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Four Reasons to Start Content Marketing

Tried and Tested Advice from Four Content Marketing Leaders “Content Marketing Matters.”  Michal Tsur, Kaltura’s President and CMO said this in her introduction to the Panel Discussion about Content Marketing at Kaltura Connect 2014.  A niche of marketing once overlooked by the masses, content marketing has gradually become a part of many organizations’ marketing mixes. 

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Test Driven Learning Begets Test Driven Development

Like most developers, I was approached by my management to “Make Something Work” without having any prior experience.  The job was to connect our Plone/Zope content management system to Kaltura, so web content editors could seamlessly upload and edit video content and metadata that is managed by the KMC.  It wasn’t hard to find the

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The Kaltura European Executive Forum: The Philips Innovation Brand

On Feb, 12th we hosted our first European Kaltura Executive Forum at the prestigious BAFTA venue in London.  Customers, prospects and partners attended in response to the success of Connect in New York and the subsequent request for local peer to peer networking events. As the first of many to follow in different cities and countries, the evening made the

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How Transcripts and Captions Augment Video SEO Strategies

This is a guest blog post written by Shannon K. Murphy. Shannon is the Content Marketing Manager for 3Play Media, an online video captioning and transcription service located in Cambridge, MA. Prior to 3Play Media, Shannon worked as a Marketing Consultant at HubSpot and Dow Jones Local Media. Shannon has been passionate about SEO, inbound marketing and

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5 Tips to Increase Student Engagement With Video

Article by Katie Drossos, reposted from the Blackboard blog All faculty, whether they admit it or not, are faced with the challenge of keeping students locked into and focused on the lesson at hand.  There’s nothing unique about this challenge – a study by Ralph Burns found that the impact of a lecture is greatest in its

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Delivering Short Video News Using Kaltura and Facebook – How NewsBeat Social reached a Million Streams in 9 Months

The much beaten print media world was shaken once again last month when Jeff Bezos, the innovative Amazon CEO, announced that he was buying the Washington Post. For 136 years The Post has been synonymous with quality news reporting and that has not changed in the last decade. What did change is the number of

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Content Creation Best Practices

If you are an enterprise chances are that you are or have thought about using video to enhance your organization’s activities.  There are already a variety of established use cases- from internal communications, knowledge-sharing, collaboration, and employee engagement all the way to marketing, profiling employees and user generated content. But now that you can use