teach students. Join us for a live webinar on October 24th to hear firsthand from Rob Van Leeuwen about online video projects that have been deployed at VU.


September 16th, 2013

Video Stream Live Events and Radio Shows with Kaltura and Orad (Demo)

by Iddo Shai

IBC 2013 logoIt’s been an exciting weekend here at IBC 2013 in Amsterdam. The Kaltura booth (Hall 3, B20) has been very busy as additional television broadcasters turn to online video technology to expand their distribution and revenue. At the same time, we are seeing strong interest from new content providers as radio stations, event producers and universities to be able to offer a great live video experience.

Kaltura and Orad are presenting at IBC 2013 an integrated offering that takes live shows created by Orad’s RadioTV and leverages Kaltura to provide a live and VOD portal, reaching viewers everywhere on any device. This solution fully automates switching between cameras during the live event. It also allows the producers to use various camera types: broadcast cameras, IP cameras and Skype feeds – all packaged with animated graphic overlays. This content is streamed via Kaltura and finally stored for VOD on the publisher’s MediaSapce.

RadioTV demo by Ehud Kulaker, Product Manager, Orad


Orad’s online video strategy – Itay Gissin, VP New Media, Orad


To learn more come see us at the Kaltura booth (H3.B20) and check out the demo at the Orad booth (H7.B27).

July 17th, 2013

3 Ways MOOCs Benefit Teachers

by Asef.Ahmed

MOOCbetterwordbubbleMOOCs, massive online open courses, such as Coursera and MIT and Harvard’s EDx have been the talk of the educational town for the past few months. While the concept is not an entirely novel phenomenon, recent technological innovations in streaming video in addition to the backing of several top universities have made them wildly popular; validating the “M” in MOOC (Coursera alone has about 4 million users).

MOOCs have been a controversial topic with some educational experts seeing them as the rebirth of higher education and others; like Amherst’s Stephen A. George (who recently led the faculty’s rejection of partnering edX) who regard it more as its demise. The majority of the debate on MOOCs centers on the (supposed) benefits that face students. But don’t teachers stand to be impacted just as much if not more than students? Why then is the dialogue so student-centric? Today, we are going to focus on our thoroughly underappreciated and unrecognized teachers and discuss how MOOCs can benefit them as well.


1. MOOCs Allow Participating Professors to Rethink Their Course

Typically, a professor who has taught the same course for a few years has his lectures, syllabus, and material more or less set in stone. By joining a MOOC, teachers can look at their course with completely new eyes. Take Professor Gregory Nagy of Harvard University. For the past 35 years, Nagy has been teaching his very popular class “Concepts of the Hero in Classical Greek Civilization”. Nagy has moved his class to the online realm offering his course, re-dubbed “The Ancient Greek Hero”, on edX. The course forced Nagy to completely rethink his course that he has been teaching for the better part of half a century by dividing his lectures into 24, 1 hour long, segments and further subdividing those sections into dramatic clips. Nagy claims, “I had this real revelation…and I thought, My God, Greg, you’ve been spoiled by the system!”

Additionally, colleagues who teach similar courses can see how experts like Nagy teach their material. This helps professors by indirectly giving them teaching tips and ways to structure their course as well as directly providing them with knowledge they may not have known that they can apply to their own lectures.


2. MOOCs Encourage Teachers to Become Tech Savvy

MOOC_poster_mathplourdeMOOCs are not just a tool to teach students; they are also being used to educate teachers. New Teacher Center (NTC) has partnered with Coursera to offer a high quality solution to develop young K-12 teachers. NTC plans on providing courses such as “First Year Teaching-Success from the Start“, that provide lessons and strategies aimed at “setting and communicating expectations to students”, “building positive relationships with and between students”, “behavioral preventions and interventions”, “organizing the learning environment”, and “establishing and maintaining routines and procedures that support student learning.” NTC is also rolling out more subject related courses such as Literacy Design Collaborative” and “Math Design Collaborative” that focus primarily on developing teaching  skills for their respective concentrations.

NTC Founder and CEO Ellen Moir says that she started NTC because she saw an unfortunate number of the best and brightest new teachers quit their profession due to a lack of adequate support. She believes that through MOOCs, NTC can reach a much wider array of teachers that could not be previously reached. She writes, ” In the future teachers will increasingly take responsibility for their own professional learning and it is our job to ensure they have easy access to high-quality professional development opportunities. This is a step in that direction.”


3. MOOCs Provide Analytics that Improve Learning

MIT physics professor David Pritchard has been using data from MOOCs to see how students use their course material. Pritchard’s findings suggest that students are more likely to use videos as a tool to aid in homework problems but are more often utilizing the online textbook for exams. This raises significant questions about the effectiveness of textbook learning.

Pritchard is not the only professor gathering data from MOOCs. Experimenting professors love MOOCs as they provide an absurdly large sample size in a naturally randomized setting. Professors, like Pritchard, are using A/B testing where one fraction receives one educational experience and the other fraction receives a different kind and then measure the difference in performance (course completement, grades, etc.) to show which educational experience is more effective.

But how do they gather this data? MOOCs track every click. This means that when a student pauses, rewinds, clicks one answer, fast forwards, etc. it is being recorded. The massive amounts of data that this provides on student behavior is staggering. President of edX  Anarat Angarwal estimates that his first course alone received 230 million clicks- providing enough data to  fill 110,000 research books by Pritchard’s estimations.

Check out Coursera co-founder and Stanford Professor Daphne Koller explains the benefits of data gathering in this TED talk clip.


July 9th, 2013

Collaborating with Customers and Colleagues: How We Learn at Kaltura

by Charlotte.Copeman

I came across a great article this week on the importance of “soft skills” for graduates. It’s a great read and really resonated with me in my role at Kaltura.

Having a highly technical team is a great asset to any technology company, but team work and communication are the skills that bring your technology to life.

Education is a really hot topic at Kaltura, both for training internally and for training customers. It’s great to provide great technology and a strong set of features for your customers, but features don’t grow a business or school, application of those features is what makes your customers soar.

video.kaltura.comExternally, we have a great Community Team that provide a range custom training to customers, from how to upload your videos to how to troubleshoot your server. They also provide a knowledge centre, free training videos, a forum, meetups and free webinars. Customers can call on these sessions at any time in their customer lifecycle and they can either help to refresh your team’s knowledge or to provide you with a whole new skill set. As they say “knowledge is power” and the more we can educate our customers, the more they can grow.

Internally, technical information is shared with the whole team as it grows and develops and we’re all kept well informed of upgrades with core technology, upgrades with partners in and upgrades with Kaltura Building Blocks and plugins. What makes our internal learning different is the education on why and how a customer would use these.

There’s a big focus on use cases, formal case studies and also on working closely with the Product Team to not only learn about new features but also to feedback from customers. We all learn a huge amount about our technology by listening to our customers, inviting regular feedback on roadmap ideas and also on customer’s experience of using Kaltura. There are both formal and informal channels for feedback, ranging from CEO calls with customers to regular catch-up calls with a customer’s Account Manager and all of these help to make Kaltura stronger every year.

In any organization, when overwhelmed with email, updating written records, responding to customer requests and managing internal information flow, it can be difficult to take time out to process your learning and experience. So how do we manage this information? How do you keep your team working together towards the greater good?

“Soft skills” include a wide skill set that comes with experience. For some, it comes naturally, for others, they are learned as are any other skill. “Team work” is an often-used phrase in organisations, but it takes hard work to build true collaboration, particularly when you have a global team. It’s also essential to remember that your “team” isn’t just internal: your team is built from developers, sales teams, product managers, support teams, billing teams…but most important, customers. If you view customers as part of your team, your organization becomes truly world-class.

As we begin Q3 in our calendar, there are a number of initiatives that are taking place:

Know Your Team

Kino-300x206-2We’ve just completed a great internal global project at Kaltura called “The Point of You”. Each global team was set a challenge to create a video showcasing your team members and the work that each individual does. The value of this is that you not only learn about the role of each team, but you also learn about the individuals that work in that team. Needless to say, most teams took a fun approach to their video task, ranging from Star Wars themes to James Bond, and whilst this was great fun to do, it was also hugely educational for Kaltura as a global company. The videos gave every single employee an opportunity to show their personality and tell you what they do and why they do it. Because the videos were fun, they were engaging and the outcome was a huge strengthening of collaboration and team relationships.

Q3 Kickoff

Each internal Kaltura team approaches the kickoff of a new quarter differently. There are no hard and fast rules, but each team works on a project that benefits Kaltura as a whole. We are usually paired up with colleagues and set a task. Some teams work on improving customer communication, others work on how to improve internal communications between teams, others work on how we recognize our individual achievements and how we work together to strengthen our personal career growth…there are no strict guidelines on what we work to improve, but the challenge itself helps us to grow as both individuals and teams and the close teamwork and open sharing makes us the solid global team that we are today.

Implementation Feedback

Once a customer implementation has been completed, it’s easy to put a “tick in the box”, mark it as done and hand the customer over to their Account Manager. At Kaltura, we think it’s important to revisit that customer after a period of time, when they have had a chance to use the technology for some time and perform a review of their experience. The Professional Services Team and the Product Teams set up both formal and informal customer reviews, and use this opportunity to discuss in detail what the customer experience was like and how we can improve. What were we great at, where can we improve, what features would you like to see on the roadmap? It’s this constant circle of collaboration with customers that helps us to both decide on the roadmap and to improve our internal processes.

CEO Calls

Your customers often get to speak to multiple teams in your organization, but if they had a chance to speak to “The Boss”, what would they tell them? We truly value our customers and every member of the Kaltura team has direct contact with customers, including “The Boss”! We recently had a number of calls set up with customers to speak to Ron, our CEO. Rather than setting up calls with customers who had a smooth ride, we tried to focus on customers who had very specific requirements and challenged us to the best of our ability. The calls have been invaluable and the reason they have been so successful is that once the calls had happened, there were action items for all. We set up follow-up calls with Product, Account Management, Professional Services and many other teams so that the customer could continue the conversation and we all learned from their great feedback.

International Teams

We truly are a global team and that doesn’t just mean that we have offices around the world. I work in the EMEA London office and we have team members from the US, Israel, the UK, France, Austria, Germany, Spain and Holland. Not only do we have team members from around the world in every office, but movement between the offices is strongly encouraged. All staff have the opportunity to work in other global offices and this is incredible for both sharing your experience and also for sharing international experience. Business in the US is different to business in Germany, different again to business in Israel, and by having your team members move between your global offices, they bring the benefit of their experience to the wider team.

Do You Know The Answer To…

We have an internal forum that anyone can send a question out to, and anyone can answer. It doesn’t matter which team you work in, a question lands in all of our inboxes and we can all reach out to help a colleague. This also works in reverse, because as you read through these, you learn something new every day and have a huge body of knowledge to refer to.

Internal MediaSpace

Kaltura Internal MediaSpaceWe’ve all heard the phrase “eating your own dog food” (or if you haven’t, I’ll explain!). What this means is that if you believe in your product, use it! We have our own implementation of MediaSpace called KINO (Kaltura Internal Knowledge) to share knowledge and training internally. We have a number of galleries that each have permissions based on your team membership and these can be used to share video on new features, new releases, what your team is doing this month, training sessions on new technologies…there are no rules and you can upload any video that will help to educate your fellow team members. In addition, there are channels that are open to all where we share and learn with the whole company.

As is written in the article:

“The world’s top employers are picker than ever. And they want to see more than high marks and the right degree. They want graduates with so-called soft skills — those who can work well in teams, write and speak with clarity, adapt quickly to changes in technology and business conditions and interact with colleagues from different countries and cultures.”

We continue to learn and grow at Kaltura, but the focus placed on team collaboration, written and spoken communication, sharing technology updates, business insight and working within a truly global team is taking us from strength to strength.

Oh…and most important…we use video ;)



May 30th, 2013

Watch: Philips, Zappos, Oracle, Cornell, Intercall at Kaltura Video Summit 2013 (Video)

by Iddo Shai

Here at Kaltura we have been hard at work producing our next video summit. This year, our virtual conference will include two exciting days of video presentations, live Q&A and networking opportunities. Here is a sneak peek:

  • Kaltura Education Video Summit – Wednesday, June 12 2013
  • Kaltura Enterprise Video Summit – Thursday, June 13 2013

The presentations were shot in the US and across Europe with great speakers from Philips, Oracle, Zappos, Intercall, Cornell, Copenhagen Business School, Manchester Metropolitan University and many more. You can find the full agenda here. The conference will take place online and admission is completely free!

We hope to (virtually) see you at the event!

May 20th, 2013

The Stanford University School of Medicine Kaltura Video Meetup and Hackathon – May 28, 10am to 4pm

by Zohar Babin

stanford-medical-kaltura-hackWe’re really excited to invite you to our first Kaltura Education hackathon – The Stanford University School of Medicine Kaltura Video Meet-up and Hackathon.

Join the Stanford University School of Medicine and Kaltura for exciting video application hacking, learn about Kaltura in Stanford School of Medicine, build cutting-edge video applications and a chance to win awesome prizes!


Venue: Stanford University (3160 Porter Drive, Palo Alto, CA 94304)
Time: Tuesday, May 28, 2013 from 10:00 AM to 4:00 PM (PDT)


10:00am – 10:30am
Meet and greet

10:30am – 11:15am
Presentation by the Web Services team of Stanford School of Medicine

  • Identifying and transferring our videos from Akamai to Kaltura
  • Analyzing our current environment and preparing for the migration
  • Updating our core video script to utilize the Kaltura Dynamic Player
  • Utilizing the Kaltura API to execute a mass update of our thumbnail images
  • Installing, customizing and configuring MediaSpace in the Stanford Medicine context

11:20am – 12:30pm
Presentation by Kaltura – The Kaltura API and “Video Expirements”

  • Building Kaltura API based Video Applications
  • Showcase of exciting education related video experiences
  • Sneak Peeks into the future of online video

12:30pm – 1:00pm

1:00pm – 3:40pm
Hackathon: Building HTML5 Education Video Apps

3:40pm – 4pm
Hackathon Apps Showcase and Closing



Register to the event



March 22nd, 2013

The Launch of The Kaltura Education User Group (Video)

by Charlotte.Copeman

Tuesday 19th March saw the launch of the Kaltura Education User Group in London. Kicking off at 11am, attendees met at The Harrison Pub in Camden to hear two great speakers, to share their experiences and to network.mark

First up was Mark Stubbs (@thestubbs), Head of eLearning at Manchester Metropolitan University (MMU). Mark showcased how Kaltura, in unison with other teaching and learning tools, had changed the way in which the university teaches. MMU use Kaltura with Moodle, an open-source e-learning software platform. Kaltura provides a video building block that enables teachers to share videos of assignments, lectures, experiments and more with students, then empowers students to submit assignments, feedback and presentations to the teachers. Using video inspires creativity and brings teaching to life and the MMU team wanted to create engaging, well organized courses.

You can watch a video on the Manchester Metropolitan University implementation here:

Mark said about the day “Great people, great atmosphere and really good to see Kaltura taking the right steps to build a supportive community around their product”.

Picture 004After a hearty lunch, the next speaker was Dr Sharon Flynn (@sharonlflynn), Assistant Director at the Centre for Excellence in Learning and Teaching at National University Ireland, Galway. Sharon talked about their Kaltura implementation with Blackboard, a virtual learning environment and course management system. Sharon spoke about how quickly video had been embraced at the university and the vast difference it made to teaching and learning. The ability to upload video once but use it many times was key to the implementation, as was the webcam recording and student presentations. With low resources and the need to get buy-in from the wider university, the Kaltura features and Blackboard integration proved a real success both during implementation and during the role-out.

Sharon commented that one of her users had no idea that they were using the Kaltura platform – for me as a Kalturian, that tells me that the Blackboard integration is seamless and a real success.

Sharon created a great presentation which you can see here:

Both Mark and Sharon are thoroughly engaging speakers and their honesty and openness in sharing their experiences is invaluable to other users. The Kaltura User Group is a great way to encourage users to share hints and tips, to explore challenges faced and how to overcome them and importantly, to feedback their experiences to help drive the development of Kaltura.

As per Sharon: “[The Kaltura Education User Group] is a real opportunity for questions and discussion around the use of the tool for teaching and learning, challenges faced and overcome”.

KaltEDUUGStageIn addition to the excellent speakers, there was plenty of opportunity to “quiz the speakers” about their implementations, and quiz they did! The questions asked helped us all to learn more and proved to be a really great session in the day.

Throughout the event, the Kaltura team came in to meet the users and we also had a Solutions Engineer on hand to ask any on-the-spot questions.

As a Kalturian, the day was hugely important to me as you can never replace the opportunity to stand face-to-face with a diverse group of users who share their experiences. Open-source companies grow, develop and succeed as a result of sharing and also learning from their user base. The culture at Kaltura means that intimate sessions like these provide a real opportunity for us to advance the Kaltura Video Platform to meet and exceed the expectations and needs of our customers.

March 4th, 2013

Brand Journalism – How to Do it Right (Video)

by Iddo Shai

This blog post was first published at Fourth Source.

newsBrand journalism is one of the hottest trends for online marketers. With the proliferation of high-quality and inexpensive cameras and easy distribution platforms, every company can now be a media company.

However, when thinking about your marketing strategy it’s important not to focus solely on heavily branded materials like product overviews and PR collateral. Sure, it’s important to have content that explains what your products are all about, but these would most likely appeal to a small group of current and prospective customers. In order to reach a wider audience you need to zoom out from your company and create content that would interest others in your space. The goal here is not more qualified opportunities and leads. Forget about that. With brand journalism, the goal is to make people aware of your brand by creating engaging content. If done correctly, you could find new audiences and strengthen the brand’s relationship with exiting customers.


Share knowledge

People love to learn. And people love ‘free’. Just look at the MOOCs revolution that allows anyone to get ivy-league education for nothing. You may wonder why Harvard is giving away its pricey classes for free. It’s simple. It reflects well on the brand and it establishes the university as a leader in education. It is also serves the classic mission of any university: teach, educate, inspire.

You can do the same. In any organisation there is a vast amount of knowledge that is extremely interesting to outsiders. If you share best practices, guides and useful case studies, you will soon find new readers and viewers (who might never have heard of your organisation before) to consume this content. It will most likely go viral and get picked up by other publications. It happened to us at Kaltura when our video was picked up by ReelSEO or when our HTML5 blog post got many hits via Google queries.


Useful tip: be specific. Use stats and link to useful sources. It will add credibility to your article.


Forget the Competition

If you are serious about doing good brand journalism, start thinking like a journalist. Focus on writing useful and balanced pieces that offer real insight. Don’t ignore other players in the space and be sure to give credit to them, when credit is due. You will soon find that the same players link to your content because they feel their customers could find it useful. And that’s exactly where you want to be.

Useful tip: don’t plug your product in every other sentence. Your readers are savvy and always look for “the catch” or secret motive. Don’t turn them off.


Use Video

The Internet is full of great content, so how can you stand out? Video is a great way. If you are going to a conference, use your phone to capture parts of the presentation. If you have access to a professional camera, that’s even better. People love video and although video is now very easy to produce many of your competitors won’t make the effort. Video will also give you new outlets – like YouTube and Dailymotion -where your content can be indexed and found.2012 player edu

Useful tip: make a habit of carrying your point-and-shoot with you. Most of them are still better than smartphones since they offer physical zoom and better sound.


Distribute wisely

Once you have a great piece of content, the fun can begin. You need to be proactive about finding your audience. Post it in relevant groups on LinkedIn and Facebook, tweet about it and encourage your colleagues to re-tweet. If it’s a video, upload it to video destinations, if it’s a presentation, share it on sites like Slideshare.

Useful tip: before publishing a good article on your site, send it to successful blogs and offer them the chance to publish the piece first, in return for a link to your website. Later you can publish the same article on your own site.


Think SEO

SEO is a major part of your distribution technique. If you do it right, Google and the market treads will do much of the distribution for you. First, make sure that your article’s title includes many popular key words (based on the Google AdWords tool). Also make sure to phrase the title similarly to how people would search for content (for example, in the form of a question). Here is a good example: Why You Should Start Learning HTML5 – A Beginners Guide.

Useful tip: use Google Webmaster Tools and have Google index your site periodically. This will make sure that new pieces (texts, images, videos) come up in search results.


Track Analytics

Creating and distributing great content is time consuming, so you want to make sure that you can see the results and improve your strategy. Using your site analytics you can see the top referral sites so you can know where your visitors came from. You will also be able to see top search terms that generated traffic.

Useful tip: use a url shortener (like TinyURL or for links you post on external sites (for example, for each LinkedIn group use a different url). This way, you will be able to track which specific posts and groups drive the most traffic.

Brand journalism is a key way to promote your message to a wider audience and position yourself as a thought-leader in your market. Today, with the use of video, brand journalism becomes even more engaging and exciting – so go ahead and try it. Feel free to share your experiences and tips in the comments below.

February 21st, 2013

Transforming the University Experience Through Video

by Michal Tsur

This article was first published at University Business.

Dr. Michal Tsur

Video has been a staple of the UK university scene since those first black and white Open University programs were transmitted on BBC2 back in the 1970s.

Video has come a long way since those days. Today, our universities use video as a powerful tool in multiple ways and across many different departments. The benefits of using video to aid teaching and learning are well documented: universities across the globe have found that using video correctly within courses, both remotely and during lectures, can improve learning results and improve information retention.

But video is also great for adding value in other areas, such as: university community building; as a support for live events; as an admissions tool; and for marketing and public relations, including activities relating to attracting the right students.

Today’s students, teachers and administrations all require the kind of technology they use in other facets of everyday life, and video makes the learning experience more interactive, immersive and emotive. Online Video, for example, is an essential component of a flipped classroom approach, whereby course content is shared via video prior to lectures. By adopting this approach, students are better prepared and the lectures can be conducted in a more interactive manner.

Universities that implement a serious video strategy tend to see rewarding results: enhanced learning; increasing access to, and quality of, knowledge in the lecture, on campus and beyond; more engaged students and faculty staff; and better learning retention.

So what should universities looking to incorporate a robust video solution look for when selecting a platform?


Here are nine must-have capabilities you should look for when selecting your video platform:


1. Central media hub

Rich media content from lectures, student projects, library collections and campus events can come in many forms – videos, images, audio, etc. Your solution should support all kinds of content input, with the ability to upload files manually, in batch or via an API. Additionally, your content should be searchable and viewable from all campus applications and sites, such as learning management systems and other applications.


2. Manage content and metadata effectively

Disorganized content can be a nightmare for viewers and for administrators. Your solution should allow you to organize content into meaningful categories, with a serviceable search function that extends to custom metadata. As your library grows, organisation, metadata and search will be key. The ability to perform in-video search across libraries of transcribed content is of particular value.


3. Reach anyone, anywhere, at any time

As smartphones, tablets and other mobile devices become more prevalent, users expect the same kind of viewing experience that they receive on their desktops. In order to ensure a seamless transition onto mobile platforms, your solution should: support all relevant devices; detect and adapt the encoding, page layout, navigation and playback experience; support captions; and contain ADA-compliant playback out of the box – all seamless to the viewer.


4. Integrate easily into existing – and future – systems

In every organisation, regardless of industry, existing systems, protocols and technologies are already in place. Video should support the existing framework, not supplant it. Instead of retraining lecturers, professors, other staff or even students to use a complicated video system, your video solution should adapt to current workflows. This consistency extends into the future – a ‘future-proof’ technology will have functionality with emerging technologies, by including extensive APIs and a plug-in architecture.


5. Support security and governance

Protecting the content your students and lecturers create and share is a priority. Security controls for an educational video platform must include (though not be limited to): varying levels of access control, digital rights management, different methods of user authentication, and moderation of uploaded content and publishing. This should also be balanced with ease of connectivity and use, without stunting either.


6. Contain video authoring and video capture tools

Students and lecturers will publish most of the content at a university. Thus, your solution should include user-friendly video authoring tools such as capture via webcam recording, screen recording, synchronizing videos with presentations and more. Other important tools include basic editing functions and the ability to share on social media sites. If you make simple authoring tools accessible, more content will be created.


7. Syndicate, publish and distribute content

Feeding your content to third-party partners such as YouTube and iTunesU and creating RSS feeds for different subjects, lectures1_4ieg0ec7 and formats is a great way to push your rich media to a larger audience. Thus, ensure that your solution supports different formats and can integrate with third party platforms with ease.


8. Contains analytics and metrics

Back-end analysis of your rich media content can help identify how effective your content is at engaging users, or whether your third party platforms are reaching new audiences. Some basic analytics and metrics include bandwidth monitoring and tracking individual students’ viewing of videos, to make sure they are completing assignments.


9. Has no performance, scalability or stability issues

Like any other tool on the Internet, your video player should be fast, responsive, and efficient. As your institution grows in number, or popularity, or sees surges during application time, your player should scale to your needs. In case of complete failure and/or redundancy, your solution should contain high-availability architecture, as well as device support. A top-flight school will have top-flight infrastructure, and video, no matter how young the technology, should be no exception.

Last, but not least, make sure the video platform you select has a user-friendly interface so that students, faculty and administration will actually want to use the platform and it will be easy for them to do so.

As we whisk forward into the Digital Age, traditionally resistant-to-change institutions – including educational ones – must learn to embrace what’s new, disruptive and democratising. This is already happening, as we are seeing hundreds of global educational institutions deploying cross-campus media solutions at a staggering rate.

Incorporating video into lectures and other parts of the university campus will help usher the UK’s universities into the 21st century and will assure better access to, and quality of, knowledge for students and lecturers across the country.

Furthermore, the effective use of online video by universities will help to ensure that the UK’s role as a purveyor of world-renowned university education remains intact.

Dr. Michal Tsur, President at Online Video Platform Kaltura.